SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

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FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of

the Securities Exchange Act of 1934

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Date of Report
(Date of earliest event reported):    November 4, 2003

                      FRESH BRANDS, INC.                      
(Exact name of registrant as specified in its charter)

Wisconsin	000-32825	39-2019963
(State or other	(Commission File	(IRS Employer
jurisdiction of incorporation	Number)	Identification No.)

          2215 Union Avenue, Sheboygan, Wisconsin 53081          
(Address of principal executive offices, including zip code)

           (920) 457-4433           
(Registrant’s telephone number)

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Item 12. Results of Operations and Financial Condition.

        The following information is being furnished under Item 12 “Results of Operations and Financial Condition” of Form 8-K.

        On November 4, 2003, Fresh Brands, Inc. (the “Company”) issued a press release announcing the Company’s quarterly financial results for the reporting period ended October 4, 2003. A copy of the Company’s press release is being furnished as Exhibit 99 to this Current Report.

SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: November 4, 2003

	FRESH BRANDS, INC.
	By:   /s/ Elwood F. Winn
	Elwood F. Winn, President, Chief Executive
	Officer and Acting Chief Financial Officer