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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    FORM 10-K
     (Mark One)
          X     ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                EXCHANGE ACT OF 1934
                   For the fiscal year ended DECEMBER 31, 2003
                                                        or
                TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d) OF  THE
                SECURITIES EXCHANGE ACT OF 1934
                   For the transition period from __________ to __________

                         Commission file number 0-20148


                         CITIZENS FINANCIAL CORPORATION
             (Exact name of registrant as specified in its charter)

        Kentucky                                         61-1187135
(State of Incorporation)                    (I.R.S. Employer Identification No.)

               12910 Shelbyville Road, Louisville, Kentucky 40243
                    (Address of principal executive offices)

                                 (502) 244-2420
                         (Registrant's telephone number)


Securities registered pursuant to Section 12(b) of the Act:  None

Securities registered pursuant to Section 12(g) of the Act:  Class  A  Stock, No
                                                               Par Value


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months,  and (2) has been subject to such filing  requirements
for the past 90 days. Yes ~~X~~ No ~~~~~

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [~X~]

Indicate  by check mark  whether  the  registrant  is an  accelerated  filer (as
determined  in Rule  12b-2 of the  Securities  Exchange Act of 1934).  Yes ~~~~~
No ~~X~~

State the aggregate market value of the common equity held by  non-affiliates of
the registrant: $5,015,673 (based on an $7.89 per share average of bid and asked
prices on March 25, 2004).

Indicate the number of shares outstanding of each of the registrant's classes of
common stock, as of the latest  practicable  date:  1,685,228  shares of Class A
Stock as of March 25, 2004.


                       DOCUMENTS INCORPORATED BY REFERENCE
Portions of the issuer's  Board of  Director's  Proxy  Statement  for the Annual
Meeting of  Shareholders  now scheduled for June 30, 2004 are incorporated  into
Part III of this Form 10-K. The date of this Report is March 29, 2004.

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                                    CONTENTS

                                     PART I

                                                                            Page

ITEM   1.    BUSINESS ..................................................       3
ITEM   2.    PROPERTIES ................................................      10
ITEM   3.    LEGAL PROCEEDINGS .........................................      10
ITEM   4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS .......      10


                                     PART II

ITEM   5.    MARKET FOR REGISTRANT'S COMMON EQUITY AND
                      RELATED STOCKHOLDER MATTERS ......................      11
ITEM   6.    SELECTED FINANCAL DATA ....................................      12
ITEM   7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                      AND RESULTS OF OPERATIONS.........................      13
ITEM   7a.   QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.      24
ITEM   8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA................      26
ITEM   9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
                      ACCOUNTING AND FINANCIAL DISCLOSURE ..............      26
ITEM   9a.   EVALUATION OF DISCLOSURE CONTROLS  AND PROCEDURES..........      26


                                    PART III

ITEM 10.     DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT ........      54
ITEM 11.     EXECUTIVE COMPENSATION ....................................      54
ITEM 12.     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                      MANAGEMENT AND RELATED STOCKHOLDER MATTERS .......      54
ITEM 13.     CERTAIN RELATIONSHIPS AND RELATED
                      TRANSACTIONS .....................................      54
ITEM 14.     PRINCIPAL ACCOUNTANT FEES AND SERVICES ....................      54


                                     PART IV

ITEM 15.     EXHIBITS, FINANCIAL STATEMENT SCHEDULES,
                            AND REPORTS ON FORM 8-K ....................      54
SIGNATURES .............................................................      55
EXHIBIT INDEX ..........................................................      56
EXHIBITS................................................................      57




This report contains projections and other forward-looking  statements regarding
future events or the future financial performance of the Company.  Actual events
and  results  may  differ  materially  from those in the  projections  and other
forward-looking  statements set forth herein.  Among the important  factors that
could  cause  actual  events or results to differ  materially  from those in the
projections  and other  forward-looking  statements  are:  changes in the market
value of the  Company's  investments,  including  stock market  performance  and
interest rate changes;  customer  response to marketing  efforts;  mortality and
morbidity trends;  regulatory  changes;  actions of independent rating agencies;
general economic conditions and increased competition;  the Company's ability to
achieve operating efficiencies; unanticipated adverse litigation; and changes in
Federal tax law. Readers are referred to the Items 1, 7, 7a and 8 in this report
and to the Company Report on Financial Statements in the Company's Annual Report
to  Shareholders  for the year ended December 31, 2003 for a discussion of these
and other important risk factors concerning the Company and its operations.



                                     PART I
                                ITEM 1. BUSINESS


General

Citizens Financial  Corporation  (herein, the "Company" or the "Registrant") was
incorporated  in Kentucky in 1990 at the  direction of the Board of Directors of
Citizens Security Life Insurance Company ("Citizens  Security") for the ultimate
purpose of becoming an insurance holding company. Pursuant to a merger completed
in 1991, Citizens Security became a wholly owned subsidiary of the Company.  The
Company is now a holding company that engages in the business of life insurance,
annuities,  and  accident and health  insurance  through  Citizens  Security and
United Liberty Life Insurance Company ("United  Liberty") (herein  collectively,
the "Life  Insurance  Subsidiaries").  The Company also owns Citizens  Insurance
Company  ("Citizens  Insurance"),  which is licensed as a property  and casualty
insurer but currently has no business inforce.  The Life Insurance  Subsidiaries
and Citizens  Insurance are herein  collectively  referred to as the  "Insurance
Subsidiaries".

Citizens  Security was incorporated in Kentucky and commenced  business in 1965.
In 1971,  Citizens Security acquired Central Investors Life Insurance Company by
merger.  In 1987,  it purchased  the stock of Old South Life  Insurance  Company
("Old South").  In 1992, Old South merged into Citizens  Security.  In 1995, the
Company and Citizens Security  purchased all of the stock of Integrity  National
Life  Insurance  Company  ("Integrity")  and merged it into  Citizens  Security.
During May 1998,  Citizens Security  purchased all of the outstanding  shares of
United Liberty.  In October 1999, the Company acquired Citizens Insurance and in
January  2001,  it  contributed  the stock of  Citizens  Insurance  to  Citizens
Security.  See  Item  7 and  Note  2 of  the  Notes  to  Consolidated  Financial
Statements,  for  descriptions  of  certain  of  these  acquisitions.  The  Life
Insurance  Subsidiaries are currently  licensed to transact the business of life
insurance,  annuities,  and accident and health insurance.  Citizens Security is
licensed in twenty states and the District of Columbia  while United  Liberty is
licensed  in  twenty-three  states and  Citizens  Insurance  is  licensed in six
states.


Insurance Operations

The Company, through its Life Insurance Subsidiaries,  operates in five segments
-- 1) home service life insurance,  2) broker-sold life insurance and annuities,
3) preneed life insurance, 4) dental insurance, and 5) other health and accident
insurance.  The home  service  and  preneed  life  segments  provide  individual
coverages;  the dental segment provides group  coverages;  while the broker life
and other health segments include individual and group insurance coverages.  The
following table presents each business segment's revenue;  pretax profit or loss
excluding realized investment gains and interest expense;  and ending assets for
each of the last three fiscal years. Additional segment information is contained
in Item 7 and in Note 9 of the Notes to Consolidated Financial Statements.



Segment Revenue, Profit or Loss, and Assets:




December 31                                                            2003              2002             2001
----------------------------------------------------------- ----------------- ---------------- -----------------

 Revenue:
                                                                                         
   Home Service Life                                            $ 9,147,813     $  9,260,097      $  9,290,120
   Broker Life                                                    6,019,952        5,964,089         6,497,286
   Preneed Life                                                  14,780,938       19,706,136         9,974,405
   Dental                                                         8,417,118        8,209,257         8,025,375
   Other Health                                                   1,381,981        1,432,607         1,487,562
----------------------------------------------------------- ----------------- ---------------- -----------------
   Segment Totals                                                39,747,802       44,572,186        35,274,748
   Net realized investment gains (losses)                         1,977,635       (2,469,768)       (7,911,829)
----------------------------------------------------------- ----------------- ---------------- -----------------
   Total Revenue                                                $41,725,437     $ 42,102,418      $ 27,362,919
----------------------------------------------------------- ----------------- ---------------- -----------------





Year Ended December 31                                                 2003              2002             2001
----------------------------------------------------------- ----------------- ---------------- -----------------

Segment Profit (Loss):
                                                                                         
   Home Service Life                                           $     75,520      $   275,809      $   382,723
   Broker Life                                                     (121,851)        (265,488)          74,960
   Preneed Life                                                    (955,227)        (670,349)        (264,488)
   Dental                                                           230,289          297,740          256,385
   Other Health                                                    (201,385)        (191,289)          10,847
----------------------------------------------------------- ----------------- ---------------- -----------------
   Segment Totals                                                  (972,654)        (553,577)         460,427
   Net realized investment gains (losses)                         1,977,635       (2,469,768)      (7,911,829)
   Interest expense                                                 363,273          305,715          532,962
----------------------------------------------------------- ----------------- ---------------- -----------------
   Income (Loss) before income tax and cumulative                 $ 641,708      $(3,329,060)     $(7,984,364)
   effect of a change in accounting principle
----------------------------------------------------------- ----------------- ---------------- -----------------





December 31                                                            2003             2002              2001
----------------------------------------------------------- ----------------- ---------------- -----------------

 Assets:
                                                                                         
   Home Service Life                                           $ 41,312,914      $ 45,219,971     $ 44,818,038
   Broker Life                                                   54,585,019        53,874,949       54,954,194
   Preneed Life                                                  60,100,723        46,739,831       34,138,535
   Dental                                                           930,279           660,334          726,728
   Other Health                                                   1,951,397         1,946,447        1,959,588
----------------------------------------------------------- ----------------- ---------------- -----------------
   Total Assets                                                $158,880,332      $148,441,532     $136,597,083
----------------------------------------------------------- ----------------- ---------------- -----------------



Home  Service  Life.  The  Home  Service  Life  segment  consists  primarily  of
traditional whole life insurance,  which provides  policyholders  with permanent
life insurance and fixed,  guaranteed  rates of return on the cash value element
of policy  premiums.  Agents for these products sell primarily  small face value
policies  (typically  from $1,000 to  $10,000).  These  policies  are subject to
normal underwriting  procedures with the extent of such procedures determined by
the amount of insurance, age of applicant and other pertinent factors.


Broker Life. The Broker Life segment offers  traditional  whole life  insurance;
universal  life  insurance,  which  provides  policyholders  with permanent life
insurance  and  adjustable  rates of return on the cash value  element of policy
premiums,  based upon current interest rates; annuities;  group life; accidental
death and  dismemberment;  and dependent life insurance.  The majority of Broker
Life sales  consist of whole life  graded  death  benefit and  simplified  issue
policies.

The graded death benefit policy returns  premium plus interest  compounded at an
annual rate of 10% if the insured dies of natural  causes during the first three
years the policy is in force.  If the insured dies of an accidental  cause,  the
benefit payable is the face amount of the policy.  The simplified  issue product
provides  full face  amount  coverage  from date of issue,  is more  extensively
underwritten  and carries  lower  premium  rates than the graded  death  benefit
product. These products are targeted towards the "final expense market."

Generally,  traditional  whole life insurance  products are more profitable than
universal life policies, in part because investment margins are normally greater
for  traditional  whole life products than for universal life policies.  Overall
profitability  on  universal  life  policies may decline as a result of downward
interest  crediting rate adjustments to the extent that  policyholders  withdraw
funds to invest in  higher-yielding  financial  products.  The  profitability of
traditional  whole life products and universal  life policies is also  dependent
upon the ultimate  underwriting  experience  and the  realization of anticipated
unit  administrative  costs.  The Company  believes that the  historical  claims
experience for the traditional  whole life and universal life products issued by
the Life Insurance  Subsidiaries has been within expected ranges, in relation to
the mortality assumptions used to price the products.

Substantially all annuity  considerations  are attributable to sales of flexible
premium  deferred  annuities,  life policy  annuity  riders,  and single premium
deferred  annuities.  Generally,  a flexible  premium deferred annuity or a life
policy  annuity  rider  permits   premium   payments  in  such  amounts  as  the
policyholder deems appropriate, while a single premium deferred annuity requires
a one-time lump sum payment.

Preneed  Life.  The Preneed Life segment  products  are  traditional  whole life
policies sold to individuals in connection with  prearrangement of their funeral
and include single and multi-pay coverages,  generally in amounts of $10,000 and
less.  These  policies  are  generally  sold to older  individuals  at increased
premium rates.

The  following  table  provides   information   concerning  the  Life  Insurance
Subsidiaries' volume of life insurance coverage in force excluding participation
in group  underwriting pools for federal employees (FEGLI) and service personnel
(SGLI) for each of the last three fiscal years.



Year Ended December 31  (Dollars in Thousands)                     2003                 2002                  2001
-------------------------------------------------- --------------------- -------------------- ---------------------
                                                                                              
Gross In-force at beginning of period1                         $792,722             $812,515              $809,045
New business issued during period:
    Individual                                                 $103,239              $95,706             $ 113,119
    Group                                                        10,377               13,063                 7,632
-------------------------------------------------- --------------------- -------------------- ---------------------
      New business total                                       $113,616             $108,769             $ 120,751

Terminations during period                                     $141,287             $128,562             $ 117,281
Termination rate2                                                 17.8%                15.8%                 14.5%
Gross In-force at end of period1:
    Individual                                                 $661,720             $663,394              $668,565
    Group                                                       103,331              129,328               143,950
-------------------------------------------------- --------------------- -------------------- ---------------------
Gross In-force total at end of period                          $765,051             $792,722              $812,515
-------------------------------------------------- --------------------- -------------------- ---------------------

Reinsurance ceded at end of period                               91,480               96,202               109,227
-------------------------------------------------- --------------------- -------------------- ---------------------
Net In-force at end of period                                  $673,571             $696,520              $703,288
-------------------------------------------------- --------------------- -------------------- ---------------------


1Before deduction of reinsurance ceded.
2Represents  the percentage of individual  policies  terminated  during the indicated  period by lapse,  surrender,
conversion, maturity, or otherwise.




Dental  Insurance.  Dental products are indemnity  policies sold on a pure group
and  voluntary  group  basis.  Voluntary  dental  groups  must  meet  prescribed
participation  limits.  All dental  products  have annual  limits on all covered
procedures  and  lifetime  limits  on  orthodontia   procedures.   In  addition,
orthodontia and major  restorative  procedures are not covered for the first six
months to one year, depending upon the plan, unless a no-loss-no-gain  provision
is attached to the policy.

Other Health Insurance.  Other Health products include  individual  accident and
health  insurance  policies,  which provide  coverage for monthly  income during
periods of  hospitalization,  scheduled  reimbursement for specific hospital and
surgical  expenses and cancer  treatments,  and lump sum payments for accidental
death or dismemberment.  Group health plans are also offered, providing coverage
for short-term disability,  and income protection. The Company is not allocating
significant marketing resources to this segment.

Marketing.  The Life  Insurance  Subsidiaries  are  currently  licensed  to sell
products in 29 states and the District of Columbia. Citizens Security and United
Liberty are both licensed in the states  designated  below with a "b" while only
Citizens  Security  is  licensed  in the states  designated  "c" and only United
Liberty in the states designated "u".

   b  Alabama         b   Indiana         u  Nebraska          u  Oregon
   u  Arizona         u   Kansas          u  Nevada            c  Pennsylvania
   b  Arkansas        b   Kentucky        c  New Jersey        b  South Carolina
   u  Colorado        b   Louisiana       u  New Mexico        b  Tennessee
   c  Delaware        b   Maryland        c  North Carolina    b  Texas
   c  District of     b   Mississippi     u  Oklahoma          u  Utah
      Columbia
   b  Florida         b   Missouri        c  Ohio              c  Virginia
   c  Georgia                                                  b  West Virginia

The Life Insurance  Subsidiaries  market products through the personal producing
general agent distribution system. Approximately 3,200 sales representatives are
licensed as independent agents for the Life Insurance  Subsidiaries.  Nearly all
of these agents also represent other insurers. Approximately 500 of these agents
specialize in the home service market.  That market consists primarily of middle
and  low-income  families and  individuals  who desire whole life  policies with
policy limits typically below $10,000.  Agents usually collect premiums directly
at monthly  intervals.  The home service  market has higher than average  policy
lapse  rates.  Approximately  600  agents  specialize  in  the  preneed  market.
Typically,  these agents are funeral  directors or operate from facilities owned
by funeral directors.

The Life Insurance Subsidiaries furnish rate material, brochures,  applications,
and other pertinent sales material,  at no expense to the agents. The agents are
responsible for complying with state licensing laws and any related  appointment
fees.  Agents are  compensated by commissions.  The Life Insurance  Subsidiaries
have  agent  commission  arrangements  that are  generally  intended  to provide
competitive  incentives for agents to increase their production of new insurance
and to promote continued  renewals of in-force  insurance.  Historically,  these
incentives have frequently involved awards,  overrides,  and compensation scales
that escalate according to achievement levels for newly-issued business and that
provide additional payments for renewal business.

Underwriting.  The Life Insurance  Subsidiaries follow  underwriting  procedures
designed to assess and quantify  insurance  risks before issuing life and health
insurance policies to individuals and members of groups. Such procedures require
medical examinations  (including blood tests, where permitted) of applicants for
certain  policies of health  insurance  and for  policies of life  insurance  in
excess of certain policy limits.  These requirements are graduated  according to
the applicant's age and vary by policy type. In addition,  certain types of life
insurance  policies are offered  with higher  premium  rates and less  stringent
underwriting  requirements.  The Life Insurance Subsidiaries also rely upon each
applicant's written application for insurance, which is generally prepared under
the  supervision of a trained agent.  In issuing health  insurance,  information
from  the  application  and,  in  some  cases,  inspection  reports,   physician
statements,  or  medical  examinations  are used to  determine  whether a policy
should be issued as applied  for,  issued with reduced  coverage  under a health
rider, or rejected.

Acquired  Immunodeficiency  Syndrome  ("AIDS")  claims  identified to date, as a
percentage of total claims,  have not been  significant  for the Life  Insurance
Subsidiaries.  Evaluating the impact of future AIDS claims under health and life
insurance  policies  issued  is  extremely   difficult,   in  part  due  to  the
insufficiency  and conflicting data regarding the number of persons now infected
with the AIDS virus, uncertainty as to the speed at which the AIDS virus has and



may spread through the general population, and advancements in medical treatment
options.  The  Life  Insurance  Subsidiaries  have  implemented,  where  legally
permitted,  underwriting  procedures  designed to assist in the detection of the
AIDS virus in applicants.

Investments.  The Company  derives a  substantial  portion of its  revenue  from
investments.  The Life Insurance  Subsidiaries  maintain diversified  investment
portfolios  that are held  primarily  to fund future  policyholder  obligations.
State  insurance  laws impose certain  restrictions  on the nature and extent of
investments by insurance  companies and, in some states,  require divestiture of
assets contravening these  restrictions.  Within the framework of such laws, the
Life Insurance  Subsidiaries  follow a general strategy to maximize total return
(current income plus appreciation)  without subjecting themselves to undue risk.
Where deemed  appropriate,  the Life Insurance  Subsidiaries  will hold selected
non-investment  grade bonds that provide  higher  yields or are  convertible  to
common stock. The Company considers a bond non-investment grade if it is unrated
or rated  less than BBB by  Standard  & Poor's  Rating  Group  ("S&P") or BAA by
Moody's Investors Service ("Moody's"). The Company's non-investment grade bonds,
based on  reported  fair  values,  represented  7.0% of the  Company's  cash and
invested  assets as of December  31,  2003.  Citizens  Security  has  maintained
substantial  investments  in  equity  securities  in  order  to  achieve  higher
investment  earnings than can usually be achieved through portfolio bonds but at
a greater  comparative risk. The Company also maintains an investment  portfolio
of equity  securities  separate from those of the Life  Insurance  Subsidiaries.
Mortgage loans,  federally-insured  mortgage-backed  securities,  collateralized
mortgage  obligations and real estate investments,  apart from the investment in
the office building described in Item 2., "Description of Property," represented
approximately  4.4% of cash and invested assets as of December 31, 2003. Neither
the  Company  nor its  subsidiaries  owned  any  collateralized  mortgage-backed
securities  as of December  31,  2003 that would be  included  in the  high-risk
classification.

For additional information concerning investment results, see Item 7.

Reinsurance.  In keeping with industry practice, the Life Insurance Subsidiaries
reinsure, with unaffiliated insurance companies, portions of the life and health
insurance risks which they underwrite. The Life Insurance Subsidiaries retain no
more than $40,000 of individual  life  insurance  risk and $15,000 of group life
insurance risk for any single life.  Graded death benefit and  simplified  issue
coverages  above $4,000 are generally  50%  reinsured,  with the Life  Insurance
Subsidiaries  maintaining a maximum $10,000 risk on any one life. Individual and
group  accidental  death  coverage  is 100%  reinsured.  At December  31,  2003,
approximately  $91,480,000 or 12% of life insurance in force was reinsured under
arrangements  described  in Note 11 of the Notes to the  Consolidated  Financial
Statements.  Under most reinsurance  arrangements described above, new insurance
is  reinsured  automatically  rather  than on a basis  that  would  require  the
reinsurer's prior approval.  Generally,  the Life Insurance  Subsidiaries  enter
into indemnity  reinsurance  arrangements to assist in diversifying  their risks
and to limit their maximum loss on large or unusually hazardous risks. Indemnity
reinsurance  does not  discharge the ceding  insurer's  liability to meet policy
claims on the reinsured business.  Accordingly,  the Life Insurance Subsidiaries
remain  responsible for policy claims on the reinsured  business to the extent a
reinsurer should fail to pay such claims.

Competition.  The insurance industry is highly  competitive,  with approximately
1,500 life and health  insurance  companies in the United States.  Many insurers
and insurance  holding  company systems have  substantially  greater capital and
surplus,  larger and more  diversified  portfolios of life and health  insurance
policies,  and larger agency sales  operations  than those of the Life Insurance
Subsidiaries.  Financial and claims-paying  ratings assigned to insurers by A.M.
Best  Company   ("Best")  and  by   nationally-recognized   statistical   rating
organizations have become more important to policyholders.  Citizens  Security's
rating was last changed by Best in October,  2001,  when it was downgraded to B-
(Fair) from B (Fair).  United  Liberty's  rating has remained at B- (Fair) since
its 1998  acquisition.  According to Best,  B- ratings are assigned to companies
that have on balance, fair financial strength,  operating performance and market
profile when compared to the standards  established  by Best.  Also according to
Best,  B-  companies  have an  ability  to meet  their  current  obligations  to
policyholders,  but their financial strength is vulnerable to adverse changes in
underwriting  or economic  conditions.  There are seven Best  rating  categories
above  the B-  category  from B to A++.  The Life  Insurance  Subsidiaries  will
continue to pursue upward  revisions in their Best ratings.  Citizens  Insurance
has no insurance business inforce and is not rated by Best.

S&P assigns claims-paying  ability ratings to certain U.S. insurers.  Generally,
such a rating is S&P's  opinion of an insurer's  financial  capacity to meet the
obligations  of its insurance  policies in accordance  with their terms.  In the
case of companies like Citizens Security that have not requested ratings,  S&P's
methodology  uses statistical  tests based on statutory  financial data as filed
with the National Association of Insurance  Commissioners  ("NAIC").  The rating
process  does  not  involve  contact  between  S&P  analysts  and the  insurer's
management.  In 1998, S&P changed its rating  methodology  and revised  Citizens
Security's  rating  from  BBq  to  BBpi.  (The  "q"  subscript   designated  the
quantitative  method of rating while the "pi"  subscript  designates  the public
information method). United Liberty has not been rated by S&P. According to S&P,



BB companies may have  adequate  financial  security but their  capacity to meet
policyholder  obligations  is  vulnerable to adverse  economic and  underwriting
conditions. The BB rating is the highest of five ratings in the vulnerable range
of ratings.

