UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

 

FORM 10-QSB

 

ý  Quarterly Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

 

For the quarterly period ended March 31, 2006

 

or

 

o  Transition Report Pursuant to Section 13 or 15 (d) of
the Securities Exchange Act of 1934

 

Commission file No. 000-50875

 

VITACUBE SYSTEMS HOLDINGS, INC.

(Exact name of small business issuer as specified in its charter)

 

Nevada

 

84-1575085

(State of incorporation)

 

(I.R.S. Employer Identification Number)

 

480 South Holly Street

Denver, CO 80246

(Address of principal executive offices)

 

(303)-316-8577

(Issuer’s telephone number)

 

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the proceeding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

YES ý       NO o

 

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act).

YES o       NO ý

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

YES o       NO ý

 

As of May 8, 2006 the Company had 9,663,345 shares of its $.001 par value common stock issued and outstanding.

 

 



 

Table of Contents

 

PART I – FINANCIAL INFORMATION

 

 

 

 

Item 1.

Financial Statements (Unaudited)

 

 

 

 

 

Condensed Consolidated Balance Sheets March 31, 2006 and December 31, 2005

 

 

 

 

 

Condensed Consolidated Statements of Operations Three Months Ended March 31, 2006 and 2005

 

 

 

 

 

Condensed Consolidated Statements of Cash Flows Three Months Ended March 31, 2006 and 2005

 

 

 

 

 

Notes to Financial Statements

 

 

 

 

Item 2.

Management’s Discussion and Analysis or Plan of Operation

 

 

 

 

Item 3.

Controls and Procedures

 

 

 

 

PART II – OTHER INFORMATION

 

 

 

 

Item 1.

Legal Proceedings

 

 

 

 

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

 

 

 

 

Item 3.

Defaults Upon Senior Securities

 

 

 

 

Item 4.

Submission of Matters to a Vote of Security Holders

 

 

 

 

Item 5.

Other Information

 

 

 

 

Item 6.

Exhibits

 

 



 

Part I         FINANCIAL INFORMATION

 

Item 1 – CONDENSED CONSOLIDATED INTERIM FINANCIAL STATEMENTS

 

VITACUBE SYSTEMS HOLDINGS, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

 

 

 

March 31, 2006

 

December 31, 2005

 

 

 

 

 

 

 

ASSETS

 

 

 

 

 

Current assets:

 

 

 

 

 

Cash

 

$

1,606,627

 

$

2,805,021

 

Short term investments

 

110,000

 

110,000

 

Accounts receivable, net of allowance for doubtful accounts of $6,500 and $5,500, respectively

 

7,012

 

8,758

 

Inventory, net of allowance for obsolescence of $74,500 and $17,000, respectively

 

467,776

 

542,749

 

Prepaid expenses and other current assets

 

297,260

 

279,502

 

Total current assets

 

2,488,675

 

3,746,030

 

 

 

 

 

 

 

Intangible assets, net

 

35,385

 

36,219

 

Property and equipment, net

 

158,453

 

93,423

 

 

 

 

 

 

 

Total assets

 

$

2,682,513

 

$

3,875,672

 

 

 

 

 

 

 

LIABILITIES AND SHAREHOLDERS’ EQUITY

 

 

 

 

 

Current liabilities:

 

 

 

 

 

Accounts payable and accrued expenses

 

$

632,290

 

$

455,996

 

 

 

 

 

 

 

Total liabilities

 

632,290

 

455,996

 

 

 

 

 

 

 

Commitments and Contingency

 

 

 

 

 

 

 

 

 

 

 

SHAREHOLDERS’ EQUITY:

 

 

 

 

 

Preferred stock, authorized 5,000,000 shares, $.001 par value, none issued or outstanding

 

 

 

Common stock, authorized 50,000,000 shares, $.001 par value, 9,663,345 and 9,618,900 issued and outstanding respectively

 

9,663

 

9,619

 

Additional paid in capital

 

16,170,713

 

15,990,889

 

Accumulated (deficit)

 

(14,130,153

)

(12,580,832

)

 

 

 

 

 

 

Total shareholders’ equity

 

2,050,223

 

3,419,676

 

 

 

 

 

 

 

Total liabilities and shareholders’ equity

 

$

2,682,513

 

$

3,875,672

 

 

The accompanying notes are an integral part of these condensed consolidated financial statements.