A rating is not a recommendation  to buy, sell or hold securities and is subject
to revision or  withdrawal  by the assigning  rating  organization.  Each rating
should be evaluated independently of any other rating.

The  Life  Insurance   Subsidiaries  compete  primarily  on  the  basis  of  the
experience,  size,  accessibility  and claims response of their customer service
representatives,  product design, service and pricing. The Company believes that
the Life  Insurance  Subsidiaries  are generally  competitive  in the markets in
which  they are  engaged  based  upon  premium  rates  and  services,  have good
relationships  with their agents,  and have an adequate variety of insurance and
annuity products approved for issuance.

State Insurance  Regulation.  The Insurance  Subsidiaries,  in common with other
insurers,  are subject to  comprehensive  regulation in the states in which they
are  authorized  to  conduct  business.   The  laws  of  such  states  establish
supervisory  agencies with broad  administrative  powers, among other things, to
grant and  revoke  licenses  for  transacting  business,  regulate  the form and
content of policies,  establish  reserve  requirements,  prescribe  the type and
amount of  allowable  investments,  and review  premium  rates for  fairness and
adequacy.  The Insurance  Subsidiaries  file detailed annual statements with all
states in which they are licensed to transact  business.  The Kentucky Office of
Insurance also periodically  examines the business and accounts of the Insurance
Subsidiaries.  In recent years, various state insurance departments and the NAIC
have expressed concern, essentially about the "rate of return" earned by holders
of small face amount life  policies,  potentially  including  Preneed  policies.
Although the Company does not believe  calculating  a simple "rate of return" is
meaningful for traditional life insurance products,  state insurance  regulators
could take steps that would alter the  profitability of existing policies and/or
eliminate small face amount policies as a viable product offering.

The Life  Insurance  Subsidiaries  also can be  required,  under the solvency or
guaranty laws of most states in which they do business,  to pay  assessments (up
to  prescribed  limits)  to fund  policyholder  losses or  liabilities  of other
insurance companies that become insolvent.  These assessments may be deferred or
foregone under most guaranty laws if they would threaten an insurer's  financial
strength and, in certain  instances,  may be offset  against  future  premium or
intangible   property   taxes.   Gross   assessments   for  the  Life  Insurance
Subsidiaries,  net of  (refunds)  but  before  offsets  for  future  premium  or
intangible property taxes, were $6,945, $12,587, and $(1,000) in 2003, 2002, and
2001, respectively.

Kentucky,  in common  with  substantially  all  states,  regulates  transactions
between or affecting  insurance  holding  companies and their insurance  company
subsidiaries,  including the Company and the Insurance Subsidiaries.  Generally,
under Kentucky  insurance holding company statutes,  the Kentucky  Department of
Insurance  must approve in advance the direct or indirect  acquisition of 15% or
more of the voting  securities of an insurance  company organized under the laws
of Kentucky.  Such statutes also regulate certain transactions among affiliates,
including  the  payment of  dividends  by an  insurance  company to its  holding
company parent. Under the Kentucky statutes,  the Insurance Subsidiaries may not
during  any year pay  dividends  on their  common and  preferred  stock to their
parent  company in excess of the lesser of the net gain from  operations for the
preceding  year or 10% of their  capital and surplus at the end of the preceding
year, without the consent of the Kentucky  Commissioner of Insurance.  For 2004,
the maximum amount of dividends that Citizens  Insurance could pay,  without the
Commissioner's  approval,  is $56,500. Both Citizens Security and United Liberty
are  unable to pay such a  dividend.  The  Company  provides  substantially  all
management,  operating and employee services for the Insurance  Subsidiaries and
is reimbursed at actual cost plus fifteen  percent.  This management fee totaled
$4,734,000  for 2003.  The Company  currently  has  resources  which  management
believes will be adequate to service debt obligations through 2005. In addition,
the  Company's  Chairman  has  expressed  potential  willingness  to  lend up to
$2,000,000 of additional  funds to the Company if  necessary.  Accordingly,  the
Company is not relying upon affiliate  dividends or preferred stock  redemptions
for near-term debt service.

During recent years, the National Association of Insurance  Commissioners (NAIC)
has taken several steps to address public concerns  regarding  insurer solvency.
These steps included  implementing  a state  certification  program  designed to
promote uniformity among the insurance laws of the various states and developing
insurer reporting  requirements  that focus on asset quality,  capital adequacy,
profitability,  asset/liability  matching,  and  liquidity.  These  requirements
include   establishment  of  asset  valuation   reserves  ("AVR")  and  interest
maintenance  reserves  ("IMR"),  risk-based  capital ("RBC") rules to assess the
capital  adequacy of an insurer,  and a revision to the Standard  Valuation  Law
("SVL") that specifies  minimum reserve levels and requires cash flow testing in



which projected cash inflows from assets are compared to projected cash outflows
for liabilities to determine reserve adequacy.

The Life Insurance Subsidiaries' AVR, as of December 31, 2003, 2002 and 2001, is
shown in Item 7. Cash flow testing and the results of such testing as applied to
the Life Insurance Subsidiaries are also described and discussed in Item 7.

RBC  provides  a means of  establishing  the  capital  standards  for  insurance
companies to support  their overall  business  operations in light of their size
and risk profile.  The four categories of major risk involved in the formula are
[i]~asset risk -- the risk with respect to the insurer's assets;  [ii]~insurance
risk -- the risk of adverse  insurance  experience with respect to the insurer's
liabilities and obligations;  [iii]~interest rate risk -- the interest risk with
respect to the insurer's business;  and [iv]~business risk -- all other business
risks.  A company's  RBC is  calculated  by applying  factors to various  asset,
premium and reserve  items,  with  higher  factors for those items with  greater
underlying  risk and lower  for less  risky  items.  RBC  standards  are used by
regulators to set in motion appropriate  regulatory actions relating to insurers
that  show  signs of weak or  deteriorating  conditions.  They also  provide  an
additional  standard for minimum capital,  below which companies would be placed
in conservatorship.

Based on RBC  computations  as of December 31, 2003, the Insurance  Subsidiaries
each have capital which is in excess of minimum regulatory requirements.

Action taken by the NAIC in these and other areas may have a significant  impact
on the  regulation  of insurance  companies  during the next several  years.  In
addition,  various  proposals are being  considered for  permitting  insurers to
elect  Federal  regulation.  Given their  comparatively  small  size,  it may be
expected  that  the  Life  Insurance  Subsidiaries  would  be  affected  by more
stringent  regulatory  policy,  both under  existing laws and any new regulatory
initiatives.  Such  effects  could  include  curtailment  or  discontinuance  of
insurance underwriting in one or more states,  mandated increases in capital and
surplus, and/or other effects.

Income  Taxation.  The Life  Insurance  Subsidiaries  are  taxed  under the life
insurance  company  provisions of the Internal  Revenue Code of 1986, as amended
(the  "Code").  Under  the  Code,  a life  insurance  company's  taxable  income
incorporates all income, including life and health premiums,  investment income,
and certain  decreases in reserves.  The Code  currently  establishes  a maximum
corporate tax rate of 35% and imposes a corporate  alternative  minimum tax rate
of 20%. See Item 7 and Note 7 of the Notes to Consolidated Financial Statements.

The Code currently  requires  capitalization and amortization over a five to ten
year period of certain policy  acquisition costs incurred in connection with the
sale of certain insurance  products.  Prior tax laws permitted these costs to be
deducted  as  incurred.  These  provisions  apply to life,  health,  and annuity
business. Certain proposals to make additional changes in the federal income tax
laws,  including  increasing  marginal  tax  rates,  and  regulations  affecting
insurance companies or insurance products,  continue to be considered at various
times in the United States  Congress and by the Internal  Revenue  Service.  The
Company currently cannot predict whether any additional  changes will be adopted
in the  foreseeable  future or, if adopted,  whether such  measures  will have a
material effect on its operations.

Reserves.  In accordance  with  applicable  insurance  laws,  the Life Insurance
Subsidiaries  have established and carry as liabilities  actuarially  determined
reserves to meet their policy obligations.  Life insurance reserves,  when added
to  interest  thereon at certain  assumed  rates and  premiums to be received on
outstanding policies,  are required to be sufficient to meet policy obligations.
The  actuarial  factors  used in  determining  reserves in the  statutory  basis
financial  statements  are  based  upon  statutorily-prescribed   mortality  and
interest rates.  Reserves  maintained for health insurance  include the unearned
premiums under each policy,  reserves for claims that have been reported but not
yet paid,  and  reserves  for claims that have been  incurred  but have not been
reported.  Furthermore,  for all health  policies  under which  renewability  is
guaranteed,   additional   reserves  are   maintained  in   recognition  of  the
actuarially-calculated  probability that the frequency and amount of claims will
increase as policies  persist.  The Life Insurance  Subsidiaries do not continue
accumulating  reserves  on  reinsured  business  after  it is  ceded.  The  Life
Insurance  Subsidiaries are required to maintain reserves on reinsured  business
assumed  on  a  basis  essentially  comparable  to  direct  insurance  reserves.
Reinsurance business assumed is presently insignificant in amount.

The reserves carried in the financial  statements included in this Form 10-K are
calculated  on the basis of  accounting  principles  generally  accepted  in the
United  States and differ  from the  reserves  specified  by laws of the various
states,  which govern preparation of financial statements on the statutory basis
of accounting for the Life Insurance Subsidiaries.  These differences arise from
the use of different  mortality and morbidity  tables and interest  assumptions,
the introduction of lapse assumptions into the reserve calculation,  and the use



of the level premium reserve method on all insurance business. See Note 1 of the
Notes to Consolidated  Financial Statements,  for certain additional information
regarding reserve assumptions under accounting  principles generally accepted in
the United States.

Employees.  As of March 16, 2003, 70 people,  excluding agents, were employed by
the Company.  As of that date, the Company had  approximately  3,200 independent
agents licensed to sell its products.


                               ITEM 2. PROPERTIES

The Company owns, through Citizens Security,  a three-story,  63,000 square foot
office building in suburban Louisville,  Kentucky completed in 1988. The Company
and its Subsidiaries occupy about 31% of the building for their headquarters and
home offices.  The Company leases the remaining space to tenants under leases of
various durations.  Market conditions for this property are generally  favorable
and, in management's  opinion,  the property is adequately covered by insurance.
Currently,  the Company's  policy is not to invest in additional  real estate or
real estate mortgages, although a change in such policy would not require a vote
of security holders.  In addition,  the Company's current bank lending agreement
precludes  investment  in  additional  real  estate  and  in  mortgages  with  a
loan-to-appraised-value ratio of more than 75%.


                            ITEM 3. LEGAL PROCEEDINGS

An action was filed  against  United  Liberty  in the Court of Common  Pleas for
Butler County, Ohio by two policyholders in June 2000. The Complaint refers to a
particular  class of life  insurance  policies that United Liberty issued over a
period of years ending  around 1971. It alleges that United  Liberty's  dividend
payments on these  policies  from 1993  through 1999 were less than the required
amount. It does not specify the amount of the alleged underpayment but implies a
maximum of about  $850,000.  The  plaintiffs  also allege that United Liberty is
liable to pay punitive damages,  also in an unspecified amount, for breach of an
implied covenant of good faith and fair dealing to the plaintiffs in relation to
the dividends.  The action has been certified as a class action on behalf of all
policyholders  who were Ohio residents and whose policies were still in force in
1993. United Liberty has denied the material allegations of the Complaint and is
defending  the action  vigorously.  Pre-trial  discovery is  continuing.  United
Liberty  has filed a motion  for  summary  judgment,  which has been  completely
briefed  and argued  and  awaits  decision  by the  Court.  At United  Liberty's
request,  an initial  mediation  session has been completed and negotiations are
continuing.  As a  pre-requisite  for the mediation,  United Liberty  offered to
settle the matter for payments over time,  which would include  attorneys' fees,
and which would be contingent  upon an exchange or  reformation of the insurance
policies  currently  owned by the  members  of the  class.  At this stage of the
litigation, the Company is unable to determine whether an unfavorable outcome of
the action is likely to occur or,  alternatively,  whether the chance of such an
outcome  is  remote.  Therefore,  at this  time,  management  has no  basis  for
estimating  potential  losses,  if  any.  There  are  no  other  material  legal
proceedings  pending against the Company or its  subsidiaries or of which any of
their  property is the subject other than routine  litigation  incidental to the
business of the Company and its subsidiaries.  There are no material proceedings
in which any director,  officer, affiliate or shareholder of the Company, or any
of  their  associates,  is a  party  adverse  to  the  Company  or  any  of  its
subsidiaries  or has a material  interest  adverse to the  Company or any of its
subsidiaries.


                              ITEM 4. SUBMISSION OF
                      MATTERS TO A VOTE OF SECURITY HOLDERS

No matter was submitted  during the fourth quarter of the fiscal year covered by
this  Form  10-K  to a vote  of the  Company's  security  holders,  through  the
solicitation of proxies or otherwise.




                                     PART II

                  ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY
                         AND RELATED STOCKHOLDER MATTERS

As of March 22, 2004,  there were  approximately  2,500 holders of record of the
Company's Class A Stock,  its only class of common equity.  The Class A Stock is
currently  eligible  for  quotation on the National  Association  of  Securities
Dealers,  Inc.'s  Small-Cap  Market  ("NASDAQ")  under the trading  symbol CNFL.
Trading  volume in 2003 was about 10% of the average shares  outstanding  during
the year and  trading  volume by  non-affiliates  was  about 23% of the  average
shares owned by non-affiliates during the year.

The following  table  summarizes  quarterly  high and low bid quotations for the
Class A Stock in 2003 and 2002 as reported by NASDAQ.  Such  quotations  reflect
inter-dealer prices and do not include retail markup,  markdown,  or commission,
and may not necessarily represent actual transactions.

                                    Bid Quotations for Class A Stock
                                  -------------------------------------
Quarter Ended                          High Bid               Low Bid
December 31, 2003                    $    8.590            $    6.500
September 30, 2003                   $    6.940            $    6.030
June 30, 2003                        $    6.950            $    4.250
March 31, 2003                       $    5.750            $    3.950
December 31, 2002                    $    5.260            $    3.350
September 30, 2002                   $    8.000            $    3.800
June 30, 2002                        $    8.900            $    7.500
March 31, 2002                       $    9.000            $    8.050

The Company has not paid a dividend on the Class A Stock. The Board of Directors
of the Company has not adopted a dividend  payment  policy;  however,  dividends
must  necessarily  depend upon the Company's  earnings and financial  condition,
applicable legal restrictions,  and other factors relevant at the time the Board
of  Directors  considers  a dividend  policy.  The  Company is subject to a loan
agreement  covenant that prevents it from paying  dividends on the Class A Stock
without  the  consent  of the lender  except to the  extent it can meet  certain
requirements  relating to the ratio of its  outstanding  borrowings  compared to
dividends and income before interest  expense,  amortization,  depreciation  and
income tax expense for (5)  consecutive  quarters and provided  that there is no
default or potential  default under the loan agreement.  As of January 2004, the
bank loan  covenant  precludes  the  Company  from  paying any  dividends.  Cash
available for dividends to  shareholders of the Company must initially come from
income and capital gains earned on its investment portfolio,  management service
fees and dividends paid by the Insurance  Subsidiaries,  and Citizens Security's
repurchase  of its  preferred  stock  owned by the  Company.  Provisions  of the
Kentucky Insurance Code subject transactions between the Insurance  Subsidiaries
and their respective parents,  including dividend payments, to certain standards
generally  intended to prevent such  transactions  from adversely  affecting the
adequacy of the Insurance Subsidiaries' capital and surplus available to support
policyholder  obligations.  See  Item  1.  "Description  of  Business  --  State
Insurance Regulation." In addition, under the Kentucky Business Corporation Act,
the Company may not pay  dividends  if,  after giving  effect to a dividend,  it
would not be able to pay its  debts as they  become  due in the usual  course of
business or if its total liabilities would exceed its total assets.

Below is summary of securities  available for issuance under equity compensation
plans.



                                      a                       B                              c
-------------------------- ------------------------ ---------------------- --------------------------------------
                            Number of Securities      Weighted-Average        Number of Securities Remaining
                              to be Issued Upon       Exercise Price of     Available for Future Issuance Under
Plan Category                    Exercise of        Outstanding Options,   Equity Compensation Plans (Excluding
                            Outstanding Options,     Warrants and Rights    Securities Reflected in Column (a))
                             Warrants and Rights
-------------------------- ------------------------ ---------------------- --------------------------------------
-------------------------- ------------------------ ---------------------- --------------------------------------
                                                                                 
Equity compensation
plans approved by                     0                Not applicable                     110,000
security holders
-------------------------- ------------------------ ---------------------- --------------------------------------
-------------------------- ------------------------ ---------------------- --------------------------------------
Equity compensation
plans not approved by                 0                Not applicable                        0
security holders
-------------------------- ------------------------ ---------------------- --------------------------------------
-------------------------- ------------------------ ---------------------- --------------------------------------
Total                                 0                Not applicable                     110,000
-------------------------- ------------------------ ---------------------- --------------------------------------



                         ITEM 6. SELECTED FINANCIAL DATA





Year Ended December 31                           2003           2002           2001           2000           1999
----------------------------------------- -------------- -------------- -------------- -------------- --------------



RESULTS OF OPERATIONS
----------------------------------------- -------------- -------------- -------------- -------------- --------------
                                                                                         
Premiums and other considerations           $33,586,478    $38,479,150    $28,744,376    $23,822,424    $20,844,828
Investment and other income, net              6,161,324      6,093,036      6,530,372      6,291,309      6,042,945

Policy benefits and reserve change           27,574,154     31,878,748     22,989,732     19,400,397     17,038,433
Commissions, expense, amortization, net      13,146,302     13,247,015     11,824,589     10,676,953     10,007,817

----------------------------------------- -------------- -------------- -------------- -------------- --------------
Segment profit (loss)                          (972,654)      (553,577)       460,427         36,383       (158,477)
Realized investment gains (losses), net       1,977,635     (2,469,768)    (7,911,829)     1,180,879      9,375,339
Interest expense                                363,273        305,715        532,962        769,132        553,017
Cumulative effect - accounting change               ---            ---       (311,211)           ---            ---
Income tax expense (benefit)                    (70,114)      (757,000)    (2,090,000)       210,000      2,225,000
----------------------------------------- -------------- -------------- -------------- -------------- --------------
NET INCOME (LOSS)                             $ 711,822    $(2,572,060)   $(6,205,575)   $   238,130    $ 6,438,845
NET INCOME (LOSS) APPLICABLE
    TO COMMON STOCK                            $711,822    $(2,572,060)   $(6,205,575)   $   238,130    $ 6,438,845


NET INCOME (LOSS) PER SHARE:
    Before accounting change                      $ .42         $(1.50)        $(3.39)         $0.14          $3.59
    Basic                                         $ .42         $(1.50)        $(3.57)         $0.14          $3.59


FINANCIAL POSITION
----------------------------------------- -------------- -------------- -------------- -------------- --------------
Total assets                               $158,880,332   $148,441,532   $136,597,083   $135,538,006   $137,980,030
Notes payable                              $  7,133,335   $  7,779,168   $  7,095,834   $  8,000,000   $  8,500,000
Shareholders' equity                       $ 20,833,409   $ 17,757,632   $ 20,002,483   $ 23,274,109   $ 28,036,457
Shareholders' equity per share                   $12.47         $10.53         $11.65         $13.24         $15.86



INVESTMENTS
----------------------------------------- -------------- -------------- -------------- -------------- --------------
Average cash and invested assets           $131,440,555   $117,460,459   $112,982,243   $121,807,002   $115,045,517
Average equity portfolio (cost basis)       $10,030,727     $6,966,585   $  9,736,625   $ 20,017,915   $ 20,650,875
Investment income yield                            4.5%           4.8%           5.6%           4.9%           5.1%

Change in unrealized investment gains
    (losses), net of tax                   $  2,371,714   $    466,654   $  3,019,188   $ (4,896,265)  $    243,355



LIFE INSURANCE DATA
----------------------------------------- -------------- -------------- -------------- -------------- --------------
Premiums                                   $ 23,943,062   $ 28,948,728   $ 19,362,994   $ 14,553,493   $ 12,443,385
Insurance in force, net at end of period   $671,559,000   $696,520,000   $703,288,000   $706,044,000   $646,439,000


HEALTH INSURANCE DATA
Premiums                                   $  9,643,416   $  9,530,422   $  9,381,382   $  9,268,931   $  8,401,443
Benefit ratio                                     69.6%          69.5%          67.9%          66.7%          65.2%




  Note: See Item 7 for additional information relevant to the above data.  The above amounts include results from
        acquisitions:  National Affiliated Investors Life Insurance Company (reinsurance assumption) and Citizens
        Insurance Company from the date of their acquisition in 2000 and 1999, respectively.




                  ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


The Company's 2003 net income was $712,000  compared a net loss of $2,572,000 in
2002 and net loss of $6,206,000 in 2001.  Comprehensive  gains and losses (which
combine  net gains and  losses  and net  unrealized  gains  and  losses)  were a
comprehensive gain of $3,084,000,  and comprehensive  losses of $2,105,000,  and
$2,875,000  for 2003,  2002,  and 2001,  respectively.  During 2003, the Company
continued  to be  adversely  affected by  declining  yields on its fixed  income
investment portfolio. The 2003 increase in net income and the comprehensive gain
were attributable to a turn around,  particularly in the fourth quarter,  in the
equity  market.  Equity  markets  continue  to be  volatile  but were  much more
favorable  during 2003 than  results  experienced  during the prior three years.
Late  in  the  second  quarter  of  2003,  interest  yields  on  fixed  maturity
investments  finally began to rise. Although this adversely impacts market value
of the Company's bond  portfolio,  the opportunity to invest new money at higher
yields  would  have a  positive  impact  on the  Company's  operating  earnings.
Additionally, improving economic activity and equity valuations have resulted in
a lower  level  of  securities  impairment  writedowns  during  2003.  The  2003
environment  as  described  continues  to  generate a  relatively  high level of
qualitative investment risk. However,  measures of quantitative  investment risk
are not believed to have changed  significantly from those previously  disclosed
in the Company's  2002 Form 10-K.  The majority of the 2002 and 2001 declines in
net income and the comprehensive  losses were attributable to adverse securities
markets   during  those  years,   including  the  effects  of  declines  in  the
telecommunications  and technology  sectors,  a general  economic  recession and
terrorist events.

During 2003, the Company saw a 12.43% or $4,940,000 decrease in premiums.  A 27%
decrease in the Preneed Life segment  accounts  for  essentially  all of the net
decrease,  along  with an  approximate  2.5%  increase  in the  Dental  segment,
partially  offset by moderate  reductions in Home Service Life,  Broker Life and
Other Accident and Health.  Pretax segment  profit  (loss),  excluding  realized
investment gains and losses and interest expense, was ($973,000), ($554,000) and
$460,000 for 2003,  2002, and 2001  respectively.  The decline in pretax segment
profit in 2003 was primarily  attributable to decreased Preneed Life premium and
adverse  mortality,  the  decline in 2002 was  primarily  attributable  to lower
interest yields and adverse mortality,  while the 2001 improvement was primarily
attributable to increased Preneed Life production.

The Company  repurchased  1,600,  29,987,  and 41,400 shares of its common stock
during 2003, 2002, and 2001 respectively,  at average prices of $4.79, $4.65 and
$9.58 per share, respectively.