 

2



 

VITACUBE SYSTEMS HOLDINGS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)

Three Months Ended March 31, 2006 and 2005

 

 

 

2006

 

2005

 

 

 

 

 

 

 

Net sales

 

$

538,960

 

$

237,056

 

Cost of goods sold

 

245,379

 

84,560

 

Gross profit

 

293,581

 

152,496

 

 

 

 

 

 

 

Operating expenses:

 

 

 

 

 

Selling and marketing expenses

 

1,025,138

 

426,848

 

General and administrative expenses

 

803,813

 

482,041

 

Research and development expenses

 

24,570

 

8,662

 

Depreciation and amortization

 

7,650

 

6,612

 

Total operating expenses

 

1,861,171

 

924,163

 

 

 

 

 

 

 

Net (loss) from operations

 

(1,567,590

)

(771,667

)

Other income (expense)

 

 

 

 

 

Interest income

 

18,268

 

115

 

Interest (expense)

 

 

(1,641

)

 

 

 

 

 

 

Total other income (expense)

 

18,268

 

(1,526

)

 

 

 

 

 

 

Net (loss)

 

$

(1,549,322

)

$

(773,193

)

 

 

 

 

 

 

Net (loss) per common share

 

 

 

 

 

Basic and diluted net (loss) per share

 

$

(0.16

)

$

(0.12

)

 

 

 

 

 

 

Weighted average common shares outstanding, basic and diluted

 

9,620,898

 

6,534,043

 

 

The accompanying notes are an integral part of these condensed consolidated financial statements.

 

3



 

VITACUBE SYSTEMS HOLDINGS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)

Three Months Ended March 31, 2006 and 2005

 

 

 

2006

 

2005

 

 

 

 

 

 

 

Cash flows from operating activities:

 

 

 

 

 

Net Income (Loss)

 

$

(1,549,322

)

$

(773,193

)

Adjustments to reconcile

 

 

 

 

 

Depreciation and amortization

 

7,650

 

6,612

 

Stock and stock options issued for services

 

179,869

 

 

Change in allowance for doubtful accounts

 

1,036

 

407

 

Change in allowance for inventory obsolesence

 

57,594

 

 

Change in allowance for product returns

 

4,158

 

9,500

 

Changes in assets and liabilities:

 

 

 

 

 

Accounts receivable

 

710

 

(4,830

)

Inventory

 

17,379

 

17,280

 

Other current assets

 

(17,758

)

50,571

 

Accounts payable and accrued expenses

 

172,136

 

592,737

 

Net cash (used) by operating activities

 

(1,126,548

)

(100,916

)

Cash flows from investing activities:

 

 

 

 

 

Capital expenditures

 

(71,846

)

 

Net cash (used) by investing activities

 

(71,846

)

 

Cash flow from financing:

 

 

 

 

 

Proceeds from loan to shareholder

 

 

170,000

 

Proceeds from notes payable

 

 

195,000

 

Deferred offering costs

 

 

(261,120

)

Net cash provided from financing activities

 

 

103,880

 

NET INCREASE (DECREASE) IN CASH

 

(1,198,394

)

2,964

 

CASH, BEGINNING OF THE PERIOD

 

2,805,021

 

114,794

 

CASH, END OF THE PERIOD

 

$

1,606,627

 

$

117,758

 

 

 

 

 

 

 

SUPPLEMENTAL CASH FLOW

 

 

 

 

 

Cash paid for interest

 

$

 

$

1,641

 

 

The accompanying notes are an integral part of these condensed consolidated financial statements.

 

4



 

VITACUBE SYSTEMS HOLDINGS, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

Note 1 - ORGANIZATION, OPERATIONS AND SIGNIFICANT ACCOUNTING POLICIES

 

Organization and Business

 

The consolidated financial statements include those of VitaCube Systems Holdings, Inc., (VSHI) and its wholly owned subsidiaries, VitaCube Systems, Inc. and XELR8, Inc. (formerly VitaCube Network, Inc.). Collectively, they are referred to herein as the “the Company.”

 

The Company is in the business of selling, marketing and distributing nutritional supplement products and functional foods. Our product lines consist of a sports hydration drink, a protein shake, a sports energy drink, a meal replacement drink, a functional food snack and a full product line of vitamins and minerals in the form of tablets, softgels or capsules, all of which are manufactured using our proprietary product formulations.

 

The Company sells and markets the products through a direct selling channel, in which independent distributors sell our products through a network of customers and other distributors. These activities are conducted through XELR8, Inc., a wholly owned Colorado corporation, formed on July 9, 2003. In addition, we sell our products directly to professional and Olympic athletes and professional sports teams through VitaCube Systems Inc.

 

Basis of Presentation

 

The condensed interim financial statements included herein have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures made are adequate to make the information presented not misleading. The condensed interim financial statements and notes thereto should be read in conjunction with the financial statements and the notes thereto, included in the Company’s Annual Report to the Securities and Exchange Commission for the fiscal year ended December 31, 2005, filed on Form 10-KSB on March 31, 2006.

 

The accompanying condensed interim financial statements have been prepared, in all material respects, in conformity with the standards of accounting measurements set forth in Accounting Principles Board Opinion No. 28 and reflect, in the opinion of management, all adjustments necessary to summarize fairly the financial position and results of operations for such periods in accordance with accounting principles generally accepted in the United States of America.  All adjustments are of a normal recurring nature. The results of operations for the most recent interim period are not necessarily indicative of the results to be expected for the full year.

 

Principles of Consolidation

 

The accompanying financial statements include the accounts of the Company and its wholly owned subsidiaries VitaCube Systems, Inc. and XELR8, Inc. All inter-company accounts and transactions have been eliminated in the preparation of these consolidated statements.

 

Use of Estimates

 

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Management believes that the estimates utilized in the preparation of financial statements are prudent and reasonable. Actual results could differ from these estimates.

 

Revenue Recognition

 

The Company ships its products by common carrier and receives payment in the form of cash, credit card payment or approved credit terms. The Company offers a 60-day money back guarantee on orders placed by first-time customers and

 

5



 

distributors. After 60 days and for all subsequent orders place by customers and distributors, the Company allows resalable products to be returned within 12 months of the purchase date for a 100% sales price refund, subject to a 10% restocking fee. During the quarter ended March 31, 2006 and for the year ended December 31, 2005, returns as a percentage of net sales were 5.7% and 3.8%, respectively. Sales revenue and estimated returns are recorded when the merchandise is shipped since performance by the Company is considered met when products are in the hands of the common carrier. Amounts received for unshipped merchandise are recorded as customer deposits and are included in accrued liabilities. Additionally, the Company collects an annual website fee from Distributors that is deferred on receipt and recognized as income on a straight-line basis over the subsequent twelve-month period.

 

Inventory

 

Inventory is stated at the lower of cost or market on a FIFO (first-in first-out) basis. Provision is made to reduce excess or obsolete inventory to the estimated net realizable value. The Company purchases for resale a sports energy drink, a protein shake, an appetite suppressant chew and other vitamins and nutritional supplements, which it packages in various forms and containers.

 

Inventory is comprised of the following:

 

 

 

March 31, 2006

 

December 31, 2005

 

Raw materials

 

$

226,785

 

$

237,226

 

Finished goods

 

315,491

 

322,523

 

Provision for obsolete inventory

 

(74,500

)

(17,000

)

 

 

$

467,776

 

$

542,749

 

 

A summary of the reserve for obsolete and excess inventory is as follows:

 

 

 

March 31, 2006

 

December 31, 2005

 

Balance as of January 1

 

$

17,000

 

$

43,300

 

Addition to provision

 

57,500

 

70,456

 

Write-off of obsolete inventory

 

 

(96,756

)

 

 

$

74,500

 

$

17,000

 

 

Stock-Based Compensation

 

Effective January 1, 2006, the company adopted SFAS No. 123 (revised 2004), Share-Based Payment (SFAS 123R), which requires compensation costs related to share-based transactions, including employee stock options, to be recognized in the financial statements based on fair value. SFAS 123R revises SFAS No. 123, Accounting for Stock-Based Compensation, (SFAS 123) and supersedes Accounting Principles Board Opinion (APB) No. 25, Accounting for Stock Issued to Employees. In March 2005, the Securities and Exchange Commission (the SEC) issued Staff Accounting Bulletin No. 107 (SAB 107) regarding the SEC’s interpretation of SFAS 123R and the valuation of share-based payments for public companies. The company has applied the provisions of SAB 107 in its adoption of SFAS 123R.

 

The company adopted the provisions of SFAS 123R using the modified prospective transition method. In accordance with this transition method, the company’s consolidated financial statements for prior periods have not been restated to reflect the impact of SFAS 123R. Under the modified prospective transition method, share-based compensation expense for the first quarter of 2006 includes compensation expense for all share-based compensation awards granted prior to, but for which the requisite service has not yet been performed as of January 1, 2006, based on the grant date fair value estimated in accordance with the original provisions of SFAS 123. Share-based compensation expense for all share-based compensation awards granted after January 1, 2006 is based on the grant date fair value estimated in accordance with the provisions of SFAS 123R. The company recognizes compensation costs net of an assumed forfeiture rate and recognizes the compensation costs for nonqualified stock options expected to vest on a straight-line basis over the requisite service period of the award. The company estimated the forfeiture rate for the first quarter of 2006 based on its historical experience.

 

Total share-based compensation expense, for all of the company’s share-based awards recognized for the three months ended March 31, 2006, was $97,959 or $0.01 per share basic and diluted.