The Company manages its operations in five business segments, Home Service Life,
Broker  Life,  Preneed  Life,  Dental,  and Other  Health.  Products in all five
segments  are sold  through  independent  agency  operations.  Home Service Life
consists  primarily of traditional  life  insurance  coverage sold in amounts of
$10,000  and under to middle and lower  income  individuals.  This  distribution
channel is characterized by a significant amount of agent contact with customers
throughout the year.  Broker Life product sales consist  primarily of simplified
issue and  graded-benefit  policies  in  amounts of  $10,000  and  under.  Other
products in the Broker Life  segment  which  comprise a  significant  portion of
existing   business   include  group  life,   universal   life,   annuities  and
participating  life coverages.  Preneed Life products are sold to individuals in
connection with prearrangement of their funeral and include single and multi-pay
coverages,  generally  in  amounts  of  $10,000  and less.  These  policies  are
generally sold to older individuals at increased premium rates.  Dental products
are term  coverages  generally  sold to small  and  intermediate  size  employer
groups. Other Health products include various accident and health coverages sold
to individuals and employer groups.  Profit or loss for each segment is reported
on a pretax  basis,  without  an  allocation  of  realized  investment  gains or
interest expense.

EXECUTIVE SUMMARY

The Company's  management  continuously  monitors the performance and outlook of
the Company by  analyzing  several  indicators  that they judge to be  critical.
Some, but not all, of the indicators of particular interest to management are:

         o The general economic environment
         o Trend of premium volume
         o Lapse rates
         o Mortality and morbidity rates
         o Trend of general expense levels



         o Asset and Capital and Surplus growth
         o General interest rate movements
         o Investment yields
         o Diversity (e. g. by  industry)  and  mix (e.g.  between fixed  income
           securities and equity securities) of our portfolios
         o Segment performance and trends

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The Company's  discussion and analysis of its financial condition and results of
operations are based on its consolidated  financial statements,  which have been
prepared in accordance  with  accounting  principles  generally  accepted in the
United States. Preparation of these financial statements requires the Company to
make  estimates  and  judgments  that  affect  the  reported  amounts of assets,
liabilities,  revenues and expenses, and related disclosure of contingent assets
and  liabilities.  On an on-going  basis,  the Company  evaluates its estimates,
including those related to investments,  agent  receivables,  intangible assets,
policy liabilities,  income taxes,  regulatory  requirements,  contingencies and
litigation.  The Company  bases its estimates on  historical  experience  and on
various  other  assumptions  that  are  believed  to  be  reasonable  under  the
circumstances,  the results of which form the basis for making  judgments  about
the carrying values of assets and liabilities that are not readily apparent from
other sources.  Actual results may differ from these  estimates  under different
assumptions  or  conditions.  The  Company  believes  the  following  accounting
policies,  judgments and  estimates,  which have been  discussed  with the Audit
Committee  of the  Board of  Directors,  critically  impact  preparation  of its
consolidated financial statements.

Investment  in Debt and Equity  Securities.  The  Company  holds debt and equity
interests in a variety of companies, many of which are seeking to exploit recent
technology advancements. The majority of these are publicly traded and many have
experienced  volatile  market  prices.  We  periodically  evaluate  whether  the
declines  in fair  value  of our  investments  are  other-than-temporary.  These
evaluations involve significant judgment. Our evaluation consists of a review of
qualitative  and  quantitative  factors,  including  analysis  of the  Company's
competitive position in its markets, deterioration in the financial condition of
the issuer,  downgrades of the security by a rating  agency,  and other publicly
available  issuer-specific  news or general market conditions.  Declines in fair
values of securities  deemed to be temporary are included as an unrealized  loss
in  shareholders'  equity.  Declines in fair values of  securities  deemed to be
other-than-temporary  are included in net income as realized  investment losses.
Future  adverse  changes  in market  conditions  or poor  operating  results  of
underlying  investments  could  result in losses or an  inability to recover the
current  carrying  value  of the  investments,  thereby  possibly  requiring  an
impairment charge in the future.

Deferred  Acquisition  Costs  ("DAC").  The Company is required to defer certain
policy  acquisition  costs and amortize  them over future  periods.  These costs
include  commissions and certain other expenses that vary with and are primarily
associated  with  acquiring new business.  The deferred costs are recorded as an
asset commonly referred to as deferred policy  acquisition  costs. The DAC asset
balance  is  subsequently  charged  to income  over the lives of the  underlying
contracts in relation to the anticipated emergence of revenue or profits. Actual
revenue or profits can vary from  Company  estimates  resulting  in increases or
decreases in the rate of amortization.  The Company regularly  evaluates its DAC
balances to determine  if actual  experience  or other  evidence  suggests  that
earlier estimates should be revised.  Assumptions considered significant include
surrender and lapse rates,  mortality,  expense levels,  investment performance,
and estimated interest spread. Should actual experience dictate that the Company
change its  assumptions  regarding the  emergence of future  revenues or profits
(commonly  referred to as  "unlocking"),  the Company  would  record a charge or
credit to bring its DAC balance to the level it would have been if using the new
assumptions from the inception date of each policy.

DAC is also subject to periodic  recoverability  and loss  recognition  testing.
These tests ensure that the present value of future  contract-related cash flows
will support the  capitalized  DAC balance to be  amortized  in the future.  The
present value of these cash flows,  less the benefit  reserve,  is compared with
the unamortized DAC balance and if the DAC balance is greater, the deficiency is
charged to expense  as a  component  of  amortization  and the asset  balance is
reduced to the recoverable amount. For more information about accounting for DAC
see  Note 1,  Summary  of  Significant  Accounting  Policies,  in the  Notes  to
Consolidated Financial Statements.

Goodwill and Intangible  Impairment.  The balance of our goodwill and intangible
assets was $3.8  million at December  31,  2003.  The  recovery of this asset is
dependent  on the fair value of the  business to which it relates.  Effective in
2002, pursuant to SFAS No. 142, "Goodwill and Other Intangible  Assets",  ("SFAS
No. 142"),  goodwill is no longer amortized but is subject to annual  impairment



tests based on the  estimated  fair value of the  respective  assets.  There are
numerous assumptions and estimates underlying the determination of the estimated
fair value of these assets.  Different  valuation  methods and  assumptions  can
produce  significantly  different  results  that could  affect the amount of any
potential impairment charge that might be required to be recognized. During both
2003 and 2002, the Company concluded that no impairment adjustment was necessary
for its goodwill or other intangible assets.

Policy Liabilities and Policy Intangible Assets. Establishing policy liabilities
and related  intangible  assets,  including  deferred  acquisition costs and the
value of acquired insurance, for the Company's long-duration insurance contracts
requires making many assumptions,  including policyholder persistency, mortality
rates, investment yields, discretionary benefit increases, new business pricing,
and operating expense levels.  The Company evaluates  historical  experience for
these factors when assessing the need for changing current assumptions. However,
since  many of these  factors  are  interdependent  and  subject  to  short-term
volatility during the long-duration  contract period,  substantial estimates and
judgment are required.  Accordingly,  if actual experience  emerges  differently
from that assumed, any such difference would be recognized in the current year's
Consolidated Statement of Operations.

Deferred Taxes. The Company records a valuation allowance to reduce its deferred
tax  assets  to the  amount  that it  believes  is more  likely  than  not to be
realized.  In assessing  the need for the valuation  allowance,  the Company has
considered  ongoing  prudent and feasible tax  planning  strategies  but has not
assumed future taxable  income.  In the event the Company were to determine that
it would be able to realize its  deferred  tax assets in the future in excess of
its net recorded  amount,  an adjustment  to deferred tax assets would  increase
income in the period such determination was made.  Likewise,  should the Company
determine  that it would not be able to realize all or part of its net  deferred
tax assets in the future,  an adjustment to deferred tax assets would be charged
to income in the period such determination was made.

Litigation.  As  further  described  in Note  12 of the  Notes  to  Consolidated
Financial  Statements,  United  Liberty  is  party  to  an  outstanding  lawsuit
concerning payment of policyholder dividends. The Company is currently unable to
determine  whether  an  unfavorable  outcome of this  action is  likely,  and no
provision  has been  recorded for an  unfavorable  outcome.  Accordingly,  if an
unfavorable outcome occurs, a financial statement adjustment would be required.


ACQUISITIONS

National Affiliated Investors Life

On July 7,  2000,  the  Company  acquired,  through  an  assumption  reinsurance
agreement,  100% of the inforce business of National  Affiliated  Investors Life
Insurance  Company  ("NAIL")  for a net cash  purchase  price  of  approximately
$355,000 (the "NAIL  Acquisition").  The acquisition was coordinated through the
National  Organization  of Life and Health Guaranty  Associations.  The acquired
business  consists  primarily of individual life insurance  business with policy
reserves  and  annual   premium  of   approximately   $3,500,000  and  $300,000,
respectively.

Citizens Insurance Company

On  October  14,  1999,  the  Company  acquired  100% of the  stock of  Citizens
Insurance  (formerly Kentucky Insurance Company) from an unaffiliated  insurance
holding company (the "Citizens  Insurance  Acquisition").  Citizens Insurance is
licensed  as a property  and  casualty  insurance  company in six states and has
approximately  $3.6  million of  statutory  capital  and  surplus;  however,  it
currently  has no insurance  operations.  The aggregate  purchase  price for the
Citizens Insurance Acquisition was approximately $3,550,000 (including net costs
associated with the transaction of approximately $50,000).

United Liberty Life Insurance Company

On May 12, 1998, the Company and Citizens  Security  acquired 100% of the common
stock of United  Liberty from an  unaffiliated  insurance  holding  company (the
"United  Acquisition").  The aggregate purchase price for the United Acquisition
was   approximately   $7,076,000   (including  net  costs  associated  with  the
acquisition of approximately $445,000). In conjunction with the acquisition, the
seller retained approximately $2,100,000 of United Liberty's real estate related
and other assets, which were replaced with cash by Citizens Security.


FINANCIAL POSITION

Assets. At December 31, 2003, the Company's  available-for-sale fixed maturities
had a fair  value  of  $108,640,262  and  amortized  cost of  $104,767,393.  The
Company's fixed maturities portfolio increased  approximately 4% during 2003 and
33% during 2002,  on an amortized  cost basis.  These  increases  are  primarily
attributable  to Preneed Life sales  growth.  Shown below is a  distribution  by
rating category of the Company's fixed  maturities  portfolio as of December 31,
2003.

  Standard & Poor's Corporation Rating         Amortized Cost1    Fair Value 2
 --------------------------------------- --------------------- ---------------
  Investment grade:
           AAA to A-                             $ 60,157,465     $62,128,592
           BBB+ to BBB-                            35,752,387      37,090,369
 --------------------------------------- --------------------- ---------------
  Total investment grade                           95,909,852      99,218,961
  Non-investment grade:
           BB+ to BB-                               3,864,156       4,053,251
           B+ to B-                                 3,337,506       3,581,223
           CCC+ to C                                1,070,066       1,085,014
           CI to not rated                            586,813         701,813
 --------------------------------------- --------------------- ---------------
 --------------------------------------- --------------------- ---------------
  Total non-investment grade                        8,858,541       9,421,301
 --------------------------------------- --------------------- ---------------
  Total fixed maturities                         $104,768,393    $108,640,262
 --------------------------------------- --------------------- ---------------

 1 Net  of  write-downs  on  bonds  whose  decline  in  value is  believed to be
   other-than-temporary
 2 Fair values as of  December 31, 2003 were obtained primarily from Interactive
   Data Corporation.

The Company  believes it has a well  diversified  portfolio  and has no plans to
adjust its  non-investment  grade portfolio  significantly,  unless necessary to
satisfy  requirements  of state  regulators  or  rating  agencies.  The  Company
purchases  non-investment  grade bonds to obtain  higher  yields or  convertible
features  and  attempts  to reduce  credit  risk by  portfolio  diversification.
Non-investment  grade securities comprised 8.5% and 5.1% of the fixed maturities
portfolio,  on  an  amortized  cost  basis,  at  December  31,  2003  and  2002,
respectively.  During  2003,  the Company  recognized  approximately  $83,000 of
impairment losses on fixed maturities, with the majority of these related to the
airline and health care industries. The Company is monitoring its fixed maturity
portfolio and, although it has no specific  projections,  if the overall economy
does not improve, additional impairments could occur during 2004.

Realized  investment  losses  included  $135,000,  $1,255,000  and $2,272,000 of
pretax  impairment  losses for the three years ended December 31, 2003, 2002 and
2001. The impairments recorded were primarily the result of the continued credit
deterioration  of  specific  issuer's  in the bond and  equity  markets  and the
effects on such markets due to the overall slowing of the economy.

Shown below are the  Company's  four largest  holdings in  non-investment  grade
bonds by a single issuer as of December 31, 2003.
                                             Non-Investment Grade
 December 31, 2003                   Amortized Cost         Fair Value
 ------------------------------- ------------------- ------------------
 Largest                                 $1,498,184         $1,590,748
 Second largest                             430,475          1,445,950
 Third largest                              873,700          1,340,000
 Fourth largest                           1,026,711          1,050,000
 ------------------------------- ------------------- ------------------
 Total                                   $3,829,070         $5,426,698
 ------------------------------- ------------------- ------------------

The Company had no guarantee or other type of  enhancement  associated  with the
issuers represented above.

During 2003, the Company's  investment in equity securities  increased  $953,000
and $3,575,000 on a cost and fair value basis,  respectively,  after  increasing
$53,000  on a  cost  basis  and  decreasing  $355,000  on a  fair  value  basis,



respectively,  during 2002.  As of December  31, 2003 2002 and 2001,  there were
$3,275,000,  $653,000 and $1,062,000 respectively, of unrealized gains on equity
securities.

The Company  reviews its  marketable  investments  each  quarter to determine if
there  have been  declines  in their  value  that in  management's  opinion  are
other-than-temporary.  These reviews can involve  qualitative  and  quantitative
information  relating to an individual  company or industry and general  factors
impacting the economy. However, due to wide market fluctuations occurring during
the past two years,  determining  whether declines are temporary has become much
more  complex and  judgmental.  These  reviews  resulted in the  recognition  of
impairment losses on equity securities totaling $52,000 during 2003 ($28,000 and
$24,000 for the first and second quarters,  respectively).  In addition, $83,000
of impairment  losses were recognized on fixed  maturities  during 2003 ($40,000
and $43,000 during the first and second  quarters,  respectively).  During 2003,
equity securities were sold which contained impairment writedowns of $741,000.

Citizens  Security  owns the building in which the Company and its  subsidiaries
maintain their home offices.  They occupy approximately 31% of the building with
the balance leased to third-party  tenants.  Market conditions for this property
are generally favorable. An updated appraisal obtained during 2002 indicates the
market  value  of the  property  is  approximately  $2,700,000  higher  than its
carrying value.

At  December  31,  2003 the  Company  has  recorded  $756,000  of  goodwill  and
$13,445,000 of other intangible assets for deferred policy acquisition costs and
value of  insurance  acquired.  As noted in the  above  discussion  of  critical
accounting policies and estimates, these intangibles,  and the recorded value of
policy  liabilities,  are based on many  assumptions  that  require  substantial
estimates and judgment. In connection with adoption of SFAS No. 142, the Company
reassessed the assumptions  supporting these values.  Although no impairment was
considered  necessary,  a continued  historically  low interest rate environment
could require adjustment of these recorded values.

Liabilities.  A comparison of total policy  liabilities as of December 31, 2003,
2002 and 2001 is shown below.  Approximately  88% of the 2003 total  consists of
insurance  policy  benefit  reserves  while  policyholder   deposit  liabilities
represent 12% of the total.

 Year Ended December 31                   2003           2002           2001
 ------------------------------- -------------- -------------- --------------
 Home Service Life                $ 34,986,350   $ 33,970,723   $ 32,609,959
 Broker Life                        44,849,326     45,054,589     44,414,974
 Preneed Life                       44,609,059     38,971,203     27,512,646
 Dental                                579,277        524,249        565,119
 Other Health                        2,113,792      2,194,869      2,137,079
 ------------------------------- -------------- -------------- --------------
 Total                            $127,137,804   $120,715,633   $107,239,777
 ------------------------------- -------------- -------------- --------------

Home Service Life sales have been favorable in recent years,  with net growth in
policy  liabilities of 3.0% and 4.2% in 2003 and 2002,  respectively,  through a
combination  of attracting  new producers and continuing to focus on meeting the
needs of existing  customers and agents. The Broker Life decline for the year is
primarily  attributable to competition  from other carriers in the final expense
marketplace.  Preneed  Life  premiums  are lower,  due in part to the  Company's
decision to emphasize the lower annual premium "multi-pay"  policies rather than
"single-pay"   policies  and  some  loss  of  volume  attributable  to  reducing
commission  levels and the rate of annual  growth  credited to policies.  During
2003, Dental premiums were favorably impacted by additional broker relationships
and normal inflationary premium increases. The Other Health segment products are
not being actively marketed.

Shown below is a progression of the Company's  policyholder deposit activity for
the year ended December 31, 2003.



Year Ended December 31, 2003             Total     Annuity and       Universal
                                                         Other            Life
------------------------------- --------------- --------------- ---------------
Beginning Balance                   $15,743,293     $ 9,805,082     $ 5,938,211
Deposits                                620,188          58,246         561,942
Withdrawals                           1,528,220         600,672         927,548
Interest Credited                       695,563         453,218         242,345
-------------------------------- --------------- --------------- ---------------
Ending Balance                      $15,530,824     $ 9,715,874     $ 5,814,950
-------------------------------- --------------- --------------- ---------------

As indicated  above,  total  policyholder  deposits  decreased by a net $212,000
during 2003. The Company is not devoting  significant  marketing  effort towards
Annuity,  Universal  Life and other  deposit  products  and has  elected  not to
aggressively compete in crediting excess interest on such products.

OFF-BALANCE SHEET ARRANGEMENTS

The Company does not participate in any off-balance sheet arrangements.

CONSOLIDATED RESULTS AND ANALYSIS

Premiums and Other  Considerations.  The following  table  details  premiums and
other considerations received during the past three fiscal years.

 Year Ended December 31                 2003           2002           2001
 ----------------------------- -------------- -------------- --------------
 Home Service Life              $  7,288,004   $  7,334,030   $  7,152,242
 Broker Life                       3,514,873      3,621,053      3,812,841
 Preneed Life                     13,106,019     17,993,645      8,397,911
 Dental                            8,385,774      8,182,483      7,988,620
 Other Health                      1,291,808      1,347,939      1,392,762
 ----------------------------- -------------- -------------- --------------
 Total                          $ 33,586,478   $ 38,479,150   $ 28,744,376
 ----------------------------- -------------- -------------- --------------

Home Service Life premium  decreased  0.1% during 2003 and increased 2.5% during
2002. New sales levels continue to be favorable, at levels that more than exceed
normal policy lapses.  The Company  continues to attract a number of successful,
experienced Home Service agents without  subsidizing  inexperienced  agents.  In
addition,   the  Company's  program  to  automate  and  streamline  agent  field
accounting  continues to expand with favorable  reaction among the agency force.
During early 2003 the Company  terminated a small Home Service  marketing  joint
venture  in two  southern  states  with  a much  larger  property  and  casualty
insurance  carrier.  To mitigate effects of the lower interest rate environment,
during the second quarter of 2003 the Company  introduced premium rate increases
on its Home Service products.

The  3%  and  5%  decrease  in  Broker  Life  premium   during  2003  and  2002,
respectively,  resulted from  reduction of business  provided by certain  larger
brokers during 2002 and continuing  pressure from the overall economic  slowdown
on middle and lower-income  consumers.  The Company is evaluating  opportunities
for revising its product design and commission rates to counteract the softening
in demand for its simplified issue and graded benefit life policies.

The 27% decrease in Preneed Life premium during 2003 resulted from the Company's
modification  of certain policy benefits and  commissions.  The 114% increase in
Preneed Life premium  during 2002 resulted from  intensified  marketing  efforts
aimed at  defining  the  Company  as a  committed  participant  in this  market,
successfully   negotiating   competitive   third-party   marketing   agreements,
implementing various product enhancements, and positive referrals from customers
who comment favorably on the Company's organization and customer service.

The 2.5% growth in Dental premium during 2003 resulted  primarily from a renewed
effort to expand the Company's presence in the Dental business.  The 2.4% growth
in 2002, resulted primarily from normal inflationary increases.  During the past
two years, new business production has become increasingly competitive as larger
providers  expand  their  marketing   initiatives.   However,  the  Company  has



historically  maintained  strong  customer and agent  loyalty by  continuing  to
improve customer service, including sales and administrative support functions.

The Company has not been actively  marketing Other Health  coverages for several
years.  However,  in response to agent  requests,  certain cancer and disability
protection products have been updated and promoted. Pricing,  underwriting,  and
claims experience on these products are closely monitored.

Investments.  The Company monitors its  available-for-sale  fixed maturities and
equity securities to assure they are strategically positioned within the current
market  environment.   This  practice  has  historically   resulted  in  holding
significant  equity  security  positions,  which tend to dampen  current  income
yields  in  favor  of an  overall  total  return  focus.  The  Company's  equity
securities  comprised  8.8%  and  6.5% of its  total  investment  portfolios  at
December 31, 2003 and 2002, respectively. The Company's investment income yields
were 4.5%, 4.8%, and 5.6% for 2003, 2002, and 2001,  respectively.  The 2003 and
2002 yield declines resulted primarily from  substantially  lower interest rates
on new investments,  the Company's 4% and 33% net addition to its fixed maturity
portfolio  during the years and a 13% increase in equity  holdings  during 2003,
much of which  is  attributable  to new  Preneed  Life  business.  Although  the
Company's  total return on investments  has  historically  been very  favorable,
returns for the past three years have been severely  impacted by declines in the
telecommunications  and technology sectors, a general economic recession and the
effect of terrorist  events on the securities  markets.  As detailed below,  net
realized and unrealized investment gains totaled approximately  $862,000 for the
three years ended  December 31, 2003,  while net realized and  unrealized  gains
totaled approximately  $3,522,000 for the two years ended December 31, 2000. The
Company does not anticipate  continued  severe  deterioration  in the securities
markets, although some additional losses on fixed income securities may occur if
the overall  economic  slowdown  returns.  At December 31, 2003,  the  Company's
investment  portfolios  contain a net unrealized gain outstanding of $6,894,000.
Below is an approximate calculation of investment income yields and total return
rates for the five years ending December 31, 2003.



Year Ended December 31,                    2003            2002             2001            2000            1999
-------------------------------- --------------- --------------- ---------------- --------------- ---------------
                                                                                       
Investment Income                    $5,909,696      $5,665,596       $6,274,143      $5,993,362      $5,885,312

Gains and Losses:
  Fixed Maturities:
     Realized gains (losses)             67,903       (228,710)      (1,260,092)       1,061,089         243,949
     Unrealized gains (losses)        1,079,228      1,130,402        2,303,205       (1,655,112)     (1,804,929)
-------------------------------- --------------- --------------- ---------------- --------------- ---------------
     Net Fixed Maturities             1,147,131        901,692        1,043,113         (594,023)     (1,560,980)

  Equity Securities:
     Realized gains (losses)          1,909,732     (2,241,058)      (7,123,269)         119,790       9,131,390
     Unrealized gains (losses)        2,622,024       (408,399)       2,160,985       (5,812,184)      2,238,293
-------------------------------- --------------- --------------- ---------------- --------------- ---------------
     Net Equity Securities            4,531,756     (2,649,457)      (4,962,284)      (5,692,394)     11,369,683

-------------------------------- --------------- --------------- ---------------- --------------- ---------------
Total Gains and Losses                5,678,887     (1,747,765)      (3,919,171)      (6,286,417)      9,808,703

-------------------------------- --------------- --------------- ---------------- --------------- ---------------
Total Return                       $ 11,588,583      $3,917,831      $2,354,972        $(293,055)   $ 15,694,015
-------------------------------- --------------- --------------- ---------------- --------------- ---------------

Average Cash and Investments       $131,440,555    $117,460,000    $112,980,000     $121,810,000    $115,050,000

Yield - Income                              4.5%            4.8%            5.6%          4.9 %             5.1%
Yield - Total Return                        8.8%            3.3%            2.1%          (0.2)%           13.6%



Segment  Earnings.  The 2003 gain before  income tax was $642,000  compared to a
loss of $3,329,000 in 2002 and $7,984,000 in 2001. Pretax profit (loss) is shown
below for the  Company's  five  business  segments,  along with  total  realized
investment gains and interest expense.