 

6



 

The company uses a Black-Scholes option-pricing model (Black-Scholes model) to estimate the fair value of the stock option grant. The use of a valuation model requires the company to make certain assumptions with respect to selected model inputs. Expected volatility was calculated based on the historical volatility of the company’s stock price. In the future the average expected life will be based on the contractual term of the option and expected employee exercise and post-vesting employment termination behavior. Currently it is based on the simplified approach provided by SAB 107. The risk-free interest rate is based on U.S. Treasury zero-coupon issues with a remaining term equal to the expected life assumed at the date of the grant. The following were the inputs used in the Black Sholes model in the quarter to calculate the compensation cost:

 

 

 

Three months ended March 31, 2006

 

Stock price volatility

 

93.4

%

Risk-free rate of return

 

4.76

%

Annual dividend yield

 

0

%

Expected life

 

3 to 5 Years

 

 

Prior to the adoption of SFAS 123R, the company recognized share-based compensation expense in accordance with APB 25. The company provided pro forma disclosure amounts in accordance with SFAS No. 148, Accounting for Stock-Based Compensation-Transition and Disclosure (SFAS 148), as if the fair value method defined by SFAS 123 had been applied to its share-based compensation. The pro forma table below reflects net earnings and basic and diluted net earnings per share for the first quarter of 2005, had the company applied the fair value recognition provisions of SFAS 123:

 

 

 

Three Months Ended

 

 

 

March 31, 2005

 

 

 

 

 

 

Net loss, as reported

 

$

(773,193

)

 

 

 

 

Add: Stock-based compensation expense included in reported net income, net of related tax effects

 

 

 

 

 

 

Deduct: Total stock-based compensation expense determined under fair value based method for all awards, net of related tax effects

 

(243,364

)

 

 

 

 

Pro forma net loss

 

$

(1,016,557

)

 

 

 

 

Earnings per share:

 

 

 

Basic and diluted earnings (loss) per common share

 

 

 

As reported

 

(.12

)

Pro forma

 

(.16

)

 

NOTE 2 - SHAREHOLDERS’ EQUITY

 

On March 29, 2006, the Company engaged Carnell “Cadillac” Williams, a professional football player to endorse the Company’s products. As compensation, Mr. Williams received a grant of 44,445 shares of common stock shares valued at $60,000 and 20,000 options to purchase shares of common stock issued at the closing stock price on March 28, 2006. The Company recognized a total expense for these options of $19,912 using the valuation from the Black-Scholes Model, which required the following inputs:

 

Stock price volatility

 

93.4

%

Risk-free rate of return

 

4.76

%

Annual dividend yield

 

0

%

Expected life

 

5 Years

 

 

7



 

Note 3 – LEGAL MATTERS

 

The Company is involved in one legal claim relating to the use of the Trademark name of “XELR8” that is currently used to market its products. In December 2005 the Company was informed by SoftPac Industries, Inc. (SoftPac) that we were infringing on a registered trademark name that they own. It is the Company’s  position that this claim is without foundation, but have entered into settlement discussions with SoftPac in an attempt to avoid further legal actions because of defense costs and diversion of management resources. The dispute and settlement relates to the future coexistence of the trademarks. At this point a settlement has not been reached, and SoftPac has not filed any legal actions in any courts to seek an injunctive order.

 

8



 

Item 2 – MANAGEMENT’S DISCUSSION AND ANAYLSIS OR PLAN OF OPERATION

 

Cautionary Note Regarding Forward-Looking Statements

 

This report contains “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. We intend to identify forward-looking statements in this report by using words such as “believes,” “intends,” “expects,” “may,” “will,” “should,” “plan,” “projected,” “contemplates,” “anticipates,” “estimates,” “predicts,” “potential,” “continue,” or similar terminology. These statements are based on our beliefs as well as assumptions we made using information currently available to us. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties, and assumptions. Actual future results may differ significantly from the results discussed in the forward-looking statements. These risks include changes in demand for our products, changes in the level of operating expenses, our ability to expand our network of distributors, changes in general economic conditions that impact consumer behavior and spending, product supply, the availability, amount, and cost of capital to us and our use of such capital, and other risks discussed in this report. Additional risks that may affect our performance are discussed under “Risk Factors Associated with Our Business” in our Form 10-KSB for the fiscal year ended December 31, 2005. Readers are cautioned not to place undue reliance on the forward-looking statements contained in this report.

 

Overview

 

We are in the business of developing, selling, marketing and distributing nutritional supplement products and functional foods. We market our products primarily through direct selling or network marketing, in which independent distributors sell our products. In addition, we sell our products directly to professional and Olympic athletes and professional sports teams.