Year Ended December 31                                            2003              2002             2001
------------------------------------------------------ ----------------- ---------------- -----------------

Segment Profit (Loss):
                                                                                    
   Home Service Life                                      $     75,520      $    275,809     $    382,723
   Broker Life                                                (121,851)         (265,488)          74,960
   Preneed Life                                               (955,227)         (670,349)        (264,488)
   Dental                                                      230,289           297,740          256,385
   Other Health                                               (201,385)         (191,289)          10,847
------------------------------------------------------ ----------------- ---------------- -----------------
   Segment Totals                                             (972,654)         (553,577)         460,427
   Net realized investment gains (losses)                    1,977,635        (2,469,768)      (7,911,829)
   Interest expense                                            363,273           305,715          532,962
------------------------------------------------------ ----------------- ---------------- -----------------
   Income (Loss) before income tax                         $   641,708      $ (3,329,060)    $ (7,984,364)
------------------------------------------------------ ----------------- ---------------- -----------------


The 2003 Preneed Life loss resulted from lower  investment  yields,  unfavorable
mortality,  and  increased  expenses.   During  2002,  the  Company  accepted  a
significant amount of single-premium  business,  which generally has higher than
average  mortality  rates.  In addition,  significant  management  and marketing
resources  were  devoted  to this  business.  To improve  profitability,  annual
benefit growth rates were reduced in early 2003, and twice during 2002,  certain
commission  rates  were  reduced  and  agent  contracts   revised  to  encourage
production of the more profitable  multi-pay  products.  Although the Company is
optimistic about improving  profitability in this highly competitive  market, if
adverse  profitability  trends  continue,  several options are available.  These
options,  including further lowering  discretionary annual benefit increases and
adjusting  premiums and  commissions  on new business,  could further  adversely
impact the Company's ability to compete for new business.

Information  regarding Dental profitability is included below. The "contribution
margin" shown below is a direct margin without  allocable  investment income and
general expense.

Year Ended December 31                 2003             2002              2001
-------------------------- ----------------- ---------------- -----------------
Premium                          $8,385,774       $8,182,483        $7,988,620
Claims and Reserves              $5,778,191       $5,634,940        $5,551,624
Contribution Margin              $1,611,198       $1,560,208        $1,465,017
Claim Ratio                           68.9%            68.9%             69.5%

The overall Dental  contribution  margin increased slightly during both 2003 and
2002 due to improved claim levels. Also, the Company has begun encountering more
competition as additional insurers are expanding in the Dental market and Dental
providers  are  continuing  to provide  higher  levels of care to patients.  The
Company is continuing its ongoing efforts to maintain profitability in this line
by  reconfiguring  products to provide  adequate  margins for the various dental
procedures,  utilizing a third-party  company to provide expert  assistance with
ongoing adjudication of claims, and continuing its program of aggressive renewal
underwriting and re-rating.  The Company has not devoted  significant  marketing
effort towards its Other Health products in recent years. However,  during 2002,
a significant  increase in disability  claims occurred,  with a concentration in
New Jersey. The Company has strengthened underwriting practices in this area and
has taken steps toward  filing for a rate increase on its  disability  products.


Income  Taxes.  Historically,  the  Company has  experienced  a  relatively  low
effective  current  income tax rate,  due primarily to the small life  insurance
company  deduction.  The effective rate was approximately  (11%) and 23% in 2003
and 2002, respectively.

The  small  life  insurance   company   deduction   allows  the  Life  Insurance
Subsidiaries  to reduce  their  taxable  income by 60%  before  computing  their
current provisions for regular or alternative minimum tax. However, for purposes
of computing  deferred income tax liabilities  under the provisions of Statement
of  Financial  Accounting  Standards  ("SFAS") No. 109,  "Accounting  for Income
Taxes",  the Company is precluded from assuming the small life insurance company
deduction  will be available in the future.  Accordingly,  by  disallowing  this
deduction,  SFAS No. 109 significantly  increases the deferred taxes on the Life
Insurance Subsidiaries' temporary differences. Thus, when a significant increase
or decrease  occurs in the  Company's  net  temporary  differences,  the related
deferred  tax is  computed  using  the 34%  federal  tax rate,  whereas  tax may
actually be paid on these net liabilities  (when realized) at a rate potentially
as low as 17%  (the  alternative  minimum  tax  rate  after  application  of the
allowable small life insurance company deduction).  The Company's gross deferred
federal income tax  liabilities and assets are more fully discussed in Note 7 of
the Notes to Consolidated  Financial Statements.  All deferred tax assets of the
Company are realizable by offset against existing deferred tax liabilities or by
carryback to recapture  prior years' taxes paid on operating  income and capital
gains.  The  deferred  tax assets  are  offset,  to some  extent,  by  valuation
allowances  related to the Company and to the Life Insurance  Subsidiaries.  The
Company's valuation allowance is designed to reduce deferred tax assets to their
estimated ultimate realization value.

Statutory Insurance  Information.  For insurance regulatory and rating purposes,
the  Insurance   Subsidiaries  report  on  the  basis  of  statutory  accounting
principles ("SAP"). In recent years, various state insurance departments and the
NAIC have expressed  concern,  essentially  about the "rate of return" earned by
holders  of small face  amount  life  policies,  potentially  including  Preneed
policies.  Although the Company does not believe  calculating  a simple "rate of
return" or  premium  "pay-back"  measure  is  meaningful  for  traditional  life
insurance products,  certain state insurance  regulators are considering actions
that could alter the profitability of existing contracts or eliminate small face
amount  policies as a viable product  offering.  During 2002,  A.M. Best Company
("Best")  affirmed  Citizens  Security's B- rating.  This rating was  previously
lowered  from a B in 2001.  United  Liberty's  rating has remained at B- by Best
since  it was  acquired  in 1998,  and  Citizens  Insurance,  due to its lack of
insurance operations, is not rated.

During December 2002,  Citizens  Financial  strengthened  the statutory  capital
position  of Citizens  Security by  acquiring  $2,000,000  of Citizens  Security
redeemable preferred stock. During January 2001, Citizens Financial  contributed
100% of the  capital  stock of Citizens  Insurance  to  Citizens  Security.  The
statutory  value of this  contribution  was  $3,540,555.  Citizens  Security has
reported its investments in United Liberty and Citizens  Insurance on the equity
method of accounting,  since their  acquisition in 1998 and 2001,  respectively.
However,  beginning in 2001,  new rules changed the  statutory  equity method of
accounting to preclude a parent insurer from  recording as income,  its share of
undistributed subsidiary earnings.  Accordingly,  Citizens Security's net income
includes  United  Liberty's  net earnings of $289,489 and $234,853,  in 2000 and
1999,  respectively.  For 2003, 2002, and 2001,  Citizens  Security  reported as
income  the   $116,400,   $214,000  and  $292,000   respectively,   of  dividend
distributions  that it received from United Liberty and Citizens  Insurance.  At
December 31, 2003,  Citizens Security reported its investments in United Liberty
and Citizens  Insurance  at their  statutory  equity  values of  $2,610,375  and
$3,777,624,  respectively.  To provide a more detailed understanding of Citizens
Security's  operations,  shown  below are SAP basis net  income,  net  operating
income,  statutory capital and surplus,  asset reserves,  and capital ratios for
Citizens Security for the five years ended December 31, 2003.





                                                    Net        Statutory             Asset
     Year Ended                 Net           Operating      Capital and         Valuation       Capital
    December 31       Income (Loss)       Income (Loss)          Surplus         Reserves1        Ratio2
------------------- ----------------- ----------------- ---------------- ----------------- -------------
                                                                                 
       2003              $   706,397       $  (496,618)     $11,128,656        $2,637,741        13.1%
       2002              $(1,184,496)      $   (64,815)     $ 9,903,639        $  862,732        11.6%
       2001              $(3,497,701)      $   361,863      $ 9,687,289        $  978,418        13.6%
       2000              $ 1,868,575       $   715,250      $ 8,315,902        $1,589,735        13.7%
       1999              $ 4,945,708       $   568,436      $12,942,331        $4,335,111        22.4%
------------------- ------------------ ----------------- ---------------- ----------------- -------------


         1 Asset Valuation Reserves are  statutory liabilities that  act as contingency  reserves in the
            event of extraordinary losses on invested  assets and as a buffer for policyholders' surplus
            to reduce the impact  of realized  and unrealized  investment losses.  The 1999 through 2003
            amounts also include United Liberty's asset valuation reserves.
         2 Represents  Statutory  Capital and Surplus plus Asset  Valuation  Reserves  divided by invested
            assets plus cash.



During  2003,  statutory  capital  and  surplus  and  asset  valuation  reserves
increased  approximately  $3,000,000.  This  increase  resulted  primarily  from
$706,000 of net income for the year and $2,415,000 of unrealized  gains.  During
2002,  statutory  capital  and surplus and asset  valuation  reserves  increased
approximately  $101,000.  This increase  resulted  primarily from the $2,000,000
issuance of preferred stock described  above, net of the $1,184,000 net loss for
the year and $950,000 of unrealized losses.  During 2001,  statutory capital and
surplus and asset valuation  reserves  increased  approximately  $760,000.  This
increase resulted  primarily from the Citizens  Insurance  capital  contribution
noted above,  plus $1,082,000 of unrealized  gains offsetting the $3,498,000 net
loss and a $572,000  increase in  nonadmitted  assets.  During  2000,  statutory
capital and surplus and asset reserves  decreased by  approximately  $7,413,000.
This decrease resulted  primarily from $1,869,000 of statutory net income offset
by  $7,875,000  of  unrealized  losses and a $1,200,000  redemption  of Citizens
Security's  preferred capital stock. During 1999,  statutory capital and surplus
and asset reserves increased by approximately $2,443,000. This increase resulted
primarily  from  $4,946,000  of  statutory  net  income  offset by a  $1,200,000
redemption of preferred  capital stock,  and a $1,000,000  shareholder  dividend
paid.

In addition to the statutory totals shown above,  Citizens  Insurance  generated
statutory net income of  approximately  $63,000,  $76,000,  and $93,000  during,
2002,  2001,  and 2000,  respectively  without  remitting  any  dividends to its
parent. Citizens Insurance generated statutory net income in 2003 of $56,000 and
paid a dividend of $62,400 to Citizens Security.

Statutory  capital and surplus,  specifically the component  called surplus,  is
used to fund the expansion of an insurance  company's first year individual life
and  accident  and health  sales.  The first year  commission  and  underwriting
expenses on such sales will normally  consume a very high  percentage of, if not
exceed,  first year premiums.  Accordingly,  a statutory  loss (surplus  strain)
often  occurs on these sales during the first  policy  year.  Historically,  the
Company's level of life insurance sales has not significantly impacted statutory
surplus.  However,  as  multi-pay  Preneed  Life  sales  increase,  the  Company
anticipates that surplus strain will dampen statutory earnings.



CASH FLOW AND LIQUIDITY

Due to losses  during the past  three  years and the  adverse  impact of the low
interest rate environment on operating results, during 2002 the Company borrowed
$2,000,000 from its Chairman to strengthen the statutory capital position of its
principal insurance  subsidiary.  The Company borrowed an additional  $1,000,000
from its chairman in 2003 for general operating capital. The borrowings from the
Company's  Chairman  are  considered  current  debt as a result of a 90 day call
provision in the loan  agreement.  The Company also has $4,133,335 of commercial
bank debt outstanding,  with scheduled  repayments due through 2007. During 2003
and 2002,  the  Company did not comply  with a loan  covenant  (debt to earnings
ratio) on this debt and received a waiver of such violation through December 31,
2003. For the quarter ended  September 30, 2003, the Company did not meet one of
its bank debt covenants (debt to earnings ratio),  however the lender has waived
this  violation.  In return  for the  waiver the  Company's  Chairman  agreed to
personally  guarantee the outstanding bank debt.  However,  since the Company is
not  assured of meeting  this  covenant  throughout  2004,  the full  balance of
$4,133,335 can be considered payable within one year.  Although the Company does
not expect the full  balance  to be called  during  2004,  it  believes  such an
obligation  could be met through a refinancing  arrangement  or sale of selected
assets or a block of insurance business.  Regarding the currently scheduled debt
repayments, the Company believes its available funds will be adequate to service



2004 debt  obligations.  In  addition,  the  Company's  Chairman  has  expressed
potential willingness to loan the Company an additional $2,000,000 if necessary,
which could service debt  obligations  through the majority of 2006.  Additional
information  regarding  debt  obligations  is included in Note 5 of the Notes to
Consolidated Financial Statements.

A summary of all known  commitments  of the  Company as of  December  31,  2003,
including the aforementioned borrowings, is as follows:



 ------------------------------------------- ---------------------------------------------------------------
          Contractual Obligations                                Payments Due by Period
 ------------------------------------------- ---------------------------------------------------------------
                                               Total         Less  than 1  1-3 years    4-5 years   After 5
                                                              Year                                   years
 ------------------------------------------- ------------- ------------- ------------ ----------- ----------
                                                                                   
  Note Payable to Bank                         $ 4,133,335   $ 4,133,335          ---         ---        ---
 ------------------------------------------- ------------- ------------- ------------ ----------- ----------
  Note Payable to Related Party                $ 3,000,000   $ 3,000,000          ---         ---        ---
 ------------------------------------------- ------------- ------------- ------------ ----------- ----------
  Operating Leases                             $    76,621   $    30,809    $  45,812         ---        ---
 ------------------------------------------- ------------- ------------- ------------ ----------- ----------


Management  is not aware of any other  commitments  or unusual  event that could
materially affect the Company's capital resources.

The Company is completing a strategic  review of its products and operations.  A
key element of this initiative is mitigating the significant  losses incurred on
the Preneed Life business segment and strengthening  profitability in the Broker
Life and Home  Service  Life  segments  by  increasing  premiums,  strengthening
underwriting  policies,  modifying  commissions,  and where  possible,  lowering
interest crediting or policy growth rates.

The Company generated  approximately  $6,069,000,  $16,554,000 and $6,394,000 of
cash flow from operations  during 2003, 2002, and 2001,  respectively.  The 2003
and 2002  fluctuations  are  principally  attributable to growth of Preneed Life
premiums in 2002 and a decrease in Preneed Life premiums in 2003.

Cash used by investment  activities of $2,618,000,  $27,877,000,  and $5,555,000
during  2003,  2002,  and 2001  respectively,  relates  primarily  to  investing
additional Preneed Life premiums in fixed maturity securities, although the 2002
total  also  includes  investing  $11,734,000  of cash and short  term  balances
outstanding  at December  31,  2001.  The  $1,562,000  of cash used by financing
activities  during 2003 includes  $1,646,000 of debt  repayments and $903,000 of
net  withdrawals  of  policyholder  deposits,  partially  offset  by  additional
borrowings of  $1,000,000.  The quarterly  bank loan payment due January 1, 2004
was paid by December 31, 2003,  accordingly,  the outstanding  bank loan balance
decreased by five  quarterly  installments  during 2003.  Cash used by financing
activities  during 2002 includes net  withdrawals  of  policyholder  deposits of
approximately  $956,000,  debt  repayments of  $1,317,000,  partially  offset by
additional  borrowings of $2,000,000.  Cash used by financing  activities during
2001  includes  net  withdrawals  of  policyholder   deposits  of  approximately
$1,200,000 and debt repayments of $904,000. The policyholder deposit withdrawals
are  principally due to the Company's  decision not to  aggressively  compete in
crediting higher interest returns on such funds.

The Company is subject to various market risks.  However,  the most  significant
such risks relate to  fluctuations  in prices of equity  securities and interest
rates.  Although the Company  experienced  negative  total returns on its equity
portfolio during the years 2003, 2002, and 2001, historically these returns have
been very favorable and the Company has successfully  managed the risk of equity
security price  fluctuations  over many years. As described  above,  the Company
does not anticipate that investment  markets will continue to deteriorate at the
rate encountered during that period. The Company devotes  significant  attention
to the equity markets and  reposition the Company's  portfolio upon detection of
adverse risk trends  associated with individual  securities or overall  markets.
The Company also manages  market risks  associated  with  investments  in option
securities,  as  described  in Note 3 of the  Notes  to  Consolidated  Financial
Statements.  The fair value of the Company's equity portfolio was  approximately
$11,337,000  and  $7,762,000  at  December  31,  2003  and  2002,  respectively.
Accordingly, a 10% decline in equity prices would have reduced the fair value of
the Company's  equity  portfolio by $1,113,000 and $776,200 at December 31, 2003
and 2002, respectively. The average cost value of the Company's equity portfolio
was $10,031,000 and $6,967,000 during 2003 and 2002, respectively.

Regarding  interest  rate  risk,  the  value  of  the  Company's  fixed-maturity
investment  portfolio will increase or decrease in an inverse  relationship with
fluctuations   in  interest  rates  while  net   investment   income  earned  on
newly-acquired  fixed-maturities  increases or decreases in direct  relationship
with interest rate changes. Management estimates that a 100 basis point increase
in interest  rates ("rate  shock")  would have  decreased  the fair value of its



$108.6 million fixed maturity portfolio by approximately 6.0% or $6.5 million at
December 31. 2003 and 3.2% or $3.3 million at December 31, 2002.  From an income
perspective,  the  Company  does not believe  rising  interest  rates  present a
significant  risk, as essentially all of the Company's  policy  liabilities bear
fixed rates. However, approximately 45% of policy liabilities contain provisions
permitting  interest or benefit  adjustments  at the discretion of the Boards of
Directors  of the  Insurance  Subsidiaries.  The  Company's  cash  flow  testing
(described  below)  indicates  that  overall  profitability  will  generally  be
enhanced in rising interest rate scenarios.  From a liquidity  perspective,  the
Company's  fixed rate policy  liabilities  have been  relatively  insensitive to
interest rate fluctuations.  Accordingly, the Company believes gradual increases
in interest rates do not present a significant  liquidity exposure.  The Company
monitors  economic  conditions on a regular basis and manages this interest rate
risk  primarily  by  adjusting  the  duration of its  fixed-maturity  portfolio.
Historically,   the  Company  has  maintained   conservative  durations  in  its
fixed-maturity  portfolio.  During 2003, the Company increased  durations of the
fixed  maturity  portfolio   significantly.   At  December  31,  2003  cash  and
fixed-maturity  investments  with  maturities  of less than five  years  equaled
approximately 32% of total policy  liabilities  compared to approximately 60% at
December  31,  2002.  Notwithstanding  the  foregoing,  if  interest  rates rise
significantly  in a short  timeframe,  there can be no  assurance  that the life
insurance industry, including the Company, would not experience increased levels
of surrenders and reduced sales, and thereby be materially adversely affected.

Interest  expense on the Company's  debt varies  quarterly and is therefore also
subject to interest rate risk. For its commercial  bank debt, the Company elects
the lower of the prime lending rate or the one-month LIBOR rate plus 2.75%.  For
its related party debt,  the interest rate is the higher of 6% or the commercial
bank prime lending rate plus 1%. At December 31, 2003, the weighted average rate
on the Company's  $7,133,335 of borrowings was 5.07%.  The Company  believes its
current  liquidity  position  and  profitability  levels are  adequate  to guard
against this interest rate risk.

In addition to the measures  described  above,  the Life Insurance  Subsidiaries
comply with the NAIC promulgated  Standard Valuation Law ("SVL") which specifies
minimum  reserve levels and prescribes  methods for  determining  them, with the
intent of  enhancing  solvency.  The SVL also  requires  the  Company to perform
annual cash flow testing for its Life  Insurance  Subsidiaries.  This testing is
designed  to  ensure  that  statutory  reserve  levels  will  maintain  adequate
protection  in a variety of potential  interest  rate  scenarios.  The Actuarial
Standards  Board of the American  Academy of Actuaries  also  requires cash flow
testing as a basis for the  actuarial  opinion on the  adequacy of the  reserves
which is a required part of the annual statutory reporting process.

Cash flow  testing  projects  cash  inflows  from assets and cash  outflows  for
liabilities in various  assumed  economic and yield curve  scenarios.  This is a
dynamic  process,  whereby  the  performance  of the assets and  liabilities  is
directly  related to the scenario  assumptions.  (An example  would  involve the
credited  interest  rate on annuity  products and how such rates vary  depending
upon projected  earnings rates,  which are based upon asset  performance under a
particular economic scenario.)

The Life  Insurance  Subsidiaries'  most  recent  cash flow  testing,  which was
completed in February 2004,  involved a review of two basic measures.  The first
was the value of free market surplus, which is defined as the difference between
the projected  market value of assets and liabilities at the end of the analysis
period (typically 10-30 years).  Deficits could indicate the need for corrective
action  depending  upon the  severity  and the  number of  scenarios  in which a
deficit appeared.  A second measure involved  distributable  earnings.  Negative
earnings for extended  durations  might impair the ability of the Life Insurance
Subsidiaries  to continue  without  exhausting  surplus.  Again,  depending upon
severity and frequency, corrective measures might be needed. Based on results of
the testing, no corrective measures were indicated at the current time. However,
such testing is ongoing and dynamic in nature and future  events in the interest
and equity markets or a significant  change in the composition of Life Insurance
Subsidiaries'  business could negatively  impact testing results and require the
initiation of corrective measures.

Any necessary  corrective measures could take one or more forms. The duration of
existing  assets  might not match  well with those of the  liabilities.  Certain
liabilities,  such as those  associated  with  indemnity  accident  and  health,
short-term  disability and group dental  products,  are short-term in nature and
are best matched with cash and short-term investments.  By contrast,  whole life
insurance,  which  involves  lifetime  obligations,  is usually  best matched by
longer duration maturities.  In the event there are insufficient assets of these
types, a repositioning of the investment portfolio might be undertaken.

Initially  balanced  durations do not guarantee  positive future results.  Asset
type, quality,  and yield will vary depending upon the economic scenario tested.
Liabilities will be similarly affected.  Projected reinvestment yields may cause



overall yields to fall below those required to support projected liabilities. In
that event,  portfolio  realignment might involve the type, quality and yield of
investments  rather than duration.  Alternatively,  additional  reserve  amounts
could be allocated to cover any future shortfalls.

The above discussion centers around asset management.  Other possible corrective
measures might involve liability realignment. The Company's marketing plan could
be modified to emphasize  certain product types and reduce others.  New business
levels could be varied in order to find the optimum level.  Management  believes
that  the  Company's  current   liquidity,   current  bond  portfolio   maturity
distribution  and cash flow from  operations  give it  substantial  resources to
administer its existing business and fund growth generated by direct sales.


FORWARD-LOOKING INFORMATION

All statements,  trend analyses and other  information  contained in this report
relative  to markets  for the  Company's  products  and trends in the  Company's
operations or financial  results,  as well as other  statements  including words
such as "anticipate",  "believe",  "plan", "estimate",  "expect",  "intend", and
other  similar  expressions,  constitute  forward-looking  statements  under the
Private  Securities   Litigation  Reform  Act  of  1995.  These  forward-looking
statements  are  subject to known and  unknown  risks,  uncertainties  and other
factors  which may cause actual  results to be materially  different  from those
contemplated by the  forward-looking  statements.  Such factors  include,  among
other things:

|X|      the market value of the Company's investments, including  stock  market
           performance and prevailing interest  rate  levels  (see the Cash Flow
           and Liquidity  section of  this Item 7 -  Management's Discussion and
           Analysis of Financial Condition and Results of Operations);
|X|      customer and agent response to new products,  distribution channels and
           marketing  initiatives, including exposure to  unrecoverable advanced
           commissions;
|X|      mortality,  morbidity, lapse rates, and  other factors which may affect
           the profitability of the Company's insurance products;
|X|      regulatory changes  or actions, including  those relating to regulation
           of  insurance  products   and  insurance  companies  (see  the  State
           Insurance Regulation section of Item 1 - Business);
|X|      ratings assigned  to the Company and its  subsidiaries  by  independent
           rating organizations which the  Company believes are important to the
           sale of its products;
|X|      general economic conditions and increasing competition which may affect
           the Company's ability to sell its products;
|X|      the  Company's  ability  to  achieve  anticipated  levels  of operating
           efficiencies  and   meet  cash  requirements   based  upon  projected
           liquidity sources;
|X|      unanticipated   adverse  litigation  outcomes  (see   Item  3  -  Legal
           Proceedings); and
|X|      changes in the Federal income tax laws and regulations which may affect
           the relative tax advantages of some of the Company's products.

There can be no  assurance  that other  factors  not  currently  anticipated  by
management will not also materially and adversely  affect the Company's  results
of operations.


       ITEM 7a. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Quantitative and qualitative  disclosures about market risk are described in the
Cash  Flow  and  Liquidity  section  of  Item 7 -  Management's  Discussion  and
Analysis.




               ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                          INDEX TO FINANCIAL STATEMENTS
                 CITIZENS FINANCIAL CORPORATION AND SUBSIDIARIES



Financial Statements For Full Fiscal Years                                  Page

     Report of Independent Auditors...........................................27

     Consolidated Statements of Operations for the
     years ended December 31, 2003, 2002 and 2001  ...........................28

     Consolidated Balance Sheets at
     December 31, 2003 and 2002...............................................29

     Consolidated Statements of Shareholders' Equity
     for the years ended December 31, 2003, 2002 and 2001.....................31

     Consolidated Statements of Cash Flows for the
     years ended December 31, 2003, 2002 and 2001.............................32

     Notes to Consolidated Financial Statements...............................33


                    ITEM 9. CHANGES IN AND DISAGREEMENTS WITH
               ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

There has been no change in accountants nor have there been any disagreements on
accounting  and  financial  disclosure  requiring  disclosure  pursuant  to  the
Instructions to this Item.

          ITEM 9A. EVALUATION OF DISCLOSURE OF CONTROLS AND PROCEDURES

The Company's chief  executive  officer and chief  financial  officer,  with the
participation of management,  have evaluated the Company's  disclosure  controls
and procedures (as defined in the Securities  Exchange Act of 1934 Rule 13a-14c)
as of December  31,  2003.  Based on the  evaluation,  they  concluded  that the
controls and procedures are effective. There have been no significant changes in
the Company's  internal  controls or in other  factors that could  significantly
affect these controls subsequent to the date of their evaluation.








                         REPORT OF INDEPENDENT AUDITORS



The Shareholders and Board of Directors
Citizens Financial Corporation


We have  audited  the  accompanying  consolidated  balance  sheets  of  Citizens
Financial  Corporation  and  subsidiaries at December 31, 2003 and 2002, and the
related consolidated  statements of operations,  shareholders'  equity, and cash
flows for each of the three years in the period ended  December  31,  2003.  Our
audits also included the financial  statement  schedules  listed in the Index at
Item 15(a).  These financial  statements and schedules are the responsibility of
the Company's  management.  Our responsibility is to express an opinion on these
financial statements and schedules based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable  assurance about whether the financial  statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting  the amounts and  disclosures in the financial  statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by  management,  as well as  evaluating  the  overall  financial  statement
presentation.  We believe  that our audits  provide a  reasonable  basis for our
opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the consolidated financial position of Citizens Financial
Corporation and subsidiaries at December 31, 2003 and 2002, and the consolidated
results of their  operations and their cash flows for each of the three years in
the period ended  December 31, 2003, in conformity  with  accounting  principles
generally  accepted in the United  States.  Also,  in our  opinion,  the related
financial  statement  schedules,  when  considered  in  relation  to  the  basic
financial  statements taken as a whole,  present fairly in all material respects
the information set forth therein.


                                                           /s/ Ernst & Young LLP

Louisville, Kentucky
March 19, 2004





                                  Citizens Financial Corporation and Subsidiaries
                                       Consolidated Statements of Operations

Year Ended December 31                                             2003                 2002                 2001
---------------------------------------------------- -------------------- -------------------- --------------------
Revenues:
                                                                                            
   Premiums and other considerations                       $ 34,781,963         $ 39,722,589         $ 29,969,756

   Premiums ceded                                            (1,195,485)          (1,243,439)          (1,225,380)
---------------------------------------------------- -------------------- -------------------- --------------------
      Net premiums earned                                    33,586,478           38,479,150           28,744,376

   Net investment income                                      5,909,696            5,665,596            6,274,143

   Net realized investment gains (losses)                     1,977,635           (2,469,768)          (7,911,829)

   Other income                                                 251,628              427,440              256,229
---------------------------------------------------- -------------------- -------------------- --------------------
Total Revenues                                               41,725,437           42,102,418           27,362,919

Policy Benefits and Expenses:
   Policyholder benefits                                     21,236,405           19,210,582           17,537,817

   Policyholder benefits ceded                               (1,081,327)          (1,340,821)          (1,129,446)
---------------------------------------------------- -------------------- -------------------- --------------------
      Net benefits                                           20,155,078           17,869,761           16,408,371

   Increase in net benefit reserves                           6,723,513           13,226,999            5,846,674

   Interest credited on policyholder deposits                   695,563              781,988              734,687

   Commissions                                                6,295,506            7,394,498            6,414,289

   General expenses                                           6,612,964            6,246,475            6,145,361

   Interest expense                                             363,273              305,715              532,962

   Policy acquisition costs deferred                         (1,872,133)          (2,712,796)          (3,177,040)
   Amortization expense:

      Deferred policy acquisition costs                       1,311,886            1,445,740            1,279,485

      Value of insurance acquired                               497,993              560,305              706,773


      Goodwill                                                      ---                  ---               96,013

   Depreciation expense                                         300,086              312,793              359,708
---------------------------------------------------- -------------------- -------------------- --------------------
Total Policy Benefits and Expenses                           41,083,729           45,431,478           35,347,283
---------------------------------------------------- -------------------- -------------------- --------------------
Income (Loss) before income tax and cumulative                  641,708           (3,329,060)          (7,984,364)
effect of a change in accounting principle

Income Tax benefit                                              (70,114)            (757,000)          (2,090,000)
---------------------------------------------------- -------------------- -------------------- --------------------
Income (Loss) before cumulative effect of a                     711,822           (2,572,060)          (5,894,364)
   change in accounting principle
Cumulative effect - prior years (since January 1,
1999) accounting for embedded options                               ---                  ---             (311,211)
---------------------------------------------------- -------------------- -------------------- --------------------
Net Income (Loss)                                          $    711,822          $(2,572,060)         $(6,205,575)
---------------------------------------------------- -------------------- -------------------- --------------------
Per Share Amounts:
Income (Loss) before cumulative effect of a
   change in accounting principle                                  $.42               $(1.50)              $(3.39)

Cumulative effect - prior years (since January 1,
   1999) accounting for embedded options                            ---                  ---                (0.18)
---------------------------------------------------- -------------------- -------------------- --------------------
Net Income (Loss)                                                  $.42               $(1.50)              $(3.57)
---------------------------------------------------- -------------------- -------------------- --------------------

         See Notes to Consolidated Financial Statements.







                                  Citizens Financial Corporation and Subsidiaries
                                            Consolidated Balance Sheets



December 31                                                                            2003                 2002
------------------------------------------------------------------------ -------------------- --------------------
ASSETS

Investments:
                                                                                                 
   Securities available-for-sale, at fair value:
      Fixed maturities (amortized cost of $104,768,393
      and $101,161,174 in 2003 and 2002, respectively)                        $ 108,640,262        $ 103,953,815
      Equity securities (cost of $8,061,783 and
      $7,108,735 in 2003 and 2002, respectively)                                 11,336,964            7,761,892

   Investment real estate                                                         3,162,223            3,252,424

   Policy loans                                                                   4,409,301            4,239,128

   Short-term investments                                                           642,748              632,381
------------------------------------------------------------------------ -------------------- --------------------
Total Investments                                                               128,191,498          119,839,640






Cash and cash equivalents                                                         8,588,896            6,699,171

Accrued investment income                                                         1,685,776            1,330,036

Reinsurance recoverable                                                           2,834,222            2,886,256

Premiums receivable                                                                 256,140              215,759

Property and equipment                                                            2,640,579            2,767,763

Deferred policy acquisition costs                                                10,325,660            9,915,288

Value of insurance acquired                                                       3,119,609            3,617,602

Goodwill                                                                            755,782              755,782

Federal income tax receivable                                                       421,676              250,158

Other assets                                                                         60,494              164,077
------------------------------------------------------------------------ -------------------- --------------------
Total Assets                                                                  $ 158,880,332        $ 148,441,532
------------------------------------------------------------------------ -------------------- --------------------


See Notes to Consolidated Financial Statements.







                                  Citizens Financial Corporation and Subsidiaries
                                            Consolidated Balance Sheets



December 31                                                                            2003                2002
------------------------------------------------------------------------ -------------------- --------------------
LIABILITIES

Policy liabilities:
                                                                                             
   Future policy benefits                                                     $ 109,383,695        $ 102,649,565

   Policyholder deposits                                                         15,530,824           15,743,293

   Policy and contract claims                                                     1,663,249            1,797,195

   Unearned premiums                                                                249,572              247,625

   Other                                                                            310,464              277,955
------------------------------------------------------------------------ -------------------- --------------------
Total Policy Liabilities                                                        127,137,804          120,715,633


Note payable - bank                                                               4,133,335            5,779,168

Note payable - related party                                                      3,000,000            2,000,000

Accrued expenses and other liabilities                                            1,805,934            1,851,467

Deferred federal income tax                                                       1,969,850              337,632
------------------------------------------------------------------------ -------------------- --------------------
Total Liabilities                                                               138,046,923          130,683,900



COMMITMENTS AND CONTINGENCIES


SHAREHOLDERS' EQUITY

Common stock, 6,000,000 shares authorized;
   1,685,228 and 1,686,828 shares issued and
   outstanding in 2003 and 2002, respectively                                     1,685,228            1,686,828

Additional paid-in capital                                                        7,170,321            7,176,480

Accumulated other comprehensive income                                            4,595,473            2,223,759

Retained earnings                                                                 7,382,387            6,670,565
------------------------------------------------------------------------ -------------------- --------------------
Total Shareholders' Equity                                                       20,833,409           17,757,632
------------------------------------------------------------------------ -------------------- --------------------
Total Liabilities and Shareholders' Equity                                    $ 158,880,332        $ 148,441,532
------------------------------------------------------------------------ -------------------- --------------------


See Notes to Consolidated Financial Statements.







                                  Citizens Financial Corporation and Subsidiaries
                                  Consolidated Statements of Shareholders' Equity



                                          Common                        Accumulated    Retained          Comprehensive
                                                        Additional         Other
                                                         Paid-in       Comprehensive
                                          Stock          Capital       Income (Loss)   Earnings            Loss Total
----------------------------------- ---------------- ---------------- -------------- -------------       --------------

                                                                                         
Balance at January 1, 2001             $ 1,758,215     $ 7,640,988     $(1,573,294)  $ 15,448,200
   Net Loss before cumulative
     effect of a change in                                                             (5,894,364)        $(5,894,364)
     accounting principle
   Cumulative effect - prior years
     accounting for embedded
     options                                                               311,211       (311,211)                ---
   Net unrealized depreciation of                                        3,019,188                          3,019,188
     available-for-sale securities
                                                                                                         --------------
   Comprehensive loss                                                                                     $(2,875,176)
                                                                                                         ==============
   Common stock repurchases                (41,400)       (355,050)

----------------------------------- ---------------- ---------------- -------------- -------------
Balance at December 31, 2001            $1,716,815     $ 7,285,938      $1,757,105     $9,242,625
   Net Loss                                                                            (2,572,060)        $(2,572,060)

   Net unrealized appreciation of                                          466,654                            466,654
     available-for-sale securities
                                                                                                         --------------
   Comprehensive loss                                                                                     $(2,105,406)
                                                                                                         ==============
   Common stock repurchases                (29,987)       (109,458)

----------------------------------- ---------------- ---------------- -------------- -------------
Balance at December 31, 2002            $1,686,828     $ 7,176,480      $2,223,759     $6,670,565
   Net Income                                                                             711,822            $711,822
   Net unrealized appreciation of                                        2,371,714                          2,371,714
     available-for-sale securities
                                                                                                         --------------
   Comprehensive gain                                                                                      $3,083,536
                                                                                                         ==============
   Common stock repurchases                 (1,600)         (6,159)

----------------------------------- ---------------- ---------------- -------------- -------------
Balance at December 31, 2003            $1,685,228     $ 7,170,321      $4,595,473     $7,382,387
=================================== ================ ================ ============== =============


See Notes to Consolidated Financial Statements.





                                  Citizens Financial Corporation and Subsidiaries
                                       Consolidated Statements of Cash Flows

Year Ended December 31                                                  2003                 2002
                                                                                                            2001
---------------------------------------------------------- --------------------- ------------------- ------------------

Cash Flows from Operations:
                                                                                                 
Net income (loss)                                             $   711,822             $ (2,572,060)       $ (6,205,575)
Adjustments reconciling to cash from operations:
   Increase in benefit reserves                                 6,739,457               13,296,995           5,979,218
   Increase (decrease) in claim liabilities                      (133,946)                 354,839            (374,591)
   (Increase) decrease in reinsurance recoverable                  52,034                (130,576)             (68,933)

   Interest credited on policyholder deposits                     695,517                 781,762              734,687
   Provision for amortization and depreciation,
      net of deferrals                                            237,832                (393,958)            (735,061)
   Amortization of premium and accretion
      of discount on securities purchased, net                     75,056                  26,712             (138,180)
   Net realized investment (gains) losses                      (1,977,635)              2,469,768            7,911,829
   (Increase) decrease in accrued investment income              (355,740)                 60,514              (62,060)
   Change in other assets and liabilities                        (169,252)                468,709             (391,533)
   Deferred income tax expense (benefit)                          365,764                (413,000)             923,000
   (Increase) decrease in federal income taxes
      receivable                                                 (171,518)              2,604,775           (1,490,431)
      Cumulative effect - change in accounting principle              ---                     ---              311,211
---------------------------------------------------------- --------------------- ------------------- ------------------
Net Cash provided by Operations                                 6,069,391              16,554,480            6,393,581

Cash Flows from Investment Activities:
Securities available-for-sale:
   Purchases - fixed maturities                               (75,888,126)            (69,026,797)         (18,440,196)
   Purchases - equity securities                              (14,662,490)            (13,333,227)         (13,909,021)
   Sales and Maturities - fixed maturities                     72,708,562              43,724,194           13,210,562
   Sales - equity securities                                   15,551,998              10,922,498           13,829,235
Investment management and brokerage account fees                      ---                 (48,716)            (177,786)
Short-term investments sold (acquired), net                           ---                  19,811              (41,813)
Additions to real estate                                          (26,529)                    ---             (154,262)
Additions to property and equipment, net                          (70,025)                (31,908)             (40,392)
Other investing activities, net                                  (231,417)               (102,479)             168,763
---------------------------------------------------------- --------------------- ------------------- ------------------
Net Cash used in Investment Activities                         (2,618,027)            (27,876,624)          (5,554,910)


Cash Flows from Financing Activities:
Policyholder deposits                                              68,022                 741,863            1,006,892
Policyholder withdrawals                                         (976,069)             (1,698,063)          (2,205,095)
Proceeds from additional borrowings - related party             1,000,000               2,000,000                  ---
Payments on notes payable - bank                               (1,645,833)             (1,316,666)            (904,166)
Repurchase of common stock                                         (7,759)               (139,445)            (396,450)
---------------------------------------------------------- --------------------- ------------------- ------------------
Net Cash used in Financing Activities                          (1,561,639)               (412,311)          (2,498,819)

---------------------------------------------------------- --------------------- ------------------- ------------------
Net Increase (Decrease) in Cash and Cash Equivalents            1,889,725             (11,734,455)          (1,660,148)
Cash and Cash Equivalents at Beginning of Period                6,699,171              18,433,626           20,093,774
---------------------------------------------------------- --------------------- ------------------- ------------------
Cash and Cash Equivalents at End of Period                   $  8,588,896            $  6,699,171         $ 18,433,626
---------------------------------------------------------- --------------------- ------------------- ------------------


See Notes to Consolidated Financial Statements.






NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Note 1--NATURE OF OPERATIONS AND SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation  and  Presentation.  The  accompanying  consolidated
financial statements include the accounts of Citizens Financial  Corporation and
its  wholly  owned  subsidiaries:   Citizens  Security  Life  Insurance  Company
("Citizens Security"), United Liberty Life Insurance Company ("United Liberty"),
Citizens Insurance Company ("Citizens Insurance"), and Corporate Realty Service,
Inc. ("Corporate Realty").  These entities are collectively hereinafter referred
to as the "Company." United Liberty,  and (effective  January 31, 2001) Citizens
Insurance,  are  also  wholly  owned  subsidiaries  of  Citizens  Security.  All
significant   intercompany   accounts  and   transactions   are   eliminated  in
consolidation. Certain balances in prior years have been reclassified to conform
to current year classifications.

Nature of  Operations.  The Company  engages  primarily  in the business of life
insurance, annuities and accident and health insurance through Citizens Security
and United  Liberty  ("the Life  Insurance  Subsidiaries").  The Life  Insurance
Subsidiaries  offer life,  fixed-rate  annuity and accident and health insurance
products  to  individuals  and  groups  through  independent  agents.   Citizens
Insurance  was  acquired  during 1999 (see Note 2) and is licensed as a property
and  casualty  insurer in six  states.  The  Company is  planning  to offer home
service  fire and  casualty  insurance  coverage;  however,  Citizens  Insurance
currently has no business  inforce.  Corporate Realty manages the Company's real
estate along with two other properties affiliated with the Company's Chairman.

The individual life insurance  products  currently offered by the Life Insurance
Subsidiaries  consist of  traditional  whole life  insurance and universal  life
insurance policies. Citizens Security also sells group life and accidental death
and dismemberment  policies. The fixed-rate annuity products offered by Citizens
Security  consist of flexible premium  deferred  annuities,  life policy annuity
riders, and single premium deferred annuities.  Citizens  Security's  individual
accident and health  insurance  products  provide  coverage  for monthly  income
during periods of hospitalization, scheduled reimbursement for specific hospital
and  surgical  expenses  and  cancer  treatments,  and  lump  sum  payments  for
accidental death or dismemberment,  while the group accident and health products
provide  coverage for short and  long-term  disability,  income  protection  and
dental procedures.

Citizens  Security is licensed to sell  products in the District of Columbia and
20 states  primarily  located  in the South and  Southeast.  United  Liberty  is
licensed to sell products in 22 states primarily located in the South,  Midwest,
and West.  United Liberty's  ongoing sales efforts are focused primarily in nine
states where Citizens Security is not licensed.

The Life Insurance  Subsidiaries  market their portfolio of products through the
personal  producing  general  agent  distribution   system  and  presently  have
approximately  3,200 sales  representatives.  Many of these also represent other
insurance  carriers.  Approximately  500 of the  agents  specialize  in the home
service market while  approximately 600 are Preneed  representatives  who market
through funeral homes. These markets consist primarily of individuals who desire
whole life policies with policy limits typically below $10,000.

Use of Estimates.  The  preparation of financial  statements in conformity  with
accounting  principles generally accepted in the United States ("GAAP") requires
management to make estimates and assumptions that affect the amounts reported in
the financial  statements and  accompanying  notes.  Actual results could differ
from those estimates.

Investments.  The Company  classifies fixed maturities and equity  securities as
"available-for-sale".  Available-for-sale  securities are carried at fair value,
with  unrealized  gains and losses included in accumulated  other  comprehensive
income  (loss),  net of applicable  deferred  taxes and  adjustments  to related
deferred policy acquisition costs.  Mark-to-market accounting is used for equity
options embedded in convertible bonds and all other derivatives.  Changes in the
fair value of derivatives are reported currently as realized gains or losses.

Cash equivalents  include  investments  with  contractual  maturity dates within
three months at the time of purchase.

We periodically  evaluate  whether the declines in fair value of our investments
are other-than-temporary. Our evaluation consists of a review of qualitative and
quantitative  factors,  including analysis of the Company's competitive position
in  its  markets,  deterioration  in the  financial  condition  of  the  issuer,
downgrades  of the security by a rating  agency,  and other  publicly  available
issuer-specific news or general market conditions.  For investments in companies
with no quoted market price, we consider  similar  qualitative and  quantitative
factors  and also  take into  account  the cost of the  investment,  the type of
investment, subsequent purchases of the same or similar investments, the current
financial  position and operating  results of the company  invested in, and such
other factors as may be relevant.  Declines in fair values of securities  deemed
to be  other-than-temporary  are  included in net income as realized  investment



losses.  Determining what constitutes an  other-than-temporary  decline involves
significant  judgment.   Declines  in  fair  value  below  cost  not  considered
other-than-temporary    in   the   current    period    could   be    considered
other-than-temporary in a future period and reduce earnings to the extent of the
write-down.

For  purposes of computing  realized  gains and losses on fixed  maturities  and
equity   securities   sold,   the  carrying   value  is  determined   using  the
specific-identification  method.  Mortgage loans and policy loans are carried at
unpaid  balances.  Investment  real  estate  is  carried  at  depreciated  cost.
Short-term investments, which consist of certificates of deposit, are carried at
cost which approximates fair value. Cash and cash equivalents  consist of highly
liquid  investments  with  maturities  of  three  months  or less at the date of
purchase and are also carried at cost which approximates fair value.

Deferred Policy  Acquisition  Costs.  Commissions  and other policy  acquisition
costs  which vary with,  and are  primarily  related to, the  production  of new
insurance  contracts are deferred,  to the extent recoverable from future policy
revenues  and  gross  profits,  and  amortized  over  the  life  of the  related
contracts. See Premiums, Benefits and Expenses regarding amortization methods.

Property  and  Equipment.  Property  and  equipment,  including  the home office
building, are carried at cost less accumulated  depreciation,  using principally
the straight-line method of depreciation.  Accumulated  depreciation at December
31, 2003 was $2,661,266 ($2,361,180 at December 31, 2002).

Goodwill  and Value of Insurance  Acquired.  Goodwill  represents  the excess of
purchase  price of  purchased  subsidiaries,  over  amounts  assigned  (based on
estimated fair values at the date of acquisition) to the identifiable net assets
acquired.  Effective  January  1,  2002,  the  Company  discontinued  amortizing
goodwill and began  testing for  potential  impairment  of goodwill on an annual
basis.  Prior to 2002, the Company amortized  goodwill over 10 to 20 years using
the  straight-line   method.   At  December  31,  2003  and  2002,   accumulated
amortization was $412,861.

Value of insurance  acquired is recorded for the estimated value assigned to the
insurance in force of the purchased  subsidiaries  at the dates of  acquisition.
The  assigned  value  is  amortized  over  the  expected  remaining  life of the
insurance in force using methods  consistent with that used for  amortization of
policy  acquisition costs (as described under Premiums,  Benefits and Expenses).
At December 31, 2003,  accumulated  amortization  was $6,176,765  ($5,678,772 at
December 31, 2002).

Benefit  Reserves and Policyholder  Deposits.  Traditional life and accident and
health  insurance  products  include those  contracts  with fixed and guaranteed
premiums and benefits and consist  principally  of whole-life and term insurance
policies,  limited-payment  life insurance  policies and certain  annuities with
life  contingencies.  Reserves on such policies are based on assumed  investment
yields which range from 6% to 7%. Reserves on traditional  life and accident and
health  insurance  products are  determined  using the net level premium  method
based  on  future  investment   yields,   mortality,   withdrawals,   and  other
assumptions, including dividends on participating policies. Such assumptions are
based  on past  experience  and  include  provisions  for  possible  unfavorable
deviation.