 

Our product lines consist of four powdered beverages, 12 individual supplements packaged in our VitaCube®, and a functional food chew. Our PEAK PERFORMANCE System is a packaged product that consists of a protein drink, hydration drink and vitamin support pack all of which can be purchased as a system or individually. The SUPPORT pack has the vitamins for each serving individually packaged. The VitaCube® is an easy to use, compartmentalized box with instructions for which supplements to take and the proper times to take them. Our EAT, DRINK and SNACK System (EDS) is a packaged product that consists of functional foods and energy drinks that can be purchased as a whole system or individually.

 

During the third quarter of 2003, we initiated a transition of our sales and marketing efforts from sales to retail outlets and in-house telemarketing to direct selling through independent distributors and we launched our direct sales program in the second quarter of 2004. As of March 31, 2006 we had 2,255 independent distributors and 555 customers (excluding professional athletes and sports teams) who had purchased our products within the prior twelve months.

 

We maintain an inventory of our products to insure that we can timely fill our customer orders. We can have large increases in inventory levels if we have multiple product reorders in the same period. In addition, our manufacturers typically may take up to 12 weeks to deliver products after we place an order, and they have minimum order requirements, which also adds to higher inventory levels. Our inventory, net of our allowance for obsolescence, was $467,776 at March 31, 2006, a decrease from $542,749 at December 31, 2005.

 

The decrease of inventory was a result of continued sales of the EDS system which was offset by the launch of the three products in the PEAK PERFORMANCE System, one of which was new, that required sufficient inventory levels for the projected demand and lead time in product ordering. Even though our inventory level currently is relatively high based on our sales for the quarter ended March 31, 2006, we believe our inventory is appropriately classified as a current asset based on the ongoing implementation of our new marketing plan which is designed to increase our distributor base and sales.

 

During the quarter ended March 31, 2006, we rebranded two of the original Vitacube products, eForce and VitaPro into the PEAK PERFORMANCE HYDRATE and BUILD products and discontinued the Basic VitaCube®, which was replaced by the SUPPORT product. This change resulted taking a charge against operations for obsolete inventory of $57,500. Our allowance for obsolete inventory was increased from $17,000 at December 31, 2005 compared

 

9



 

to $74,500 for the quarter ended March 31, 2006. We believe our reserve for obsolescence is reasonable because (i) substantially all of our inventory has been recently purchased, (ii) the shelf life of our products averages three years, and (iii) we have no current plans to eliminate any of our products, instead choosing to repackage them in the new product branding strategy.

 

Our network marketing program is designed to provide an incentive for independent distributors to build, maintain and motivate a sales organization of customers and other independent distributors to enhance earning potential. Our independent distributors are compensated with commissions and bonuses on sales generated through their downline organization. Independent distributors advance in distributor levels as they develop their sales organization and increase their sales volume, which increases their compensation.

 

We recognize revenue when products are shipped to our customers. Revenue is reduced by product returns at the time we take the product either back into inventory or dispose of it. In addition, we estimate a reserve total for future returns. We also collect an annual website fee from Distributors that is deferred on receipt and recognized as income on a straight-line basis over the subsequent twelve-month period. Cost of our sales consists of expenses directly related to the production and distribution of the products and certain sales materials. Included in the sales and marketing expenses are independent distributor commissions, bonus and incentives along with other general selling expenses. We expect our independent distributor expenses, as a percentage of net revenues, to decrease as independent distributors require less additional incentives and rely on the incentives in our direct sales program. General and administrative expenses include salaries and benefits, rent and building expenses, legal, accounting, telephone and professional fees.

 

Our revenue will depend on the number and productivity of our independent distributors, who purchase products and sales materials from us for resale to their customers or for personal use. Because we will distribute substantially all of our products through our independent distributors, our failure to retain our existing distributors and recruit additional distributors could have an adverse effect on our revenue.

 

Due to the recent start-up of our direct sales program we believe that the number of our distributors is an important indicator to monitor. In addition, we will monitor the sales generated per independent distributor as well as the success of our independent distributors in recruiting new independent distributors.

 

With respect to industry and market factors that may affect us directly, we believe that industry credibility in both direct selling and nutritional supplements will be critical elements in whether we can increase revenues and become profitable. Any adverse developments in either of these two areas, to us or in our industry, could lead to a lower number of our independent distributors and reduced sales and recruiting efforts by existing distributors, as well as a loss or no increase in the number of sports celebrity endorsers of our products. We do not know what industry growth was for 2005 or will be for 2006 nor do we have enough experience in the direct sales channel to determine whether a slower industry growth rate, which occurred for several years leading up to 2003 and which has subsequently been slow, will adversely affect us.