Benefit  reserves and  policyholder  contract  deposits on universal life, other
interest-sensitive  life products and  investment-type  products are  determined
using the  retrospective  deposit method and consist of policy account balances,
before  deducting  surrender  charges,  which  accrue  to  the  benefit  of  the
policyholder.

Participating  insurance business constituted  approximately 6% of ordinary life
insurance  inforce at December  31, 2003,  2002 and 2001,  and 1%, 1%, and 4% of
annualized  ordinary life premium inforce at December 31, 2003,  2002, and 2001,
respectively.  Participating  dividends are  determined at the discretion of the
Board of Directors.

Reserves on insurance  policies  acquired by purchase  are based on  assumptions
considered appropriate as of the date of purchase. Assumed investment yields for
such acquired policies range from 5.5% to 9.0%.

Premiums,  Benefits and  Expenses.  Premiums  for  traditional  individual  life
(including Preneed) and accident and health policies are reported as earned when
due.  Benefit claims  (including an estimated  provision for claims incurred but
not reported),  benefit reserve changes and expenses (except those deferred) are
charged to expense as incurred.  Deferred  policy  acquisition  costs related to
traditional  life and accident  and health  policies are charged to expense over
the life of the policy using methods and assumptions  consistent with those used
in estimating  liabilities for future policy benefits.  In determining whether a
premium deficiency exists on short-duration  policies,  management does not give
consideration to investment income.


Revenues for universal life and  investment-type  products consist of investment
income  and  policy  charges  for the  cost  of  insurance,  policy  initiation,
administrative  surrender fees and investment income.  Expenses include interest
credited  to policy  account  balances,  incurred  administrative  expenses  and
benefit  payments  in  excess  of  policy  account  balances.   Deferred  policy
acquisition  costs related to universal  life and  investment-type  products are
amortized in relation to the  incidence of expected  gross profits over the life
of the policies.  Expected gross profits are reviewed at each reporting  period,
and to the extent actual  experience  varies from that previously  assumed,  the
effects of such variances are recorded in the current period.

Liabilities  for Policy  Claims.  Policy  claim  liabilities  are based on known
liabilities  plus  estimated  future   liabilities   developed  from  trends  of
historical  data applied to current  exposures.  These  liabilities  are closely
monitored  and  adjustments  for  changes in  experience  are made in the period
identified.

Federal  Income Taxes.  The Company uses the liability  method of accounting for
income  taxes.  Deferred  income  taxes are provided  for  cumulative  temporary
differences between balances of assets and liabilities determined under GAAP and
balances determined for tax reporting purposes.

Earnings Per Share.  Basic  earnings per share amounts are based on the weighted
average number of common shares outstanding during the year.


Note  2--ACQUISITIONS

On July 7,  2000,  the  Company  acquired,  through  an  assumption  reinsurance
agreement,  100% of the inforce business of National  Affiliated  Investors Life
Insurance  Company  ("NAIL")  for a net cash  purchase  price  of  approximately
$355,000.  The acquisition was coordinated through the National  Organization of
Life and Health Guaranty Associations. The acquired business consisted primarily
of  individual  life  insurance  with  policy  reserves  and  annual  premium of
approximately $3,500,000 and $300,000, respectively.

On  October  14,  1999,  the  Company  acquired  100% of the  stock of  Citizens
Insurance  (formerly Kentucky Insurance Company) from an unaffiliated  insurance
holding company (the "Citizens  Insurance  Acquisition").  Citizens Insurance is
licensed  as a property  and  casualty  insurance  company in six states and has
approximately  $3.6  million of  statutory  capital  and  surplus;  however,  it
currently  has no insurance  operations.  The aggregate  purchase  price for the
Citizens Insurance Acquisition was approximately $3,550,000 (including net costs
associated with the acquisition of approximately $50,000).


Note 3--INVESTMENTS

The cost and fair value of investments in fixed maturities and equity securities
are shown below.  The cost amounts are adjusted for  amortization of premium and
accretion of discount on fixed  maturities  and for  write-downs  of  securities
whose decline in value is believed to be  other-than-temporary.  The table shows
our  investments'  gross  unrealized  losses  and  fair  value,   aggregated  by
investment category and length of time that individual securities have been in a
continuous unrealized loss position, at December 31, 2003.



------------------------------------ ---------------- -------------- ------------------------------ ----------------
2003                                                      Gross         Gross Unrealized Losses
------------------------------------ ---------------- -------------- ------------------------------ ----------------
Available-for-sale securities:       Amortized Cost    Unrealized    Less Than 12    Greater Than     Fair Value
                                                          Gains         Months        12 Months
------------------------------------ ---------------- -------------- -------------- --------------- ----------------
                                                                                          
US Government Obligations                $18,407,667      $ 656,420       $ 35,345          $  ---      $19,028,742
------------------------------------ ---------------- -------------- -------------- --------------- ----------------
State and Political Subdivisions             500,000         23,705            ---             ---          523,705
------------------------------------ ---------------- -------------- -------------- --------------- ----------------
Corporate Bonds                           74,952,735      3,109,890        273,473             ---       77,789,152
------------------------------------ ---------------- -------------- -------------- --------------- ----------------
Mortgage-Backed Securities                10,907,991        432,383         41,711             ---       11,298,663
------------------------------------ ---------------- -------------- -------------- --------------- ----------------
Total Fixed Maturity Securities          104,768,393      4,222,398        350,529             ---      108,640,262
------------------------------------ ---------------- -------------- -------------- --------------- ----------------
Equity Securities                          8,061,783      3,455,279        179,243             855       11,336,964
------------------------------------ ---------------- -------------- -------------- --------------- ----------------
Total                                   $112,830,176    $ 7,677,677      $ 529,772         $   855     $119,977,226
------------------------------------ ---------------- -------------- -------------- --------------- ----------------








------------------------------------ ---------------- --------------- ------------- ---------------
2002                                                      Gross          Gross
------------------------------------ ---------------- --------------- ------------- ---------------
Available-for-sale securities:       Amortized Cost     Unrealized     Unrealized     Fair Value
                                                          Gains          Losses
------------------------------------ ---------------- --------------- ------------- ---------------
                                                                           
US Government Obligations                $38,940,067      $1,241,430       $ 7,864     $40,173,633
------------------------------------ ---------------- --------------- ------------- ---------------
State and Political Subdivisions             500,000             ---           ---         500,000
------------------------------------ ---------------- --------------- ------------- ---------------
Corporate Bonds                           51,650,022       1,876,778       683,232      52,843,568
------------------------------------ ---------------- --------------- ------------- ---------------
Mortgage-Backed Securities                10,071,085         371,403         5,874      10,436,614
------------------------------------ ---------------- --------------- ------------- ---------------
Total Fixed Maturity Securities          101,161,174       3,489,611       696,970     103,953,815
------------------------------------ ---------------- --------------- ------------- ---------------
Equity Securities                          7,108,735         845,055       191,898       7,761,892
------------------------------------ ---------------- --------------- ------------- ---------------
Total                                   $108,269,909     $ 4,334,666     $ 888,868    $111,715,707
------------------------------------ ---------------- --------------- ------------- ---------------


When a security is placed on the watch list, it is monitored for further  market
value changes and additional news related to the insurer's financial  condition.
The  focus  is on  objective  evidence  that may  influence  the  evaluation  of
impairment factors.

The decision to impair a security  incorporates both  quantitative  criteria and
qualitative  information.  The Company considers a number of factors  including,
but not  limited  to:  (a) the  length of time and the  extent to which the fair
value has been less than book value,  (b) the financial  condition and near term
prospects of the issuer, (c) the intent and ability of the Company to retain its
investment for a period of time sufficient to allow for any anticipated recovery
in value,  (d) whether the debtor is current on interest and principal  payments
and (e) general market conditions and industry or sector specific factors.

The  Company's  decision to impair a security is primarily  based on whether the
security's fair value is likely to remain  significantly below its book value in
light of all of the factors  considered.  For securities that are impaired,  the
security is adjusted to fair value and the  resulting  losses are  recognized in
realized gains/losses in the Consolidated Statements of Operations.

Investments   that  are   impaired   at   December   31,   2003  for   which  an
other-than-temporary  impairment  has not  been  recognized  consist  mainly  of
corporate bond issues.  The impairment of these  securities  have been deemed as
temporary  due to the  assigned  rating and the  typical  fluctuations  of these
particular  securities in the  marketplace.  The aggregated  unrealized  loss at
December 31, 2003 is approximately 2% of the amortized cost of these securities.
There  are a  total  of 29  securities  held  that  are  considered  temporarily
impaired,  three of which have been impaired for twelve  months or longer.  Only
one of those  impaired  twelve  months or longer at December  31, 2003  remained
impaired at February 29, 2004.

The fair values for  investments in fixed  maturities and equity  securities are
based on  quoted  market  prices,  where  available.  For  investments  in fixed
maturities and equity securities not actively traded,  fair values are estimated
using values obtained from independent pricing services.

The annual change in net unrealized investment appreciation or depreciation,  at
December 31, 2003, 2002 and 2001, and the amount of net realized investment gain
or loss  included  in net income for the  respective  years then ended are shown
below. The 2002 change in net unrealized appreciation for fixed maturities shown
below is after recognizing the January 1, 2001 pretax  transition  adjustment of
approximately $471,532, as described in Note 16.



Year Ended December 31                                         2003              2002             2001
--------------------------------------------------- ----------------- ---------------- -----------------
Fixed maturities:
                                                                                 
   Change in net unrealized appreciation               $  1,079,228      $ 1,130,402      $ 2,303,205
   Net realized gain (loss)                            $     67,903      $  (228,710)     $(1,260,092)
Equity securities:
   Change in net unrealized appreciation               $  2,622,024      $  (408,399)     $ 2,160,985
   Net realized gain (loss)                            $  1,909,732      $(2,241,058)     $(6,651,737)


The amortized cost and fair value of investments in fixed maturities at December
31, 2003, by  contractual  maturity,  are shown below.  Expected  maturities for
investments in fixed maturities will differ from contractual  maturities because
borrowers may have the right to call or prepay  obligations,  sometimes  without
prepayment penalties.




December 31, 2003                                                 Amortized Cost       Fair Value
------------------------------------------------------------- ------------------ ------------------
                                                                              
Due in one year or less                                         $ 4,377,898         $ 4,518,538

Due after one year through five years                            23,822,057          25,356,363

Due after five years through ten years                           39,157,343          40,477,050

Due after ten years                                              26,503,104          26,989,648
------------------------------------------------------------- ------------------- ------------------
Subtotal                                                         93,860,402          97,341,599

Mortgage-backed securities                                       10,907,991          11,298,663
------------------------------------------------------------- ------------------- ------------------
Total                                                          $104,768,393        $108,640,262
------------------------------------------------------------- ------------------- ------------------


Gross gains of  $747,764,  $555,169,  and $463,679 and gross losses of $679,861,
$819,705,  and $1,778,519 were realized on the sale of available-for-sale  fixed
maturities during 2003, 2002, and 2001, respectively. Included in gross realized
losses during 2003,  2002, and 2001 are net adjustments to the carrying value of
available-for-sale   fixed  maturities  of  $83,000,   $501,399,   and  $739,000
respectively,  relating to declines in value which were considered by management
to be other than temporary. Net realized gains from the sale of fixed maturities
have been  increased by $33,393,  $35,826,  and $63,492 in 2003,  2002, and 2001
respectively,  due to  amortization  of deferred  policy  acquisition  costs. In
addition, net realized gains from the sale of fixed maturities have been reduced
by $309,323 and $8,744 in 2003 and 2001, respectively, for incentive fees earned
by the portfolio manager.

Gross  gains of  $2,652,205,  $1,814,053,  and  $1,378,585  and gross  losses of
$757,038,   $4,093,424,   and   $8,245,943   were   realized   on  the  sale  of
available-for-sale  equity  securities  during 2003, 2002 and 2001.  Included in
gross  realized  losses  during  2003,  2002,  and 2001 are  adjustments  to the
carrying value of available-for-sale equity securities of $51,600, $753,953, and
$1,533,000 respectively,  relating to declines in value which were considered by
management  to be other  than  temporary.  Net  realized  gains from the sale of
equity securities have been increased by $42,130, $47,936, and $252,534 in 2003,
2002, and 2001 respectively,  due to amortization of deferred policy acquisition
costs.  In  addition,  net  realized  gains from the sale of  available-for-sale
equity  securities  have been  reduced by $7,769,  $9,623,  and $36,913 in 2003,
2002, and 2001,  respectively,  for incentive and management  fees earned by the
portfolio manager.

Net unrealized  appreciation of  available-for-sale  securities is summarized as
follows:



December 31                                                                2003                2002
------------------------------------------------------------- ------------------- ------------------
Net appreciation on available-for-sale:
                                                                                  
   Fixed maturities                                              $3,871,869             $2,792,641

   Equity securities                                              3,275,181                653,157

Adjustment of deferred policy acquisition costs                    (184,213)               (76,468)

Deferred income taxes                                            (2,367,364)            (1,145,571)
------------------------------------------------------------- ------------------ -------------------
Net unrealized appreciation                                      $4,595,473             $2,223,759
------------------------------------------------------------- ------------------ -------------------


Investment  management  services  were  provided  during these periods by a firm
affiliated with certain board members and shareholders of the Company - see Note
15 - Related Party Transactions.



Major categories of investment income are summarized as follows:



Year Ended December 31                               2003                  2002                 2001
--------------------------------------- --------------------- -------------------- --------------------
                                                                               
Fixed maturities                             $5,359,822            $  4,985,779         $  4,785,712

Equity securities                               325,847                 269,695              284,922

Investment real estate                          129,051                 223,822              239,762

Mortgage loans on real estate                         -                   9,328               14,033

Policy loans                                    270,648                 254,693              258,135

Short-term investments and other                 59,902                 216,602            1,014,971
---------------------------------------- -------------------- -------------------- --------------------
Subtotal                                      6,145,270               5,959,919            6,597,535

Investment expense                             (235,574)               (294,323)            (323,392)
---------------------------------------- -------------------- -------------------- --------------------
Net investment income                        $5,909,696            $  5,665,596         $  6,274,143
======================================== ==================== ==================== ====================


The decrease in  investment  real estate is  principally  related to a increased
vacancy rate  attributable  to two large tenants  vacating the Company's  office
building.

The Company limits credit risk by  diversifying  its investment  portfolio among
government  and  corporate  fixed  maturities  and common and  preferred  equity
securities.  It further diversifies these investment  portfolios within industry
sectors.  As a result,  management  believes that significant  concentrations of
credit risk do not exist.  The following is the only investment  (other than the
U.S.  Governments)  comprising more than ten percent of shareholders'  equity at
December 31, 2003: Wyeth ($2,554,039).  At December 31, 2003, the Company had no
investments  which had not been income producing for a period of at least twelve
months  prior to  year-end  and had  approximately  $377,000  of fixed  maturity
securities on non-accrual status at December 31, 2003.

The  following  table is a  reconciliation  of the net  unrealized  gain  (loss)
arising  during the period and the change in net  unrealized  gains  (losses) as
reported on the accompanying statements of shareholders' equity.



                                                Pretax                Tax               Net-of-Tax
Year Ended                                      Amount              Expense               Amount
---------------------------------------- -------------------- -------------------- --------------------

December 31, 2003:
                                                                                
   Unrealized gain                            $ 5,571,141         $ 1,894,188            $ 3,676,953
   Less: Reclassification adjustment
       for gains realized in net income         1,977,635             672,396              1,305,239
---------------------------------------- -------------------- -------------------- --------------------
   Change in net unrealized gain              $ 3,593,506         $ 1,221,792            $ 2,371,714
======================================== ==================== ==================== ====================

December 31, 2002:
   Unrealized loss                            $(1,762,718)        $ (599,325)           $(1,163,393)
   Less: Reclassification adjustment
       for losses realized in net              (2,469,768)          (839,721)            (1,630,047)
       income
---------------------------------------- -------------------- -------------------- --------------------
   Change in net unrealized gain              $   707,050         $  240,396            $   466,654
======================================== ==================== ==================== ====================


As an income  generation  strategy,  the Company takes certain option positions,
generally on equity  securities or related  market indices and on equity options
embedded in convertible bonds.  Although such positions may be covered by actual
securities  owned  or  offsetting   options,   hedge  accounting  is  not  used.
Accordingly,  all such  positions  are  marked to market  and  changes  in value
reported as realized  gains or losses.  During 2003,  option  purchases  totaled
approximately  $236,000 and related net  realized  gains  totaled  approximately
$315,000.  At December 31, 2003 net option  positions  outstanding  had a market
value of $38,000, with an associated 2003 realized gain recorded of $69,000.


Pursuant to requirements of certain state insurance departments, the Company has
investments with a carrying value of $53,415,122,  at December 31, 2003,  placed
on  deposit  at  various  financial   institutions  which  are  restricted  from
withdrawal without prior regulatory approval.

The Company  owns the building and land,  which it currently  occupies.  At both
December  31,  2003 and 2002,  the  Company  occupied  approximately  31% of the
building with the remaining  space leased or available for lease to  third-party
tenants. The accompanying financial statements reflect the proportionate Company
occupied  share of the  building and related  operating  expense as property and
equipment and general expense,  respectively. The remaining portion is reflected
as investment real estate and as a reduction of investment income, respectively.
Accumulated  depreciation  at December 31, 2003 and 2002 on the investment  real
estate portion of the building was $1,264,688 and $1,153,634, respectively.

The Company  leases office space to  third-party  tenants  under  noncancellable
lease agreements.  Future minimum rental income is $476,000, $354,000, $140,000,
$48,000 and $35,000 for years 2004 through 2008, respectively.


Note 4--VALUE OF INSURANCE ACQUIRED

The value of insurance  acquired is an asset which  represents the present value
of future  profits on business  acquired,  using  interest  rates of 6.6% to 9%.
Balances  outstanding  relate  primarily to the purchase of United Liberty,  two
additional  companies which have been merged into Citizens  Security  (Integrity
National Life Insurance Company and Old South Life Insurance  Company) and NAIL.
An analysis of the value of insurance acquired for the year's ended December 31,
2003, 2002 and 2001 is as follows:



Year Ended December 31                              2003              2002             2001
---------------------------------------- ----------------- ---------------- -----------------
                                                                       
Balance at beginning of year                   $3,617,602      $4,177,907       $4,884,680
Accretion of interest                             228,380         253,996          296,964
Amortization                                     (726,373)       (814,301)      (1,003,737)
---------------------------------------- ----------------- ---------------- -----------------
Balance at end of year                         $3,119,609      $3,617,602       $4,177,907
---------------------------------------- ----------------- ---------------- -----------------


Amortization of the value of insurance  acquired (net of interest  accretion) in
each of the following five years will be approximately:  2004 - $483,000; 2005 -
$447,000; 2006 - $392,000, 2007-$353,000 and 2008 - $322,000.


Note 5--DEBT

Debt consists of the following:

December 31                                            2003                2002
----------------------------------------- ------------------- ------------------
Commercial bank, due 2007                        $ 4,133,335        $ 5,779,168
Related party, due 2007                            3,000,000          2,000,000
----------------------------------------- ------------------- ------------------
Total                                            $ 7,133,335         $7,779,168
----------------------------------------- ------------------- ------------------

The Company's outstanding commercial bank borrowings relate primarily to various
insurance  company  acquisitions.  Interest is payable quarterly at the lower of
the bank's prime lending rate or the one month LIBOR rate plus 2.75%.  Scheduled
principal  installments are due as follows:  2004 - $1,316,667;  2005 and 2006 -
$1,416,666; and 2007 - $312,502.  However, the loan agreement for the bank notes
contains  covenants  regarding  asset   acquisitions,   shareholder  equity  and
dividends,  and maintenance of a debt to earnings  ratio.  During 2003 and 2002,
the Company did not comply with a loan covenant (debt to earnings ratio) on this
debt and received a waiver of such violation  through December 31, 2003. For the
quarter ended  September 30, 2003, the Company did not meet one of its bank debt
covenants  (debt  to  earnings  ratio),  however  the  lender  has  waived  this
violation.  In return for the waiver the Company's Chairman agreed to personally
guarantee the outstanding bank debt.  However,  since the Company is not assured
of meeting this covenant  throughout 2004, the full balance of $4,133,335 can be
considered  payable  within one year.  Although  the Company does not expect the
full balance to be called during 2004,  it believes such an obligation  could be
met through a refinancing  arrangement or sale of selected  assets or a block of
insurance  business.  Regarding the currently  scheduled  debt  repayments,  the
Company  believes  its  available  funds will be adequate  to service  2004 debt
obligations.  In  addition,  the  Company's  Chairman  has  expressed  potential
willingness  to loan the Company an additional  $2,000,000  if necessary,  which



management  believes will service debt obligations through the majority of 2006.
The Company has pledged the issued and outstanding common and preferred stock of
Citizens Security as collateral for the commercial bank notes.

Due to losses  during the past  three  years and the  adverse  impact of the low
interest rate environment on operating results,  the Company borrowed $2,000,000
from its Chairman in 2002 to strengthen  the statutory  capital  position of its
principal insurance  subsidiary.  The Company borrowed an additional  $1,000,000
from its chairman in 2003 for general  operating  capital.  Borrowings  from the
Company's  Chairman is considered current debt due to a 90 call provision in the
loan  agreement  Interest on the debt is payable  quarterly by the Company at an
annual rate equal to the greater of 6.00% or the prime lending rate plus 1%. The
outstanding  principal is callable  upon 90 days notice or otherwise due on June
30, 2005, except however,  under terms of a subordination  agreement between the
Chairman and the Company's  commercial  bank,  repayment is prohibited until all
outstanding commercial bank borrowings are repaid.

Cash paid for interest on debt was  $431,071,  $412,719,  and  $635,594,  during
2003, 2002 and 2001, respectively.


Note 6--EARNINGS AND DIVIDENDS PER SHARE

The following table sets forth the  computation of earnings  (losses) per share.
No dividends were paid or accrued for 2003, 2002, or 2001.



December 31                                                                    2003            2002            2001
------------------------------------------------------------------- ---------------- ---------------- --------------
Numerators:
                                                                                              
    Income (Loss) before cumulative effect of a change in                  $711,822     $(2,572,060)   $(5,894,364)
      Accounting principle
    Cumulative effect of a change in accounting principle                       ---              ---      (311,211)
------------------------------------------------------------------- ---------------- ---------------- --------------
    Net Income (Loss)                                                      $711,822     $(2,572,060)   $(6,205,575)
------------------------------------------------------------------- ---------------- ---------------- --------------

Denominator:
   Weighted average common shares                                         1,685,390        1,711,627      1,740,360

Earnings (Loss) Per Share:
    Income (Loss) before cumulative effect of a change in                      $.42          $(1.50)        $(3.39)
      accounting principle
    Cumulative effect of a change in accounting principle                       ---              ---         (0.18)
------------------------------------------------------------------- ---------------- ---------------- --------------
    Net Income (Loss)                                                          $.42          $(1.50)        $(3.57)
------------------------------------------------------------------- ---------------- ---------------- --------------



Note 7--INCOME TAXES

Income taxes consist of the following:



December 31                                         2003              2002             2001
---------------------------------------- ---------------- ----------------- -----------------
                                                                       
Current tax benefit                            $(436,000)        $(344,000)     $(3,013,000)
Deferred tax expense (benefit)                 $ 366,000          (413,000)         923,000
---------------------------------------- ---------------- ----------------- -----------------
Income tax benefit                             $ (70,000)        $(757,000)      $(2,090,000)
---------------------------------------- ---------------- ----------------- -----------------



Tax expense includes a current state and local income tax provision (benefit) of
$0, $(36,000), and $(230,000), in 2003,  2002, and 2001  respectively.  Deferred
income taxes are provided for cumulative temporary  differences between balances
of assets and liabilities  determined under GAAP and balances determined for tax
reporting purposes.