 

Our operating plan for 2006 is focused on increasing the number of independent distributors, growing revenues, and generating gross profits. Due to the relatively recent commencement of our direct selling program through independent distributors, we cannot predict our revenue, gross profit, net income or loss or use of cash and cash equivalents; however, we expect net losses will continue for at least the next 12 months.

 

Our independent auditors have noted in their reports on our financial statements as of December 31, 2005 and 2004 and for the years then ended, that there is substantial doubt regarding our ability to continue as a going concern. To date this contingency has not affected our ability to secure funding for our operations; however, going forward, in the event this uncertainty is not resolved, we may experience more difficulty in raising funds to operate our Company if we are required to raise such capital.

 

Critical Accounting Polices and Estimates

 

Discussion and analysis of our financial condition and results of operations are based upon financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates; including those related to collection of receivables, inventory obsolescence, sales returns and non-monetary transactions such as stock and stock options issued for services and beneficial conversion features of notes

 

10



 

payable. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. We believe the following critical accounting policies affect our more significant judgments and estimates used in the preparation of our financial statements.

 

Revenue Recognition. In accordance with Staff Accounting Bulletin 104 “Revenue Recognition in Financial Statements”, revenue is recognized at the point of shipment, at which time title is passed. Net sales include sales of products, sales of marketing tools to independent distributors and freight and handling charges. With the exception of approved professional sports teams, we receive the net sales price from all of our orders in the form of cash or credit card payment prior to shipment. Professional sports teams with approved credit have been extended payment terms of net 30 days. Additionally, starting in March 2006 the Company collected an annual website fee from Distributors that is deferred on receipt and recognized as income on a straight-line basis over the subsequent twelve-month period. As of March 31, 2006 the Company had $22,298 in deferred revenue.

 

Allowances for Product Returns. Allowances for product returns are recorded at the time product is shipped. These accruals are based upon the historical return rate since the inception of our network marketing program in the third quarter of 2003, and the specific historical return patterns by product. Our return rate since the third quarter of 2003 has varied from 1.7% to 5.7% of our net sales.

 

We offer a 60-day, 100% money back unconditional guarantee to all customers and independent distributors who have never before purchased products from us. As of March 31, 2006, orders shipped that are subject to our 60-day money back guarantee were approximately $107,825. All other product may be returned to us by any customer or independent distributor if it is unopened and undamaged for a 100% sales price refund, less a 10% restocking fee, provided the product is returned within 12 months of purchase and is being sold by us at the time of return. We are not able to estimate the amount of revenue we have recognized that is held by these buyers of product and which is returnable, because it is not possible to determine the amount of product that is unopened and undamaged. Product damaged during shipment is replaced wholly at our cost, which historically has been negligible.

 

We monitor our return estimate on an ongoing basis and may revise allowances to reflect our experience. Our reserve for product returns at March 31, 2006 and December 31, 2005 was $24,472 and $20,314, respectively. To date, product expiration dates have not played any role in product returns, and we do not expect they will in the future because it is unlikely that we will ship product with an expiration date earlier than the latest allowable product return date.

 

Inventory Valuation. Inventories are stated at the lower of cost or market on a first-in first-out basis. A reserve for inventory obsolescence is maintained and is based upon assumptions about current and future product demand, inventory whose shelf life has expired and market conditions. A change in any of these variables may require additional reserves to be taken. We reserved $74,500 for obsolete inventory as of March 31, 2006 and $17,000 as of December 31, 2005.

 

Stock Based Compensation. Many equity instrument transactions are valued based on pricing models such as Black-Scholes-Merton, which require judgments by us. Values for such transactions can very widely and are often material to the financial statements.

 

Effective January 1, 2006, we adopted SFAS No. 123 (revised 2004), Share-Based Payment (SFAS 123R), which requires compensation costs related to share-based transactions, including employee stock options, to be recognized in the financial statements based on fair value. SFAS 123R revises SFAS No. 123, Accounting for Stock-Based Compensation, (SFAS 123) and supersedes Accounting Principles Board Opinion (APB) No. 25, Accounting for Stock Issued to Employees. In March 2005, the Securities and Exchange Commission (the SEC) issued Staff Accounting Bulletin No. 107 (SAB 107) regarding the SEC’s interpretation of SFAS 123R and the valuation of share-based payments for public companies. We have applied the provisions of SAB 107 in its adoption of SFAS 123R. We adopted the provisions of SFAS 123R using the modified prospective transition method. In accordance with this transition method, the company’s consolidated financial statements for prior periods have not been restated to reflect the impact of SFAS 123R. Under the modified prospective transition method, share-based compensation expense for the first quarter of 2006 includes compensation expense for all share-based compensation awards

 

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granted prior to, but for which the requisite service has not yet been performed as of January 1, 2006, based on the grant date fair value estimated in accordance with the original provisions of SFAS 123. Share-based compensation expense for all share-based compensation awards granted after January 1, 2006 is based on the grant date fair value estimated in accordance with the provisions of SFAS 123R.

 

Results of Operations

 

For the three months ended March 31, 2006 compared to the three months ended March 31, 2005.

 

The discussion below first presents the results of the quarter ended March 31, 2006 followed by the results of the quarter ended March 31, 2005

 

Net sales. Net sales were $538,960 an increase of 127% compared to $237,056. The increase in net sales can be attributed to an increase in the number of independent distributors and customers along with greater brand recognition. The increase was also the result of the September 2005 introduction of the EDS system and the March 2006 rebranding of the two products (HYDRATE and BUILD) and the introduction of the new product (SUPPORT) in the PEAK PERFORMANCE System.

 

The percentage that each product category represented of our net sales is as follows:

 

 

 

Three Months Ended

 

 

 

March 31,

 

 

 

2006

 

2005

 

Product Category

 

% of Sales

 

% of Sales

 

EAT

 

20

%

 

DRINK

 

21

%

 

SNACK (formerly sZone® snack)

 

12

%

3

%

HYDRATE (formerly eForce® sports drink)

 

11

%

30

%

Vitamins and minerals, including SUPPORT

 

13

%

46

%

BUILD (formerly VitaPro® nutrition shake)

 

5

%

14

%

Other-educational materials, apparel

 

18

%

7

%

 

Gross Profit. Gross profit increased to $293,581 compared to $152,496, an increase of 93%. Gross profit as a percentage of revenue (gross margin) decreased from 54% compared to 64%. The decrease in the gross margins as a percentage of revenue was the result of the scrap and obsolescence charges resulting from the repackaging of the two existing products into the PEAK PERFORMANCE System and the discontinuation of the Basic Vitacube®.

 

Sales and marketing expenses. Sales and marketing expenses increased to $1,025,138 from $426,848, an increase of 140%. The increase in sales and marketing expenses is a result of an increase in our activities associated with our independent distributors. The independent distributor earnings increased to 51% of net sales for the current period compared to 32% for the comparable period, resulting in an increase of incentive bonuses paid. We incurred $105,298 in costs to attract experienced sales leaders for our distributor network and $226,226 in cost associated with the March 2006 Distributor recognition event and related marketing materials.

 

General and administrative expenses. General and administrative expenses were $803,813 an increase of 67% compared to $482,041. The increase is a result of higher executive compensation expenses. Executive compensation increased as a result of employment agreements with entered into with the executive management team in the last year. Additionally, we incurred $179,869 in stock based compensation expense that was incurred for consultants, endorsers and employees. We also spent $73,132 in consulting fees primarily in installing the distributor back office software that was launched in March 2006.

 

Research and development expenses. Research and development expenses increased to $24,570 from $8,662. This was primarily from the expense related to our technology provider.

 

Interest Expense. Interest expense was $0 compared to $1,641, a decrease of 100%. In April 2005 the remaining debt was paid in full with the proceeds of the public offering.

 

Net Loss. Our net loss was $1,549,322 compared to $773,193, an increase of 100%. Our net loss of ($0.16) per share was compared to ($0.12) per share, an increase of 33%. The increase in net loss is a result of a increase in marketing and

 

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general and administrative expenses to support the increase in sales. Net loss per share increased due to a significantly higher loss which was offset by the higher number of shares being outstanding in the comparable period.

 

Liquidity and Capital Resources

 

To date, our operating funds have been provided primarily from sales of our common stock ($11,280,587), and by loans from our founder, our Chief Executive Officer and by various stockholders ($3,989,209), through March 31, 2006, and to a lesser degree, cash flow provided by sales of our products.

 

During March 2005, we obtained a $170,000 short-term loan from our Chief Executive Officer, a $25,000 short-term loan from a significant shareholder and a $170,000 short-term loan from an unrelated party for a total of $365,000. All of these loans provide for interest at 10% per annum. These loans were paid in full with accrued interest of $2,841 on April 12, 2005 leaving us with no short-term or long-term debt at that time.

 

On April 8, 2005 we closed a public offering of 1,500,000 units that was comprised of two shares of common stock and one Class A common stock warrant to purchase common stock at $4.50 and one Class B warrant to purchase common stock at $6.00 for net proceeds of $7,742,682.