Significant  components of the Company's  deferred tax liabilities and assets as
of December 31, 2003 and 2002 are as follows:



December 31                                                                2003                2002
------------------------------------------------------------- ------------------- ------------------
Deferred Tax Liabilities:
                                                                                  
   Value of insurance acquired                                        $  931,823        $ 1,229,985
   Deferred policy acquisition costs                                   2,129,436          1,922,754
   Net unrealized gains on available-for-sale securities               2,367,364          1,145,571
   Other                                                                 607,655            635,594
------------------------------------------------------------- ------------------- ------------------
     Total deferred tax liabilities                                    6,033,278          4,933,904

Deferred Tax Assets:
   Policy and contract reserves                                        3,471,931          3,343,789
   Fixed maturities and equity securities                                240,412            912,329
   Real estate                                                           548,668            548,668
   Alternative minimum tax credit carryforwards                           62,996            201,918
   Net operating and capital loss carryforwards                          523,661            707,298
   Other                                                                 165,070            256,767
------------------------------------------------------------- ------------------- ------------------
     Total deferred tax assets                                         5,012,738          5,970,769
     Valuation allowance for deferred tax assets                        (949,310)        (1,374,497)
------------------------------------------------------------- ------------------- ------------------
     Net deferred tax assets                                           4,063,428          4,596,272
------------------------------------------------------------- ------------------- ------------------
Net deferred tax assets (liabilities)                                $(1,969,850)       $  (337,632)
------------------------------------------------------------- ------------------- ------------------



The following is a reconciliation of income tax expense at the federal statutory
rate, to the tax at the Company's effective income tax rate:



December 31                                   2003            2002            2001
------------------------------------ -------------- --------------- ---------------
                                                             
Tax at the statutory rate                $ 218,000    $ (1,132,000)   $ (2,714,700)
Change in valuation allowance             (411,000)        314,000        (358,500)
Small life deduction                           ---         106,000       1,141,100
State and local income tax                     ---         (36,000)       (165,200)
Surtax exemption and other                 131,000          (2,000)         24,000
Dividend exclusion                          (8,000)         (7,000)        (16,700)
----------------------------------- --------------- --------------- ---------------
Tax at the effective rate                $ (70,000)   $   (757,000)   $ (2,090,000)
----------------------------------- --------------- --------------- ---------------


Income  taxes  paid  (refunded)  in  2003,   2002,  and  2001  were  $(324,000),
$(3,065,000), and $(1,293,000), respectively.  The Company has $1,599,000 of net
operating loss carryforwards and $1,752,000 of capital loss carryforwards, which
expire in years 2017 and 2018.  The  change in the  valuation  allowance  is due
principally  to the  limitation  in the recovery of prior year taxes at the full
statutory rate.

Under  the tax law in effect  prior to 1984,  a  portion  of income of  Citizens
Security was not taxed when earned. It was accumulated in a tax account known as
policyholders'  surplus.  Under the  provisions of the Deficit  Reduction Act of
1984,  policyholders'  surplus  accounts were frozen at their  December 31, 1983
balance of $859,000 for Citizens Security on a merged basis.  Distributions from
the policyholders' surplus would be subject to income tax. At December 31, 2003,
Citizens  Security  could  have  paid  additional   dividends  of  approximately
$22,400,000  before  paying  tax  on any  part  of  its  policyholders'  surplus
accounts. No provision has been made for the related deferred income taxes which
total $292,000, based on current tax rates as of December 31, 2003.


Note 8--STATUTORY ACCOUNTING PRACTICES AND SHAREHOLDERS' EQUITY

The  Insurance   Subsidiaries  are  domiciled  in  Kentucky  and  prepare  their
statutory-basis  financial  statements in accordance  with statutory  accounting
practices  ("SAP")  prescribed or permitted by the Kentucky  Office of Insurance
("KOI").  "Prescribed"  statutory  accounting  practices include state insurance
laws,  regulations,  and general  administrative  rules, as well as a variety of
publications of the National  Association of Insurance  Commissioners  ("NAIC").
"Permitted"  statutory  accounting  practices encompass all accounting practices
that are not  prescribed;  such  practices  may differ from state to state,  may
differ  from  company to company  within a state,  and may change in the future.
Effective  January  1, 2001,  the NAIC  revised  its  Accounting  Practices  and
Procedures Manual in a process referred to as Codification.  The KOI has adopted
the revised  manual,  which has changed,  to some extent,  prescribed  statutory
accounting  practices  which the  Insurance  Subsidiaries  use to prepare  their
statutory-basis  financial  statements.  The primary statutory changes affecting
the  Insurance   Subsidiaries  are,  establishment  of  deferred  income  taxes,
recognizing as realized  losses  securities  impairments  considered  other than
temporary,  recording  an  allocable  share of the  Company's  accrued  employee
benefit  obligations,  and revision of the statutory equity method of accounting
which now  precludes a parent  insurer from  recording  as income,  its share of
undistributed  subsidiary  earnings.  Effective  January 1, 2001,  the Insurance
Subsidiaries   recorded  a  net  deferred  tax  benefit  from   Codification  of
$1,750,000,  partially  offset by  approximately  $228,000  of accrued  employee
benefit obligations.

Statutory-basis  net income and capital and surplus for the  Company's  combined
insurance  operations,  for the three  years ended  December  31, 2003 are shown
below. These amounts are combined totals for Citizens Security,  United Liberty,
and Citizens Insurance,  with adjustments to eliminate intercompany holdings and
activity.

December 31                                 2003           2002          2001
----------------------------------- -------------- -------------- --------------
Net Income (Loss)                    $  1,182,848   $ (1,663,236)  $ (3,762,603)
Capital and Surplus                  $ 11,128,657   $  9,903,639   $  9,687,289

Principal  differences  between SAP and GAAP include:  a) costs of acquiring new
policies are  generally  deferred and  amortized for GAAP; b) value of insurance
inforce  acquired is established  as an asset for GAAP; c) benefit  reserves are
calculated using more realistic investment, mortality and withdrawal assumptions
for GAAP;  d) the change in SAP  deferred  income taxes  associated  with timing



differences  is recorded  directly to equity  rather than as a component  of net
income as required for GAAP; e) assets and liabilities of acquired companies are
adjusted to their fair values at acquisition with the excess purchase price over
such fair values  recorded as goodwill under GAAP; f)  available-for-sale  fixed
maturity  investments are reported at fair value with unrealized gain and losses
reported  as a separate  component  of  shareholders'  equity  for GAAP;  and g)
statutory asset  valuation  reserves and interest  maintenance  reserves are not
required for GAAP.

Statutory  restrictions  limit the  amount  of  dividends  which  the  insurance
companies may pay. Generally, dividends during any year may not be paid, without
prior  regulatory  approval,  in  excess of the  lesser of (a) 10% of  statutory
shareholder's  surplus as of the  preceding  December 31, or (b)  statutory  net
operating  income for the preceding  year.  During 2002,  the Company  purchased
$2,000,000 of redeemable  preferred  stock from  Citizens  Security,  as further
described in Note 5. During 2001, the Company  contributed the stock of Citizens
Insurance  and  $150,000  to  Citizens  Security.  The  statutory  value  of the
contributed   Citizens   Insurance  stock  was  $3,540,555.   Citizens  Security
contributed the $150,000 received from the Company to Citizens Insurance. During
2000, with appropriate  prior regulatory  approval,  Citizens  Security redeemed
$1,200,000 of its outstanding  preferred stock from the Company.  United Liberty
paid dividends to Citizens  Security of $54,000,  $214,000,  and $292,000 during
2003,  2002,  and 2001  respectively  and Citizens  Insurance  paid dividends to
Citizens  Security  of $62,400 in 2003.  The  Insurance  Subsidiaries  must each
maintain  $1,250,000 of capital and surplus,  the minimum required for insurance
companies  domiciled in Kentucky.  The KOI imposes  minimum  risk-based  capital
("RBC")  requirements on insurance  enterprises that were developed by the NAIC.
The formulas for determining the amount of RBC specify various weighting factors
that are applied to financial  balances and various  levels of activity based on
the  perceived  degree of risk.  Regulatory  compliance is determined by a ratio
(the "Ratio") of the enterprise's  regulatory total adjusted capital, as defined
by the NAIC,  to its required  authorized  control  level RBC, as defined by the
NAIC.  Enterprises below specific trigger points or ratios are classified within
certain levels, each of which requires specified corrective action. Based on RBC
computations  as of December  31, 2003,  the  Insurance  Subsidiaries  each have
statutory capital, which is in excess of minimum regulatory requirements.


Note 9--SEGMENT INFORMATION

The Company's  operations  are managed along five  principal  insurance  product
lines: Home Service Life, Broker Life,  Preneed Life,  Dental, and Other Health.
Products in all five lines are sold through independent agency operations.  Home
Service Life consists  primarily of traditional life insurance  coverage sold in
amounts  of  $10,000  and under to middle  and lower  income  individuals.  This
distribution  channel is characterized by a significant  amount of agent contact
with customers  throughout the year. Broker Life product sales consist primarily
of simplified issue and graded-benefit policies in amounts of $10,000 and under.
Other  products in this segment  which are not  aggressively  marketed  include:
group life, universal life, annuities and participating life coverages.  Preneed
Life products are sold to individuals in connection with prearrangement of their
funeral and  include  single  premium  and  multi-pay  policies  with  coverages
generally in amounts of $10,000 and less.  These  policies are generally sold to
older individuals at increased premium rates. Dental products are term coverages
generally  sold to small and  intermediate  size employer  groups.  Other Health
products  include various  accident and health coverages sold to individuals and
employer groups.

Segment  information  as of December 31, 2003,  2002 and 2001, and for the years
then ended is as follows:



December 31                                                       2003              2002             2001
------------------------------------------------------ ----------------- ---------------- -----------------

Revenue:
                                                                                   
   Home Service Life                                       $   9,147,813   $   9,260,097    $   9,290,120
   Broker Life                                                 6,019,952       5,964,089        6,497,286
   Preneed Life                                               14,780,938      19,706,136        9,974,405
   Dental                                                      8,417,118       8,209,257        8,025,375
   Other Health                                                1,381,981       1,432,607        1,487,562
------------------------------------------------------ ----------------- ---------------- -----------------
   Segment Totals                                             39,747,802      44,572,186       35,274,748
   Net realized investment gains (losses)                      1,977,635      (2,469,768)      (7,911,829)
------------------------------------------------------ ----------------- ---------------- -----------------
   Total Revenue                                           $  41,725,437   $  42,102,418    $  27,362,919
------------------------------------------------------ ----------------- ---------------- -----------------



Below are the net  investment  income  amounts which are included in the revenue
totals above.



Year Ended December 31                                            2003              2002             2001
------------------------------------------------------ ----------------- ---------------- -----------------
Net Investment Income:
                                                                                   
   Home Service Life                                       $   1,784,285   $   1,790,949    $   2,053,995
   Broker Life                                                 2,403,352       2,178,667        2,579,117
   Preneed Life                                                1,605,477       1,592,356        1,514,638
   Dental                                                         30,071          24,896           35,312
   Other Health                                                   86,511          78,728           91,081
------------------------------------------------------ ----------------- ---------------- -----------------
   Segment Totals                                          $   5,909,696   $   5,665,596    $   6,274,143
------------------------------------------------------ ----------------- ---------------- -----------------


The Company evaluates performance based on several factors, of which the primary
financial measure is segment profit.  Segment profit represents pretax earnings,
determined  in  accordance  with the  accounting  policies  described in Note 1,
except net  realized  investment  gains and  interest  expense are  excluded.  A
significant  portion of the Company's  realized  investment gains and losses are
generated from investments in equity securities.



Year Ended December 31                                            2003              2002             2001
------------------------------------------------------ ----------------- ---------------- -----------------

Segment Profit (Loss):
                                                                                    
   Home Service Life                                         $  75,520          $275,809     $    382,723
   Broker Life                                                (121,851)         (265,488)          74,960
   Preneed Life                                               (955,227)         (670,349)        (264,488)
   Dental                                                      230,289           297,740          256,385
   Other Health                                               (201,385)         (191,289)          10,847
------------------------------------------------------ ----------------- ---------------- -----------------
   Segment Totals                                             (972,654)         (553,577)         460,427
   Net realized investment gains (losses)                    1,977,635        (2,469,768)      (7,911,829)
   Interest expense                                            363,273           305,715          532,962
------------------------------------------------------ ----------------- ---------------- -----------------
   Income (Loss) before income tax and cumulative           $  641,708      $ (3,329,060)    $ (7,984,364)
     effect of a change in accounting principle
------------------------------------------------------ ----------------- ---------------- -----------------


Depreciation and amortization amounts below consist of amortization of the value
of insurance  acquired,  deferred policy  acquisition costs and goodwill,  along
with depreciation expense.



December 31                                                       2003              2002             2001
------------------------------------------------------ ----------------- ---------------- -----------------
Depreciation and Amortization:
                                                                                     
   Home Service Life                                       $   661,301       $   750,811      $   873,529
   Broker Life                                                 682,276           482,049          678,446
   Preneed Life                                                673,426           983,848          779,199
   Dental                                                       61,304            61,480           68,866
   Other Health                                                 31,658            40,650           41,939
 ------------------------------------------------------ ----------------- ---------------- -----------------
    Segment Totals                                         $ 2,109,965       $ 2,318,838      $ 2,441,979
 ------------------------------------------------------ ----------------- ---------------- -----------------





Segment asset totals are determined based on policy  liabilities  outstanding in
each segment.



December 31                                                       2003              2002             2001
------------------------------------------------------ ----------------- ---------------- -----------------

Assets:
                                                                                    
   Home Service Life                                       $ 41,312,914     $ 45,219,971     $ 44,818,038
   Broker Life                                               54,585,019       53,874,949       54,954,194
   Preneed Life                                              60,100,723       46,739,831       34,138,535
   Dental                                                       930,279          660,334          726,728
   Other Health                                               1,951,397        1,946,447        1,959,588
------------------------------------------------------ ----------------- ---------------- -----------------
   Total Assets                                            $158,880,332     $148,441,532     $136,597,083
------------------------------------------------------ ----------------- ---------------- -----------------



Note 10--QUARTERLY FINANCIAL DATA (Unaudited)

Below is  selected  consolidated  quarterly  financial  data for each of the two
years ended December 31, 2003.



Year 2003 - Quarter                             1               2               3               4
---------------------------------------- --------------- --------------- --------------- --------------

                                                                              
   Segment Revenue                        $ 10,407,982    $ 10,246,444    $ 10,099,329    $  8,994,047
   Investment gains (losses), net             (276,163)        111,435         925,557       1,216,806
---------------------------------------- --------------- --------------- --------------- --------------
   Total Revenue                            10,131,819      10,357,879      11,024,886      10,210,853
---------------------------------------- --------------- --------------- --------------- --------------

   Segment Profit (Loss)                       (37,947)       (401,774)       (562,614)         29,681
   Investment gains (losses), net             (276,163)        111,435         925,557       1,216,806
   Interest expense                             92,208          97,401          90,068          83,596
   Income tax expense (benefit)                (73,000)        (68,000)         20,000          50,886
---------------------------------------- --------------- --------------- --------------- --------------
   Net Income (Loss)                      $   (333,318)   $   (319,740)   $    252,875    $  1,112,005
---------------------------------------- --------------- --------------- --------------- --------------

   Net Income (Loss) Per Share                   $(.20)          $(.90)           $.15            $.66
---------------------------------------- --------------- --------------- --------------- --------------


Due to an upturn in the  securities  market, the  Company  realized  significant
increases in realized capital gains in the 3rd and 4th quarters of 2003.



Year 2002 - Quarter                             1               2               3               4
---------------------------------------- --------------- --------------- --------------- --------------

                                                                               
   Segment Revenue                        $  9,776,888     $ 11,018,089    $ 12,427,634    $ 11,349,575
   Investment gains (losses), net             (328,401)      (1,468,150)       (701,218)         28,001
---------------------------------------- --------------- --------------- --------------- --------------
   Total Revenue                             9,448,487        9,549,939      11,726,416      11,377,576
---------------------------------------- --------------- --------------- --------------- --------------

   Segment Profit (Loss)                       (57,314)        (646,672)         90,388          60,021
   Investment gains (losses), net             (328,401)      (1,468,150)       (701,218)         28,001
   Interest expense                             81,228           78,176          74,649          71,662
   Income tax (benefit)                        (70,000)        (345,000)       (213,000)       (129,000)
---------------------------------------- --------------- --------------- --------------- --------------
   Net Income (Loss)                      $   (396,943)    $ (1,847,998)   $   (472,479)    $   145,360
---------------------------------------- --------------- --------------- --------------- --------------

   Net Income (Loss) Per Share                  $ (.23)        $  (1.08)       $  (0.27)        $  0.08
---------------------------------------- --------------- --------------- --------------- --------------


Upon review for  impaired  securities,  the Company  recognized  $1.1 million in
other-than-temporary market declines during the 2nd quarter of 2002.



Note 11--REINSURANCE

The Company currently follows the general practice of reinsuring that portion of
risk on the life of any individual  which is in excess of $40,000 for individual
policies (under yearly  renewable term and  coinsurance  agreements) and $15,000
for group policies (under a group yearly renewable term agreement). Graded death
benefit and simplified issue coverages above $4,000 are generally 50% reinsured,
with the Life Insurance  Subsidiaries  maintaining a maximum $10,000 risk on any
one  policyholder.  Individual and group  accidental  death coverage and a minor
portion of cancer  coverage are 100%  reinsured.  To the extent that  reinsuring
companies  are unable to meet  obligations  under  reinsurance  agreements,  the
Company would remain  liable.  Reinsurance  premiums,  expenses,  recoveries and
reserves  related to reinsured  business are accounted  for on bases  consistent
with those used in accounting for the original  policies issued and the terms of
the reinsurance contracts.


Note 12--CONTINGENCIES

United Liberty, which the Company acquired in 1998, is defending an action in an
Ohio  state  court  brought  by two  policyholders.  The  Complaint  refers to a
particular  class of life  insurance  policies that United Liberty issued over a
period of years ending  around 1971. It alleges that United  Liberty's  dividend
payments on these  policies  from 1993  through 1999 were less than the required
amount. It does not specify the amount of the alleged underpayment but implies a
maximum of about  $850,000.  The  plaintiffs  also allege that United Liberty is
liable to pay punitive damages,  also in an unspecified amount, for breach of an
implied covenant of good faith and fair dealing to the plaintiffs in relation to
the dividends.  The action has been certified as a class action on behalf of all
policyholders  who were Ohio residents and whose policies were still in force in
1993. United Liberty has denied the material allegations of the Complaint and is
defending  the action  vigorously.  Pre-trial  discovery is  continuing.  United
Liberty has filed a motion for summary  judgment,  which has been fully  briefed
and argued and awaits decision by the Court.  At United  Liberty's  request,  an
initial mediation session has been completed and negotiations are continuing. As
a pre-requisite  for the mediation,  United Liberty offered to settle the matter
for payments over time, which would include  attorneys' fees, and which would be
contingent upon an exchange or reformation of the insurance  policies  currently
owned by the members of the class. At this stage of the litigation,  the Company
is unable to determine whether an unfavorable outcome of the action is likely to
occur or,  alternatively,  whether  the  chance of such an  outcome  is  remote.
Therefore,  at this  time,  management  has no basis  for  estimating  potential
losses,  if any.  In  addition,  the  Company is party to other  lawsuits in the
normal course of business.  Management believes that recorded claims liabilities
are adequate to ensure that these other suits will be resolved  without material
financial impact to the Company.


Note 13--FAIR VALUES OF FINANCIAL INSTRUMENTS

The fair values of financial  instruments,  and the methods  used in  estimating
these values, are as follows:

Fixed  Maturities:  The fair  values  for fixed  maturities  are based on quoted
market  prices,  where  available.  For  those  fixed  maturities  which are not
actively   traded,   fair  values  are  estimated  using  values  obtained  from
independent pricing services. Available-for-sale fixed maturities are carried at
fair value in the accompanying  statements of financial  condition.  At December
31, 2003 and 2002,  the fair value of  available-for-sale  fixed  maturities was
$108,640,262 and $103,953,815, respectively.

Equity  Securities:  The fair values for equity  securities  are based on quoted
market prices.  Equity  securities are carried at fair value in the accompanying
statements of financial condition. At December 31, 2003 and 2002, the fair value
of equity securities was $11,336,964 and $7,761,892, respectively.

Short-Term   Investments:   The  carrying   amount  of  short-term   investments
approximates  their fair value. At December 31, 2003 and 2002, the fair value of
short-term investments was $642,748 and $632,381, respectively.

Cash and Cash  Equivalents:  The  carrying  amount of cash and cash  equivalents
approximates  their fair value. At December 31, 2003 and 2002, the fair value of
cash and cash equivalents was $8,588,896 and $6,699,171, respectively.

Policy Loans: The carrying amount of policy loans approximates their fair value.
At December 31, 2003 and 2002, the fair value of policy loans was $4,409,301 and
$4,239,128, respectively.


Investment  Contracts:  The carrying  amount of  investment-type  fixed  annuity
contracts approximates their fair value. At December 31, 2003 and 2002, the fair
value of investment-type  fixed annuity contracts was $9,854,362 and $9,805,082,
respectively.

Notes  Payable:  The carrying  amounts of notes payable  approximate  their fair
values.  At  December  31,  2003 and 2002,  the fair value of notes  payable was
$7,133,335 and $7,779,168, respectively.


Note 14--BENEFIT PLANS

The Company has a 401(k) savings plan for its full-time  employees.  The Company
contributes matching  contributions at the discretion of its Board of Directors.
Company expense associated with this plan totaled $62,388,  $61,037, and $57,532
in 2003, 2002 and 2001, respectively.


Note 15--RELATED PARTY TRANSACTIONS

The Company has various  transactions  with its  President  and  Chairman of the
Board (the  "Chairman")  or entities he controls.  Through  January 31, 2004 the
Chairman  provided  investment  portfolio  management  for the  Company  and its
subsidiaries through SMC Advisors,  Inc. (of which the Chairman is the principal
officer,  a  director,  and the  sole  shareholder).  The  investment  portfolio
management  contracts  provide  for  total  annual  fixed  fees of  $45,000  and
incentive compensation equal to five percent (5%) of the sum of the net realized
and  unrealized  capital  gains in the fixed  maturities  and equity  securities
portfolios of the Company  during each contract year. Any excess of net realized
and unrealized  capital losses over net realized and unrealized capital gains at
the end of a contract  year is not carried  forward to the next  contract  year.
Fixed fees  totaled  $45,000,  $45,000,  and  $45,000 in 2003,  2002,  and 2001,
respectively. Incentive fees of $309,323, $0, and $48,168 were incurred and paid
for 2003, 2002, and 2001, respectively.  The Company also maintains a portion of
its investments  under a Trust Agreement with a bank controlled by the Chairman.
Fees to the bank are based on assets held. Such fees were $45,933, $100,675, and
$94,199 in 2003, 2002, and 2001, respectively.  The Company also manages certain
commercial  real estate  affiliated  with its Chairman.  The Company charges the
real estate projects  management and leasing fees at market rates, which totaled
$144,095,  $213,070, and $174,746 during 2003, 2002, and 2001, respectively.  In
December 2003, the Company borrowed $1,000,000 from its Chairman, in addition to
the $2,000,000 in borrowings  during  December  2002.  Terms of the note include
that  interest  is  payable  quarterly  at the  greater  of 6% per  year  or the
commercial bank prime lending rate plus 1%.