 

We used $1,126,548 of cash for operations in the three months ended March 31, 2006 and we used $100,916 of cash for operations in the three months ended March 31, 2005. The use of cash in our operations results from incurring and accruing expenses to suppliers necessary to generate business and service our customers at a time when revenues did not keep pace with expenses. As of March 31, 2006, we had $1,606,627 in cash and cash equivalents available to fund future operations as well as $110,000 in certificates of deposit that are used to secure letters of credit issued to two of our major suppliers. Net working capital increased from $3,310,034 at December 31, 2005, to $1,856,385 at March 31, 2006. We spent $71,846 to purchase a new computer system to support the Distributors back-office functions.

 

Our independent auditors have noted in their reports on our financial statements as of December 31, 2005 and 2004 and for the years then ended, that there is substantial doubt regarding our ability to continue as a going concern. To date this contingency has not affected our ability to secure funding for our operations; however, going forward, we may experience more difficulty in raising additional funds to operate our Company.

 

In the event that we are successful in completing our business plan of increasing the number of distributors, sales levels and consequently increased profitability, we believe that our cash resources will be sufficient to fund our operations for the next 12 months. If our business operations do not result in increased product sales, our business viability, financial position, results of operations and cash flows will likely be adversely affected. Further, if we are not successful in achieving profitability, additional capital will be required to conduct ongoing operations. We cannot predict the terms upon which we could raise such capital or if any capital would be available at all.

 

Customer Concentrations

 

We had no single customer that accounted for any substantial portion of our revenues.

 

Off-Balance Sheet Items

 

We have no off-balance sheet items as of March 31, 2006.

 

Item 3 – CONTROLS AND PROCEDURES

 

Prior to the filing of this report, the Company’s management carried out an evaluation, under the supervision and with the participation of its Chief Executive Officer and the Chief Financial Officer, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures as of the end of the period covered by this report.  Based on this evaluation, the Chief Executive Officer and the Chief Financial Officer concluded that the Company’s controls and procedures were effective to ensure that information required to be disclosed by the Company in the reports filed by it under the Securities and Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and include controls and procedures designed to ensure that information required to be disclosed by the Company in such reports is accumulated and communicated to the Company’s management, including the Chief Executive Officer and the Chief Financial Officer of the Company, as appropriate to allow timely decisions regarding required disclosure.

 

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There has been no change in the Company’s internal control over financial reporting that occurred during the Company’s most recent fiscal quarter that has materially affected or is reasonably likely to materially affect its internal control over financial reporting.

 

14



 

Part II       OTHER INFORMATION

 

Item 1. – LEGAL PROCEEDINGS
 

We are involved in one legal claim relating to the use of the Trademark name of “XELR8” that is currently used to market our products. In December 2005 we were informed by SoftPac Industries, Inc. (SoftPac) that we were infringing on a registered trademark name that they own. It is our position that this claim is without foundation, but have entered into settlement discussions with SoftPac in an attempt to avoid further legal actions because of defense costs and diversion of management resources. The dispute and settlement relates to the future coexistence of the trademarks. At this point a settlement has not been reached, and SoftPac has not filed any legal actions in any courts to seek an injunctive order.

 

Item 2. – CHANGES IN SECURITIES AND USE OF PROCEEDS
 

None.

 

Item 3. – DEFAULTS UPON SENIOR SECURITIES
 

None.

 

Item 4. – SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 

None.

 

Item 5. – OTHER INFORMATION
 

None.

 

Item 6. – EXHIBITS
 

Exhibit No

 

Description

31.1

 

Certification of CEO as Required by Rule 13a-14(a)/15d-14

31.2

 

Certification of CFO as Required by Rule 13a-14(a)/15d-14

32.1

 

Certification of CEO as Required by Rule 13a-14(a) and Rule 15d-14(b) (17 CFR 240.15d-14(b)) and Section 1350 of Chapter 63 of Title 18 of the United States Code

32.2

 

Certification of CFO as Required by Rule 13a-14(a) and Rule 15d-14(b) (17 CFR 240.15d-14(b)) and Section 1350 of Chapter 63 of Title 18 of the United States Code

99.1

 

Press Release announcing the April 2006 Distributor Growth

99.2

 

Press Release announcing the First Quarter 2006 Financial Results

 

15



 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, in the City and County of Denver, State of Colorado, on May 10, 2006.

 

VITACUBE SYSTEMS HOLDINGS, INC.

 

 

 

 

 

 

 

By

/s/ Earnest Mathis

.

 

 

Earnest Mathis

 

Chief Executive Officer

 

 

 

 

 

By

/s/ John D Pougnet

.

 

 

 

John D. Pougnet

 

Chief Financial Officer (Principal Accounting Officer)

 

 

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