Note 16 - RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS

Effective  January 1, 2001, the Company adopted Financial  Accounting  Standards
Board Statement  ("SFAS") No. 133,  "Accounting  for Derivative  Instruments and
Hedging  Activities,"  as  amended  by SFAS  Nos.  137 and 138.  This  statement
requires that all  derivatives  be recognized as either assets or liabilities in
the balance sheet at their fair value,  and sets forth the manner in which gains
or losses  thereon are to be recorded.  The treatment of such gains or losses is
dependent  upon the type of  exposure,  if any,  for  which  the  derivative  is
designated as a hedge. Currently, the Company has not designated any derivatives
as hedges.  Adoption of SFAS No. 133  resulted  in a January 1, 2001  transition
adjustment that reduced net income and increased accumulated other comprehensive
income in 2001 by approximately  $311,000. This adjustment consisted of a pretax
total of $471,000 less a $160,000 tax benefit.

In June 2001,  the Financial  Accounting  Standards  Board issued  Statements of
Financial  Accounting Standards No. 141, "Business  Combinations",  and No. 142,
"Goodwill and Other  Intangible  Assets",  effective for fiscal years  beginning
after December 15, 2001.  Under the new rules,  goodwill is no longer  amortized
but is subject to annual  impairment  tests in accordance  with the  Statements.
Other  intangible  assets will continue to be amortized over their useful lives.
The  Company  applied  the new  rules  on  accounting  for  goodwill  and  other
intangible  assets  beginning in the first quarter of 2002.  Application  of the
nonamortization  provisions  of the  Statement  increased  the 2003 net gain and
decreased  the 2002 net loss  approximately  $96,000  ($0.06 per share).  During
2003, the Company performed an impairment test of goodwill and concluded that no
impairment adjustment was necessary.


Below is a proforma  illustration  of  earnings  adjusted  to  exclude  goodwill
amortization recorded during 2001 and 2000.



 Year Ended December 31                                            2003            2002             2001
 ----------------------------------------------------- ----------------- ---------------- -----------------

                                                                                  
   Net Income (Loss) excluding goodwill amortization    $       711,822    $ (2,572,060)    $ (6,109,562)
      Goodwill amortization                                                         ---           96,013
------------------------------------------------------ ----------------- ---------------- -----------------
   Net Income (Loss) - as reported                      $       711,822    $ (2,572,060)    $ (6,205,575)
------------------------------------------------------ ----------------- ---------------- -----------------

Net Income (Loss) per Share:
   Excluding goodwill amortization                                $ .42          $(1.50)          $(3.51)
   As reported                                                    $ .42          $(1.50)          $(3.57)



Total  goodwill  outstanding  at December  31, 2003 is  $756,000  with  $304,000
allocable to Broker Life,  $270,000 to Home Service Life and $182,000 to Preneed
Life.

In July 2003, the American Institute of Certified Public  Accountants  ("AICPA")
issued  Statement  of  Position  ("SOP")  03-1,  "Accounting  and  Reporting  by
Insurance  Enterprises for Certain  Nontraditional  Long-Duration  Contracts and
Separate Accounts." The most significant accounting  implications to the Company
of the SOP is  amortizing  DPAC  over the  life of  deferred  annuity  contracts
excluding the annuitization phase.

The  Company   will  adopt  the  SOP   effective   January  1,  2004.   Although
interpretation  of accounting  for certain items covered by the SOP has not been
finalized,  the effect of  initially  adopting  this SOP is not  expected  to be
material to shareholders' equity or the trend of earnings.

In November of 2003, the Emerging Issues Task Force ("EITF")  reached  consensus
on EITF Issue No. 03-1, "The Meaning of Other-Than-Temporary  Impairment and its
Application to Certain  Investments",  that certain quantitative and qualitative
disclosures are required for equity and fixed maturity securities that are in an
unrealized   loss   position  at  the  balance  sheet  date  but  for  which  an
other-than-temporary  impairment has not been recognized.  The guidance requires
companies to disclose the  aggregate  amount of realized  losses and the related
fair value of investments  with unrealized  losses for securities that have been
in an unrealized  loss position for less than 12 months and separately for those
that have been in an unrealized loss position for over 12 months,  by investment
category. The Company has adopted the disclosure requirements in these financial
statements.





                            Schedule II - Condensed Financial Information of Registrant
                                          Citizens Financial Corporation
                                               (Parent Company Only)
                                             Condensed Balance Sheets


December 31                                                                              2003                2002
------------------------------------------------------------------------ -------------------- --------------------

Assets:
                                                                                              
   Cash and cash equivalents                                                  $     963,564         $  1,166,107
   Equity securities available-for-sale (cost of $847,491 and
   $1,531,555 in 2003 and 2002, respectively)                                     1,166,452            1,532,829
   Fixed maturity securities available-for-sale (amortized cost of
   $23,345 in 2003 and $101,750 in 2002)                                            104,901              122,750

   Investments in subsidiaries*                                                  24,484,415           20,966,393

   Furniture and equipment                                                        1,214,615            1,296,421

   Intercompany receivable*                                                         799,366              634,435


   Current and deferred federal income tax                                              ---              255,546

   Other assets                                                                      31,449               38,459
------------------------------------------------------------------------ -------------------- --------------------
Total Assets                                                                  $  28,764,762         $ 26,012,940
------------------------------------------------------------------------ -------------------- --------------------

Liabilities:
   Note payable to bank                                                       $   4,133,335         $  5,779,168

   Note payable to related party                                                  3,000,000            2,000,000

   Current and deferred federal income tax                                          360,476              320,090

   Net option positions                                                             (69,425)               7,488

   Other liabilities                                                                252,476              148,562
------------------------------------------------------------------------ -------------------- --------------------
Total Liabilities                                                                 7,676,862            8,255,308

Shareholders' Equity:

   Common stock                                                                   1,685,288            1,686,828

   Additional paid-in capital                                                     7,170,321            7,176,480

   Accumulated other comprehensive income                                           264,340               14,701
   Equity in accumulated other comprehensive
      income of subsidiaries*                                                     4,585,564            2,209,058

   Retained earnings                                                              7,382,387            6,670,565
------------------------------------------------------------------------ -------------------- --------------------
Total Shareholders' Equity                                                       21,087,900           17,757,632

------------------------------------------------------------------------ -------------------- --------------------
Total Liabilities and Shareholders' Equity                                     $ 28,764,762         $ 26,012,940
------------------------------------------------------------------------ -------------------- --------------------


* Eliminated in consolidation.



These  condensed  financial  statements  should be read in conjunction  with the
Consolidated   Financial  Statements  and  accompanying  footnotes  of  Citizens
Financial Corporation and Subsidiaries.




                            Schedule II - Condensed Financial Information of Registrant
                                          Citizens Financial Corporation
                                               (Parent Company Only)
                                        Condensed Statements of Operations




Year Ended December 31                                             2003                 2002                 2001
---------------------------------------------------- -------------------- -------------------- --------------------

Revenues:
                                                                                             
   Net realized investment gains (losses)                    $   33,393           $ (228,672)         $(1,953,848)

   Service fees from subsidiaries                             4,674,870            4,703,880            4,705,087


   Interest and dividend income                                     ---               49,234              206,940

   Other income                                                  10,396               28,280               38,816
---------------------------------------------------- -------------------- -------------------- --------------------
Total Revenues                                                4,718,659            4,552,722            2,996,995

Expenses:

   Administrative and general expenses                        4,843,974            4,784,744            4,743,159

   Interest expense                                             363,273              305,715              532,962
---------------------------------------------------- -------------------- -------------------- --------------------
Total Expenses                                                5,207,247            5,090,459            5,276,121

---------------------------------------------------- -------------------- -------------------- --------------------
Loss before income taxes and undistributed                     (488,588)            (537,737)          (2,279,126)
   earnings of subsidiaries

Income tax benefit                                              (58,959)            (221,000)            (940,000)
---------------------------------------------------- -------------------- -------------------- --------------------
Loss before equity in undistributed                            (429,629)            (316,737)          (1,339,126)
   earnings of subsidiaries

Equity in undistributed loss of subsidiaries                  1,141,451           (2,255,323)          (4,866,449)
---------------------------------------------------- -------------------- -------------------- --------------------
Net Income (Loss)                                            $  711,822          $(2,572,060)         $(6,205,575)
---------------------------------------------------- -------------------- -------------------- --------------------



* Eliminated in consolidation.



These  condensed  financial  statements  should be read in conjunction  with the
Consolidated   Financial  Statements  and  accompanying  footnotes  of  Citizens
Financial Corporation and Subsidiaries.









                            Schedule II - Condensed Financial Information of Registrant
                                          Citizens Financial Corporation
                                               (Parent Company Only)
                                        Condensed Statements of Cash Flows


Year Ended December 31                                               2003                2002               2001
------------------------------------------------------ ------------------- ------------------ ------------------

                                                                                           
Cash from operations                                         $   (158,850)      $ 1,032,505        $(1,423,335)

Cash flow from investing activities:
   Purchases of available-for-sale securities                  (3,093,276)       (3,431,955)        (6,211,339)
   Sales of available-for-sale securities                       3,810,723         2,967,241          5,338,727


   Investment in subsidiaries*                                        ---        (2,000,000)          (150,000)

   Investment management fees                                     (22,527)           (9,623)               ---

   Additions to property and equipment, net                       (70,025)          (30,279)           (40,392)

   Change in investments, other                                   (14,996)              ---             37,335
------------------------------------------------------ ------------------- ------------------ ------------------
Net cash provided by (used in) investing activities               609,899        (2,504,616)        (1,025,669)

Cash flow from financing activities:
   Payments on notes payable - bank                            (1,645,833)        (1,316,666)          (904,166)
   Proceeds from note payable - related part  y                 1,000,000          2,000,000                ---

   Repurchase of capital stock                                     (7,759)          (139,445)          (396,450)
------------------------------------------------------ ------------------- ------------------ ------------------
Net cash provided by (used in ) financing activities             (653,592)           543,889         (1,300,616)

------------------------------------------------------ ------------------- ------------------ ------------------
Net decrease in cash and cash equivalents                        (202,543)          (928,222)        (3,749,620)

Cash and cash equivalents at beginning of year                  1,166,107          2,094,329          5,843,949
------------------------------------------------------ ------------------- ------------------ ------------------
Cash and cash equivalents at end of year                     $    963,564       $  1,166,107       $  2,094,329
------------------------------------------------------ ------------------- ------------------ ------------------


* Eliminated in consolidation.



These  condensed  financial  statements  should be read in conjunction  with the
Consolidated   Financial  Statements  and  accompanying  footnotes  of  Citizens
Financial Corporation and Subsidiaries.






                                Schedule III - Supplementary Insurance Information
                                          Citizens Financial Corporation
                               For the Years Ended December 31, 2003, 2002, and 2001

Year Ended December 31                                  Other Policy                    Net
                         Deferred   Policy and            Claims and             Investment        Policy  Amortization       Other
                      Acquisition        Claim  Unearned    Benefits     Premium  and Other      Benefits            of   Operating
Segment                     Costs     Reserves  Premiums     Payable     Revenue    Income1   and Claims2  Policy Costs3     Costs4
--------------------- ----------- ------------ ---------- ---------- ----------- ----------- ------------ -------------- -----------

Column:      A                  B            C          D          E           F          G            H             I             J

2003:
                                                                                               
   Home Service Life  $ 4,075,468 $ 34,595,775 $      --- $  390,576 $ 7,288,004 $1,718,755  $ 4,782,186   $   574,614    $3,870,941
   Broker Life          3,368,295   44,337,252        ---    509,456   3,514,873  2,315,056    3,743,281       614,558     1,368,544
   Preneed Life         2,723,421   44,245,695        ---    365,981  13,106,019  2,015,212   12,421,461       607,641     3,284,707
   Dental                     ---      365,906      5,384    207,987   8,385,774     28,967    5,778,194           ---     2,408,635
   Other Health           158,476    1,680,355    244,188    189,249   1,291,808     83,334      939,336        13,066       627,754
--------------------- ----------- ------------ ---------- ---------- ----------- ----------- ------------ -------------- -----------
   Total              $10,325,660 $125,224,983 $  249,572 $1,663,249 $33,586,478 $6,161,324  $27,664,458    $1,809,879   $11,560,581
--------------------- ----------- ------------ ---------- ---------- ----------- ----------- ------------ -------------- -----------


2002:
   Home Service Life   $3,717,940 $ 33,468,638 $      --- $  502,085 $ 7,334,030 $1,926,067  $ 4,880,305   $   663,706   $ 3,440,277
   Broker Life          3,621,843   44,407,746      2,998    643,845   3,621,053  2,343,036    3,971,204       405,670     1,852,703
   Preneed Life         2,414,288   38,792,405        ---    178,798  17,993,645  1,712,491   16,405,120       914,988     3,056,377
   Dental                     ---      296,369      5,384    222,496   8,182,483     26,774    5,634,940           ---     2,276,577
   Other Health           161,217    1,705,655    239,243    249,971   1,347,939     84,668      987,179        21,681       615,036
--------------------- ----------- ------------ ---------- ---------- ----------- ----------- ------------ -------------- -----------
   Total               $9,915,288 $118,670,813 $  247,625 $1,797,195 $38,479,150 $6,093,036  $31,878,748    $2,006,045   $11,240,970
--------------------- ----------- ------------ ---------- ---------- ----------- ----------- ------------ -------------- -----------


2001:
   Home Service Life   $3,297,247 $ 32,093,694 $      --- $  516,265 $ 7,152,242 $2,137,878  $ 4,474,816   $   714,743    $3,717,838
   Broker Life          3,451,936   44,067,779      3,147    344,048   3,812,841  2,684,445    3,920,434       538,374     1,963,518
   Preneed Life         1,665,278   27,239,439        ---    273,207   8,397,911  1,576,494    8,223,074       711,300     1,304,519
   Dental                     ---      264,235      5,540    295,344   7,988,620     36,754    5,551,624           ---     2,217,365
   Other Health           164,962    1,590,144    244,043    302,892   1,392,762     94,801      819,784        21,841       635,091
--------------------- ----------- ------------ ---------- ---------- ----------- ----------- ------------ -------------- -----------
   Total               $8,579,423 $105,255,291 $  252,730 $1,731,756 $28,744,376 $6,530,372  $22,989,732    $1,986,258    $9,838,331
--------------------- ----------- ------------ ---------- ---------- ----------- ----------- ------------ -------------- -----------


1Amounts are allocated based on average policy reserves and deposits.
2Includes interest on policyholder deposits and dividends credited to participating policyholders.
3Amortization of Policy Costs:                                 2003             2002              2001
                                                       ----------------- ---------------- -----------------
     Deferred acquisition costs                          $1,311,886      $ 1,445,740       $ 1,279,485
     Present value of insurance acquired                    497,993          560,305           706,773
                                                       ----------------- ---------------- -----------------
                                                         $1,809,879      $ 2,006,045       $ 1,986,258
                                                       ================= ================ =================
4Includes commissions, general expense, goodwill amortization, and depreciation expense.








                                             Schedule IV - Reinsurance
                                          Citizens Financial Corporation
                               For the Years Ended December 31, 2003, 2002, and 2001


Year Ended December 31                                                                                           Percentage
                                                              Ceded to           Assumed                          of Amount
                                                Gross         To Other        From Other              Net           Assumed
                                               Amount        Companies         Companies           Amount            To Net
------------------------------------- ---------------- ----------------- ---------------- ----------------- ----------------


2003:

                                                                                                       
Life insurance in force:                 $759,310,258      $91,480,000        $5,740,742     $673,571,000             0.9%

Premiums:
   Life insurance                        $ 24,891,000   $      967,059       $    19,121    $  23,943,062             0.1%
   Accident & health insurance              9,890,928          247,512               ---        9,643,416             0.0%
------------------------------------- ---------------- ----------------- ---------------- ----------------- ----------------
   Total                                 $ 34,781,928    $   1,214,571       $    19,121    $  33,586,478             0.1%
------------------------------------- ---------------- ----------------- ---------------- ----------------- ----------------




2002:

Life insurance in force:                 $792,722,000     $ 96,202,000        $6,199,775     $702,719,775             0.9%

Premiums:
   Life insurance                        $ 29,977,144    $   1,010,513       $    21,896     $ 28,988,527             0.1%
   Accident & health insurance              9,723,549          232,926               ---        9,490,623             0.0%
------------------------------------- ---------------- ----------------- ---------------- ----------------- ----------------
   Total                                 $ 39,700,693    $   1,243,439       $    21,896     $ 38,479,150             0.1%
------------------------------------- ---------------- ----------------- ---------------- ----------------- ----------------




2001:

Life insurance in force:                 $812,515,000     $109,227,000        $6,768,604     $710,056,604             1.0%

Premiums:
   Life insurance                        $ 20,387,653    $   1,051,574       $    26,915     $ 19,362,994             0.1%
   Accident & health insurance              9,555,188          173,806               ---        9,381,382             0.0%
------------------------------------- ---------------- ----------------- ---------------- ----------------- ----------------
   Total                                 $ 29,942,841    $   1,225,380       $    26,915     $ 28,744,376             0.1%
------------------------------------- ---------------- ----------------- ---------------- ----------------- ----------------











                                    PART III

                    ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS
                                OF THE REGISTRANT

The information required by this Item is set forth under the captions: "Election
of Directors",  "Executive  Officers",  and "Section 16(a) Beneficial  Ownership
Reporting  Compliance" in the Board of Director's Proxy Statement for the Annual
Meeting of Shareholders of the Company now scheduled for June 30, 2004, and such
information is here incorporated by reference.

                         ITEM 11. EXECUTIVE COMPENSATION

The  information  required  by  this  Item  is set  forth  under  the  captions:
"Executive Compensation", "Board of Directors Report on Executive Compensation",
"Performance   Graph"  and  "Compensation   Committee   Interlocks  and  Insider
Participation" of the Board of Directors' Proxy Statement for the Annual Meeting
of  Shareholders  of the  Company  now  scheduled for June 30,  2004,  and  such
information is here incorporated by reference.

                ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
              OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by this Item is set forth under the caption:  "Security
Ownership  of  Certain  Beneficial  Owners  and  Management"  in  the  Board  of
Directors' Proxy Statement for the Annual Meeting of Shareholders of the Company
now scheduled for June 30, 2004, and such  information is here  incorporated  by
reference.

                         ITEM 13. CERTAIN RELATIONSHIPS
                            AND RELATED TRANSACTIONS

The information  required by this Item is set forth under the caption:  "Certain
Transactions  Involving  Directors  and  Executive  Officers"  in the  Board  of
Directors' Proxy Statement for the Annual Meeting of Shareholders of the Company
now scheduled for June 30, 2004, and such  information is here  incorporated  by
reference.

                 ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES


The  information  required  by  this  Item  is  set  forth  under  the  caption:
"Independent  Public Accountants" in the Board of Director's Proxy Statement for
the  Annual  Meeting  of  Shareholders of the Company now scheduled for June 30,
2004, and such information is here incorporated by reference.

                                     PART IV


    ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K


The following documents are filed as part of this Form 10-K:

(a)     Financial Statements and Financial Statement Schedules.

        Schedule  II  -  Condensed Financial Information of Registrant........49

        Schedule III  -  Supplementary Insurance Information..................52

        Schedule IV  -  Reinsurance...........................................53

        All  other  schedules  for  which  provision is made  in the  applicable
        accounting regulations of the Securities and Exchange Commission are not
        required  under   the  related  instructions  or  are  inapplicable  and
        therefore  have  been  omitted  or the  information is  presented in the
        consolidated  financial  statements or related notes

(b)     Reports on Form 8-K.
        December 23, 2003  Item 5 Other Events.  The Company disclosed borrowing
        $1,000,000 from its chairman.

        November 8, 2003 Item 12 Results of Operations and Financial  Condition.
        The Company furnished a press release  announcing  our financial results
        for the fiscal quarter ended September 30, 2003.


(c)     Exhibits.
        The exhibits listed in the Index to Exhibits appearing on page 57.


Pursuant to paragraph  (b)(4)(iii)  of Item 601 of  Regulation  S-K, the Company
agrees to furnish to the Commission upon request copies of instruments  defining
the rights of holders of the Company's long term debt.





                                   SIGNATURES

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934, the  registrant  duly caused this report to be signed on its behalf
by the undersigned, thereunto duly authorized.

                                      CITIZENS FINANCIAL CORPORATION


March 25, 2004                         By:      /s/ Darrell R. Wells
                                               ---------------------------------
                                                Darrell R. Wells
                                                President

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following  persons on behalf of the  registrant and
in the capacities and on the dates indicated.

/s/ Darrell R. Wells
---------------------------------------
Darrell R. Wells

Director and President                                            March 25, 2004
(principal executive officer)

/s/ Len E. Schweitzer
---------------------------------------
Len E. Schweitzer

Vice President, Accounting,                                       March 25, 2004
and Treasurer (principal financial
and accounting officer)

/s/ John H. Harralson, Jr.
---------------------------------------
John H. Harralson, Jr.

Director                                                          March 25, 2004

/s/ Frank T. Kiley
---------------------------------------
Frank T. Kiley

Director                                                          March 25, 2004

/s/ Thomas G. Ward
---------------------------------------
Thomas G. Ward

Director                                                          March 25, 2004

/s/ Margaret A. Wells
---------------------------------------
Margaret A. Wells
Director                                                          March 25, 2004






                                INDEX TO EXHIBITS
                                  (Item 15(c))

The documents listed in the following table are filed as Exhibits in response to
Item 15(c).  Exhibits listed that are not filed herewith are incorporated herein
by reference.



        Exhibit No.                                Description

            3.1        Restated  Articles of  Incorporation of the Company dated
                       August  12,  1996  (filed as Exhibit 3.1 to the Company's
                       Form 10-KSB dated March 31, 1999)

            3.2        Amended  and  Restated  Bylaws  of  the  Company  adopted
                       November 19, 2003 (filed herewith)

            4          Provisions of  Articles of Incorporation  of the  Company
                       Defining the Rights of Holders of Class A Stock (filed as
                       Exhibit   4  to  the  Company's   Form  10   Registration
                       Statement)

            10.1       Investment  Management  Agreements  dated  July  1,  1994
                       between  Citizens   Security  and  the  Company  and  SMC
                       Advisors,  Inc. (filed  as  Exhibit 10.1 to the Company's
                       Form 10-K dated March 29, 1995)

            10.1B      Investment  Management   Agreement  dated  June  1,  1998
                       between  United  Liberty and SMC Advisors, Inc. (filed as
                       Exhibit  10.1B  to   the  Company's  Form   10-KSB  dated
                       March 31, 1999)

            10.1C      Investment  Management  Agreement  dated February 6, 2000
                       between Citizens Insurance  and SMC Advisors, Inc. (filed
                       as  Exhibit  10.1C  to  the  Company's  Form 10-KSB dated
                       March 29, 2000)

            10.10      1999 Stock Option Plan (filed as exhibit to the Company's
                       proxy  statement for annual meeting of  shareholders held
                       on May 20, 1999)*

            10.11      2002  Promissory Note  to Darrrell R. Wells  and  related
                       Subordination  Agreement  (filed  as Exhibit 10.11 to the
                       Company's Form 10-K dated April 7, 2003)

            10.12      Executive  Severance Plan* (filed as Exhibit 10.12 to the
                       Company's Form 10-K dated April 11, 2003)

            10.13      2003  Promissory  Note  to Darrell R. Wells  and  related
                       Subordination Agreement (filed herewith)

            10.14      Employment Agreement dated as of February 6, 2004 between
                       the Company and Frank C. Jones (field herewith)

            21.2       Subsidiaries of the  registrant (filed as Exhibit 21.2 to
                       the Company's Form 10-K dated March 30, 2002)

            23.3       Consent of Independent Auditors (filed herewith)

            31.1       Rule  13a-14(a) /15d-14 (a)  Certification  --  Principal
                       Executive Officer (filed herewith)

            31.2       Rule   13a-14(a) /15d-14(a)  Certification  --  Principal
                       Financial Officer (filed herewith)

            32.1       Section 1350  Certification - Principal Executive Officer
                       (filed herewith)

            32.2       Section 1350 Certification  - Principal Financial Officer
                       (filed herewith)

         ----------  -----------------------------------------------------------


           * Management contract or compensatory plan or arrangement.